中法旅游交流推介会暨安盛天平境外旅游险新品发布会圆满举办
Sino-French Tourism Exchange Promotion Conference & AXA Tianping Overseas Travel Insurance New Product Launch Successfully Held
8月29日,“安心启程·智行天下”中法旅游交流推介会暨安盛天平境外旅游险新品发布会在重庆顺利举行。本次活动由重庆广电集团与安盛天平财产保险有限公司联合主办,汇聚了来自重庆市文旅委、法国旅游发展署、重庆市旅游协会,以及重庆保险销售和旅游行业的80多位业界同仁。活动以旅游为纽带、以保险为保障,结合重庆广播在出境游方面的资源与经验,为中法旅游交流注入新活力,进一步拓展了与合作伙伴的多元化协作。

安盛天平首席执行官左伟豪在致辞中表示,公司期待与重庆广播深化合作,通过在文旅保险创新和品牌推广方面的资源互补与联合探索,为游客打造更安心的旅行保障,共同助力重庆文旅市场焕发新活力,绘就中法文旅交流与融合发展的新蓝图。

重庆广播主持人在现场以“雄奇山水,新韵重庆”为主题,将重庆独特的城市风貌与法国的文化艺术相连接,强调了深化中法文化旅游合作及提升旅行安全与便捷的核心目标。

活动现场,安盛天平发布了全新的境外旅游险产品,该产品针对出境游常见痛点,覆盖医疗、行程延误、紧急救援等多重保障,旨在为游客提供更加全面和及时的服务支持。

在圆桌讨论环节,嘉宾围绕“保险行业如何赋能”和“重庆境外旅游高质量发展”等议题展开交流,一致认为中法旅游应加强资源互补与服务升级,依托重庆的自然景观和法国的文化资源共同开发特色跨境线路,并以保险与应急服务为基础,构建更安全、更优质的旅游生态。

此次活动的成功举办,不仅为中法文旅交流搭建了新平台,也体现了“文旅+媒体+保险”跨界合作的创新实践。未来,各方将继续携手深化合作,共同推动重庆文旅资源的国际化传播与体验升级。
On August 29, the “Set Off with Peace of Mind · Travel the World Intelligently” Sino-French Tourism Exchange Promotion Conference & AXA Tianping Overseas Travel Insurance New Product Launch was successfully held in Chongqing. The event was jointly hosted by Chongqing Radio and Television Group (CQBG) and AXA Tianping Property & Casualty Insurance Co., Ltd. It brought together over 80 industry peers from the Chongqing Municipal Culture and Tourism Commission, A tout France (France Tourism Development Agency), the Chongqing Tourism Association, as well as the insurance sales and tourism sectors of Chongqing. Using tourism as a bond and insurance as a safeguard, and leveraging CQBG’s resources and experience in outbound travel, the event injected new vitality into China-France tourism exchanges and further expanded diversified cooperation with partners.
In his speech, Kevin CHOR, CEO of AXA Tianping, expressed the company’s aspiration to deepen cooperation with CQBG. Through resource complementarity and joint exploration in cultural tourism insurance innovation and brand promotion, they aim to create more reassuring travel protection for tourists, jointly help revitalize Chongqing’s cultural tourism market, and draw a new blueprint for the exchange, integration, and development of Sino-French cultural tourism.
On site, a host from Chongqing Radio connected Chongqing’s unique urban landscape with French culture and art under the theme “Majestic Landscapes, New Charm of Chongqing,” emphasizing the core goals of deepening China-France cultural tourism cooperation and enhancing travel safety and convenience.
During the event, AXA Tianping launched a new overseas travel insurance product. Designed to address common pain points of outbound travel, it provides multiple layers of coverage including medical expenses, trip delays, and emergency rescue, aiming to offer tourists more comprehensive and timely service support.
In the roundtable discussion session, guests exchanged views on topics such as “How the Insurance Industry Can Empower Tourism” and “High-Quality Development of Outbound Tourism from Chongqing.” They unanimously agreed that China and France should strengthen resource complementarity and service upgrades, jointly develop characteristic cross-border routes leveraging Chongqing’s natural landscapes and France’s cultural resources, and build a safer, higher-quality tourism ecosystem based on insurance and emergency services.
The successful hosting of this event not only established a new platform for Sino-French cultural and tourism exchanges but also demonstrated an innovative practice of cross-sector collaboration integrating “Culture & Tourism + Media + Insurance.” In the future, all parties will continue to work hand in hand to deepen cooperation and jointly promote the international dissemination of Chongqing’s cultural tourism resources and the upgrade of travel experiences.