With our leading position in the insurance industry, positive brand image and extensive social influence, AXA Tianping won the Hainuo Award – 2022 (Industry) Leading Brand Award at the 2022 Brand Innovation Development Conference (BIDC) held on 29 June.
The award affirms AXA’s contribution to the branding development of the financial industry. Rooted in China for over twenty years, AXA strives to satisfy the evolving demands of Chinese customers. Through brand communication, digital marketing and omni-channel promotion, we continue to capture business opportunities in the market to realize the value of the AXA brand.
The Award’s Chinese name ‘Hainuo’ comes from the word ‘hero’. It acknowledge outstanding brands with good reputation, social responsibility, innovation spirit, brand image, future potential, etc. Echoing the national strategy of “brands strengthening a nation” and the transformation from “made in China” to “created in China”, the theme of the year is ” New Dynamic, New Vigour, New Development”.
I am glad to share that we have won the Customer Service Initiative of the Year – China award in the Insurance Asia Awards 2022, recognizing our qualified customer service and social responsibilities, especially the all-rounded supports to those affected by extreme weather events in Henan in 2021.
This marks the third year AXA Tianping being awarded by Insurance Asia following the two accolades in 2020 and 2021 — the International General Insurer of the Year – China award in the Insurance Asia Awards 2020 and the Digital Insurance Initiative of the Year – China at the Insurance Asia Awards 2021.
Staying true to our purpose of “Acting for human progress by protecting what matters”, we strive to shoulder our corporate responsibility, and protect people’s life and health.
On 11 June, AXA Tianping Foshan Branch was awarded the Financial Development Innovation Grade A Team Award from the Foshan Chancheng District Government. This award not only exemplifies AXA’s commitment to the China’s market, but also recognizes our persisting service quality.
Over the past few years, the Foshan Branch has shouldered its corporate responsibility, demonstrating its customer-oriented service principle in its quality insurance services for the citizens of Foshan. More importantly, it has made significant contribution to the high-quality development of the financial and insurance industry in Foshan Chancheng District, which has been recognized by the local government.
As we strive to provide more customer with a full suite of world-class protection solutions, this award is a testament to AXA’s constant innovation in services and products. We could not have achieved this without the tremendous efforts of our team at Foshan Branch. Now I am more than confident that together, we are sure to be soaring to success!
Since the launch of Protect the Bright Future of the Children KIDS integrated marketing campaign with autostereoscopic videos and celebrity mother’s endorsement, the 100 Confident AXA Kids social campaign has kicked off nationwide. We will collect the photos and stories of Chinese kids and showcase their confidence protected by AXA. All participants will stand a chance to win attractive prizes including LFC package and polaroid. Look forward to your participation!
On the first week of the event, we have already received over 400 entries. Every week, our panel of judges will pick three stories and award them with the “Shine with Confidence Award”, which will be featured on our official WeChat account.
The 100 Confident AXA Kids social campaign will run as H5 online event. We look forward to seeing many of our colleagues participating and winning. Don’t hesitate to join! We are keen to meet the 100 confident kids and protect their future. Know you can. Know they can!
为期一个多月的气候学院系列主题活动日前已经落下帷幕，发掘了很多才华横溢、博学多才的安盛员工和家属： l 安盛气候学院课程学习的完成率高达99%，有7支团队获得团队奖项，6位率先完成的同事荣获个人奖项，11支团队获得参与奖； l 安盛气候学院有奖竞答活动共有475位同事参加，其中有224位同事答对通关； l 安盛气候学院主题绘画大赛中，我们共收到了来自总部及14家分支机构的72幅环保主题作品，其中56幅原创作品来自我们的员工家属。
Our AXA Climate Academy has been upgraded this year with full Chinese subtitles to help you learn more about AXA’s carbon neutral goals, thanks to our local team and the Group’s support. You can also learn about various topics that are all relevant to our lives, including climate, environment, low-carbon and sustainable development, as well as AXA’s important role in the combating climate change.
We officially started AXA Climate Academy event series on 16 May with interesting activities including AXA Climate Academy Team Challenge, AXA Climate Academy Painting Competition, and AXA Climate Knowledge Quiz. The events coincided with World Environment Day, World Ocean Day, and World Day to Combat Desertification. I am very pleased to see many of our colleagues at HQ and various organizations enjoyed the event and proactively helped to protect our mother earth in this climate journey.
As the month-long AXA Climate Academy campaign came to an end, we discovered many talented and knowledgeable AXA employees and families.
The completion rate of AXA Climate Academy online courses exceeds 99%. Seven teams won the Team Challenge, six colleagues were awarded for early completion and eleven teams were awarded for their participation.
A total of 475 colleagues took part in the AXA Climate Knowledge Quiz, while 224 of them passed the quiz with flying colours.
For AXA Climate Academy Painting Competition, we have received 72 submissions from both HQ and 14 Branches, and 56 of which are from employees’ family members.
Congratulations to all the winners and thank you for your active participation and supporting AXA’s climate commitments. Every step counts and we all can play our part. I hope everyone can become our climate ambassador and combat climate change together and protect our planet!
Since Shanghai’s fight against the epidemic in March 2022, we launched the initiative to encourage Shanghai-based employees to join the volunteer-engagement network in their communities.
According to our calculations, the colleagues from distribution & AH, customer service & claims, actuarial & pricing, IT & operations, operation center, finance, marketing & communications, have already been actively engaged in voluntary programs to help those residents in their communities. They are the ambassadors of the “AXA Hearts in Action” spirit, living AXA’s purpose of “Act for human progress by protecting what matters”.
Our commitment as a “Partner” has been recognized by local authorities. Our staff volunteers have received honours and certificates from district people’s governments in praising their work in serving the community and protecting what matters most for others. I feel immensely proud of you and incredibly grateful for your kindness, your courage, and contributions.
Last month between June 20th and 25th AXA Group has been launching its annual global employee volunteering event “AXA Week for Good” across markets. On the afternoon of June 24, I joined over 60 staff and partner volunteers for a clean-up event at the Wusong Paotaiwan Wetland Forest Park. During the event, we competed in groups, and invited representatives of the environmental protection organization “Green River” to give a lecture on environmental protection at the famous ecological landmark “Yangtze River No. 11 Post Office”. All of us enjoyed the event, especially the magnificent view and the nature.
In this special occasion, we also sent postcards to the children at ” Aiyou • AXA Playroom” to show our solidarity and our commitment to protecting their future with green initiatives. After the event, we also used a WeChat mini app to calculate the carbon emission reduction efforts which has been very rewarding and I highly encourage all of you to try it out and protect the environment together!
In addition to headquarters, 14 branches in Shanghai, Jiangsu, Zhejiang, Ningbo, Dongguan, Fujian, Guangxi, Yunnan, Sichuan, Chongqing, Shanxi, Shandong, Henan, Foshan, and the call centers also held similar events to celebrate “AXA Week for Good”.
AXA is committed to implementing ESG practise in the Chinese market. It is AXA’s long-term commitment in the Chinese market to firmly convey the ESG concept. As a responsible corporate citizen, we will shoulder our social responsibilities, uphold our brand proposition of “Protecting your passion and moving forward with confidence”, and live up to the Group’s ESG vision. We will continue to explore and innovate in areas of sustainable development such as charity, green operation, and inclusive finance. As a foreign insurer, we will continue to leverage our capabilities to protect people, enterprises and the society, combat climate change risks, and fulfil our commitment to sustainable development. Thank you for your participation this year, and I look forward to seeing you again next time!
In the AXA Star contest, altogether 22 AXA colleagues from headquarter and branches are entitled to awards of AXA Stars in Transformation, Customer First, Integrity, Courage, and One AXA. This special column was set up for them so we can all know their stories in living the AXA values and making their contribution in the company growth.
This month we will introduce the Customer First Star – Wei Junjie from Chengdu Call Center and One AXA/Transformation Star –Wang Ying, also from Chengdu Call Center.
Customer Star – Wei Junjie’s Story:
Wei Junjie joined AXA in 2013 and has overseen the Shanghai project in the Chengdu Call Center (Telemarketing Division 1). Deeply impressed by the corporate atmosphere and culture, he decided to put down his roots here.
Junjie embodies AXA’s values by upholding the four guidelines of “customer-centric”, “customer first”, “treating customers as friends”, and “maintaining regular customers”, which has earned him dazzling performance in 2021 H1. Apart from receiving zero complaints, he also outshone his peers in renewal sign-ups, Shanghai renewal and replacement sign-ups, non-motor insurance sign-up project, and health insurance sign-ups.
Q&A with Junjei:
Q: How do you feel on winning the AXA Star Award？
Junjie: It is an honor to receive the AXA Star Award and to attend the awards ceremony at the Shanghai headquarter. I am glad and thankful for the opportunity to meet the managers and colleagues across different teams.
The AXA Star Award not only recognizes my efforts but also guides me in my future development.
I would like to thank my Ms. Zhu for her Thank you letter to my family. It makes them more supportive and recognized of my work.
In the future, I will keep up my perseverance and give it my all no matter what.
Q: Do you have good habits to help you stay healthy?
Junjie: I fish to blow off steam and develop a calm, patient, and inquisitive personality.
Watching movies to broaden my horizons and be exposed to more local customs, personal experiences, and stories in movies.
Q: Any books or TV series you would like to share?
Junjei: Hello Mr. Billionaire
This movie inspires me to cherish the people around regardless of wealth.
Wang Ying is from the Chengdu Call Center (Telemarketing Division 1) in South Four Group 3. She brought in 2.13 million in premiums last year, making her the new insurance leader of the Chengdu branch in 2020.
Ying upholds the AXA work ethics — taking her work seriously and diligently with a strong sense of purpose, as well as treating his colleagues with enthusiasm and positive energy. She shares her successful experiences with his colleagues without reserve and helps others improve. As the company is transforming, she is highly cooperative with her initiative to improve health insurance, setting a role model and driving force for the team.
Ying is adept at coordinating the efforts of the team. In the first half of 2021, she led the team towards outstanding performances in motor insurance, accident insurance, and health insurance.
Q&A with Wang Ying：
Q: How do you feel winning the One AXA/Transformation?
Ying: I am grateful for the recognition and support from my managers and colleagues. I shall keep up the hard work as an agile One AXA/Transformation Star. Unity is a virtue. Unity is a strength. “Be grateful and work hard” is what I really want to say at this moment. I have learned a lot about the company culture, which filled me with more passion and expectation for the job. This honor encourages me to forge ahead and to devote my greatest effort to the company and team.
Q: Do you have good habits to help you stay healthy?
Ying: A positive mindset means a lot to our confidence, health, and happiness. Stay cheerful, complain less, and stop spreading negativity. Not only will you be more upbeat, but those around you will also be cheered up. Improve your efficiency and make your life more fulfilling, finish your daily tasks, get busy every day, and make interesting and meaningful plans.
Q: Any books or TV series you would like to share?
Ying: I would recommend the movie The Pursuit of Happiness. There is no hurdle to overcome in life. There is no suffering that you cannot bear, keep a good state of mind, act bravely, and believe in your unlimited potential. The road of life is not easy and don’t give up. Happiness might be late, but it will surely arrive.
In the just-announced 13th Tiger Roar Awards, AXA’s integrated marketing communication campaign “AXA Confident Family” won the 2022 Tiger Roar Award for Excellence in the category of finance and insurance. This prestigious award in the marketing industry once again demonstrates AXA’s comprehensive and advanced marketing concept, and is a testament to our breakthrough attitude that is customer-centric, continuously promotes digital transformation and pushes different types of insurance scenarios based on consumer needs. This attitude resonates with our customers at multiple emotional levels, and further translates into our sales.
“AXA Confident Family” was released at the “Forum of Health Protection Solution for Chinese Households” hosted by AXA last June, and then further advertised across outdoor digital screens in core districts of major cities. Inspired by the typical structure and lifestyle of middle-to-high-end income families, this series of advertisements centered on a family of six distinct members, and demonstrated the advantages of multiple levels of insurance through a number of humorous family shorts. In order to maximize the coverage and influence of the brand’s IP and to emphasize the “confidence” aspect, we also launched the “Finding 100 Confident AXA Families” social media campaign. World-class winter sports athlete Nina Li, along with other fashion bloggers and brand managers acted as spokespeople, helping the campaign to attract a variety of participants that best embody the true appearance of a confident family.
With 1.1 billion unique views and 610,000 counts of social media interactions, “AXA Confident Family” not only delivered beautifully in numbers, but also exhibited lasting impact in subsequent user surveys: first mention rate of the brand increased by 125%, brand awareness increased by 33% and consumer purchase intention increased by 35%. It was these thoughtful and creative ideas and efforts to combine quality and effectiveness that made “AXA Confident Family” stand out from more than 4,000 participating campaigns. The jury panel, composed of experienced professionals in advertising, research institutions, communications and media, filtered and selected “AXA Confident Family” to become one of 416 finalists, making us a contender in the industry’s top 20%.
As one of the most important and prestigious awards in the domestic marketing communications industry, the Tiger Roar Awards has always been known for its independent and rigorous judging, and for its huge jury composed of more than 600 well-known industry experts. Through rigorous and standardized review processes such as an initial online review, final offline review, and defense Q&As, annual high-quality industry campaigns are selected and recorded and cutting-edge trends in marketing are highlighted, demonstrating advanced concepts and viewpoints that will lead industries forward into the future.
Climate, environment, low carbon and sustainable development… these topics are relevant to all of us. The increasingly frequent extreme weather across the world urges us to seriously consider how to actively prevent and control the risks and challenges caused by climate change. This year, the newly upgraded AXA Climate Academy has come back, with its 1.5-hour course rich in content, and Chinese subtitles embedded to help each employee better understand AXA’s carbon neutrality goal.
The whole course is divided into three main modules: • Learn the science • Rethink the business perspective • Commit to change
I hope that every one of you can enjoy the learning and have a deeper understanding of AXA’s role in addressing climate change issues by the end of June, weaving “Acting for Human Progress by Protecting What Matters” in the very fabric of your life, into the genes of our corporate culture, and contributing to the promotion our ESG strategy.
