安盛天平中小微企业员福保障计划荣获“普惠金融产品创新奖”并入选《2025普惠保险白皮书》最佳实践案例 AXA Tianping SME Employee Benefits Protection Plan Awarded for its Inclusive Financial Product Innovation and Selected as Best Practice Case in the “2025 Inclusive Insurance White Paper”
The “AXA Tianping SME Employee Benefits Protection Plan” was honored with the “Inclusive Financial Product Innovation Award” at the China Inclusive Finance International Forum held in October 2025 and was selected as a best practice case in the “2025 Inclusive Insurance White Paper.” This White Paper was first publicly released at the recently concluded “Second Siming Insurance Forum & 2025 Academic Annual Conference of the Insurance Society of China.”
In recent years, with the continuous national advancement of the inclusive finance strategy, inclusive group insurance, as a vital component of inclusive insurance, is gradually becoming an important tool for improving the employment protection of small and medium-sized enterprises (SMEs). In May 2024, the National Financial Regulatory Administration issued the “Guiding Opinions on Promoting the High-Quality Development of Inclusive Insurance,” further encouraging insurance companies to develop customized insurance products and improve service mechanisms for groups such as micro and small enterprises and flexible workers. This has clarified the direction for the development of inclusive insurance and provided an institutional foundation for structural innovation in group insurance products.
To precisely meet the genuine needs of SME employees in terms of medical protection, AXA Tianping launched a solution characterized by “low threshold, multiple coverages, superior service, and strong connectivity,” centered around the concept of “multi-tiered products + integrated health management services.” The entire employee benefits product system offers multiple coverage tiers, starting at less than 100 RMB per person per year, covering high-frequency risks such as accidental death, accidental outpatient/emergency care, and hospitalization allowances. Higher-tier coverage combinations extend to responsibilities including outpatient medical care, supplementary hospitalization benefits, and critical illness diagnosis payouts. While traditional insurance primarily focuses on post-event claims settlement, this plan, through deep integration with a digital health management platform, shifts and embeds protection services forward, downward, and routinely, providing employees with whole-process, all-scenario health companionship and support. This transforms insurance from being merely a “compensation tool remembered only when a risk occurs” into a “health steward” integrated into employees’ daily lives.
Since its launch in 2025, this protection plan has served approximately 525 SMEs, accumulating around 150,000 person-times of coverage. Moving forward, we will continue to iterate and update the plan based on feedback from corporate clients and market developments, supporting SMEs in enhancing their core competitiveness and empowering their high-quality development.
Recently, the 7th Shanghai International Artwork Trade Week commenced at the West Bund International Exhibition Center. Under the theme “Global Art Stage, Artistic Shanghai, Art-Enriched Life,” this year’s Artwork Trade Week brought together over 120 art events and more than ten thousand exceptional art pieces, accelerating the formation of Shanghai’s hundred-billion-level artwork industry.
On November 14th, a key event of the 7th Shanghai International Artwork Trade Week—the 10th Shanghai Dialogue Summit—was held in Shanghai. The forum focused on innovative development within the cultural relics and artwork sector, comprehensively reviewing the fruitful achievements Shanghai has made in leveraging institutional openness and serving the national cultural strategy. The event was guided by departments including the Shanghai Municipal Committee of the Communist Party of China Publicity Department, the Shanghai Municipal Culture and Tourism Administration (Shanghai Municipal Cultural Heritage Bureau), and the Administrative Committee of the China (Shanghai) Pilot Free Trade Zone Bonded Area Administration. AXA Tianping Property & Casualty Insurance Co., Ltd. served as one of the event sponsors. As a company offering art insurance services, AXA Tianping has consistently provided strong support for the development of China’s cultural and art market.
This year’s “Shanghai Dialogue” featured two main thematic forums. Guests engaged in in-depth discussions on cutting-edge topics such as how to deepen institutional openness in the artwork sector and enhance the convenience of transactions, centering on issues including “Efficiency Breakthroughs and Innovative Pathways for Art Trading Centers under the Asia-Pacific Landscape” and “Value Reshaping and Strategic Practice of Artworks in Global Wealth Resilience Allocation.”
Among the participants, Jun Shi, China Director of AXA Art Insurance, joined the sub-forum “Value Reshaping and Strategic Practice of Artworks in Global Wealth Resilience Allocation.” She participated in a roundtable dialogue with guests and experts from organizations such as the China Association of Auctioneers, the International Finance Institute of Fudan University, Guardian Investment Holdings Co., Ltd., and Huayi International, sharing her professional insights:
“Art insurance is already a mature insurance category in Europe and the United States. Since acquiring Polaroid Insurance last century—the world’s first company to operate art insurance—AXA has become one of the world’s leading specialized art insurance providers. Internationally, the structure of art insurance is composed of approximately 60% private collector coverage, with the remainder comprising exhibition and transportation insurance, commercial art insurance, and so on. The demand for art insurance in China initially emerged from domestic and international cultural exchange exhibitions. Around 2011, China’s Ministry of Culture and the former China Insurance Regulatory Commission jointly launched an insurance pilot program to support the cultural industry, which also included art insurance. In this context, AXA Tianping emerged to meet the demand and entered the field of art insurance.
Our strength lies in our ability to provide customized art insurance services based on user needs. In addition to coverage for international exchange exhibitions, domestic exhibitions, and touring exhibitions, we also offer all-risk insurance for collectors, auction houses, galleries, and other dealers, covering various potential risks such as natural disasters and accidental damage. Our insurance terms are globally applicable. AXA Tianping can provide professional services across all these niche areas.”
It is reported that since its inception in 2015, “Shanghai Dialogue” has spanned ten years. As a core platform serving the construction of the Shanghai International Artwork Trading Center and the cultural opening-up strategies of the Pudong Leading Area and the Free Trade Zone, it has witnessed a decade of innovation and the growth of cultural brands in Shanghai’s cultural sector, reaffirming its original aspiration to “build an emerging international artwork trading center in the Asia-Pacific region.”
安盛天平深度融入国家经济和社会发展的坚实步伐，以及长期秉持的稳健经营理念，是我们赢得政府肯定与市场信赖的坚实基础。在国家金融监督管理局2025年第二季度风险综合评级中公司获得AA级评价，全面风险管理体系日益成熟。与此同时，国际权威评级机构标普全球评级（S&P Global Ratings）将安盛天平的财务实力评级和长期发行人信用评级上调至“A”级，评级展望为“稳定”；穆迪评级（Moody’s Ratings）首次授予安盛天平A2保险财务实力评级，展望为“稳定”。双重权威的认可源于安盛天平秉持的长期主义和稳健经营理念，包括高度审慎的投资策略、极低的资产风险水平、全面的集团风险管理框架以及广泛的再保险安排。
China’s 15th Five-Year Plan heralds a new stage of development, underscoring the significant role of the insurance industry in serving the modernization of the industrial system and supporting high-standard opening up. AXA Tianping is seizing the window of opportunity presented by reform and opening up, fully leveraging our role as a hub connecting to the global network resources of the AXA Group. By adopting the innovative approach of “Global sophistication + Local insight,” we provide comprehensive, integrated risk protection for Chinese companies expanding overseas, contributing to the development of a more open economy at an elevated level.
AXA Tianping’s deep integration into the solid progress of China’s economic and social development, coupled with our long-standing commitment to prudent management, forms a solid foundation for earning government recognition and market trust. In the Q2 2025 Risk Comprehensive Rating by the National Financial Regulatory Administration, the company received an AA rating, reflecting the increasing maturity of our comprehensive risk management system. Simultaneously, S&P Global Ratings upgraded AXA Tianping’s Financial Strength Rating and Long-term Issuer Credit Rating to ‘A’ with a Stable outlook. Moody’s Ratings assigned AXA Tianping an A2 Insurance Financial Strength Rating for the first time, also with a Stable outlook. This dual recognition from authoritative institutions stems from AXA Tianping’s adherence to long-termism and a prudent management philosophy, including a highly cautious investment strategy, a very low level of asset risk, a comprehensive Group risk management framework, and extensive reinsurance arrangements.
The fourth quarter is not just the final sprint to conclude the year but also the foundation for a new beginning. AXA Tianping will focus intently on the three key objectives of “Optimizing Structure, Securing Profitability, and Driving Growth.” We will leverage the “Xinghuo Project” as a key driver to make continuous breakthroughs in critical areas like new energy and digitalization. Prioritizing distribution development, we will optimize our business structure. With risk management as our cornerstone, we will uphold our operational bottom line. All departments and business units must keep a sharp focus on our goals, pool efforts for breakthroughs, and strive with full commitment—leveraging professional expertise and a pragmatic approach—to achieve our annual targets.
《每日经济新闻》专访安盛天平CEO左伟豪：企业出海面临双重风险升级，风险管理应纳入战略核心 An Exclusive with Kevin CHOR, CEO of AXA Tianping: With Dual Challenges for Enterprises Going Global, Risk Management Needs to be Integrated as a Strategic Core
The 2025 China International Fair for Trade in Services was recently held in Beijing. The financial services sector, as a key component, showcased the innovative vitality of China’s financial industry. With the acceleration of corporate outbound investment, the demand for cross-border financial services has grown significantly. Numerous financial solutions designed to support enterprises in “going global” were launched during the event.
In an exclusive interview, Kevin Chor, CEO of AXA Tianping Property & Casualty Insurance Co., Ltd., shared his view on enterprises expanding overseas, evolving from “exporting products” to “exporting systems,” outlining how this trend is driving a dual upgrade in risk profilies: traditional risks are becoming more complex while emerging risks are becoming more structured. His key recommendation for companies going global is to adopt a forward-looking approach to risk, placing risk management at the core of strategic decision-making.
Mr. Kevin Chor stated that companies face four main types of challenges during overseas expansion: the complex and ever-changing overseas legal, policy, and regulatory environments, which can easily lead to compliance risks; cultural differences posing challenges for localized operations; lack of overseas data leading to pricing difficulties; and insufficient service networks driving up operational costs.
Compared to a decade ago, the current risk landscape for overseas expansion has changed significantly. Traditional risks such as cultural differences and market competition persist, while emerging risks including geopolitical conflicts, intensified compliance and regulatory scrutiny, heightened cybersecurity requirements, and elevated ESG standards become key factors influencing companies’ global competitiveness.
Looking ahead, Mr. Kevin Chor believes that risks related to geopolitics, compliance regulations, and cybersecurity will continue to evolve. Leveraging the global network advantage of its parent group, AXA Tianping adopts a “global capability + local insight” model to provide three-dimensional protection for companies going global: “pre-event compliance + in-process intervention + post-event fast claims settlement.”
A recent collaborative project between AXA and PICC P&C in Thailand serves as a successful example. By integrating risk control models, local branches, and service coordination, it provided reliable auto insurance coverage for a new energy vehicle brand.
For companies beginning or newly embarked on their overseas journey, Mr. Kevin Chor advises a three – pronged approach: First, integrate risk management upfront into the strategic decision-making process; Second, adhere to compliance baselines and ensure network and data security; Lastly, utilize insurance tools effectively to build a “safety net” for global risk transfer.
As a foreign insurer with 26 years’ presence in the Chinese market, Mr. Kevin Chor spoke highly of the unique value of the Chinese market: continuously unleashed consumption potential, steadily emerging dividends from institutional opening-up, and an increasingly robust innovation ecosystem. The institutional opening-up in China’s financial sector provides fertile ground for the sustainable growth of foreign enterprises. AXA Tianping remains committed to deepening its presence in the Chinese market and participating in the industry’s innovative development.
From September 8-10, 2025, AXA Tianping hosted a three-day New Energy Vehicle (NEV) Capability Enhancement Training Camp in Lingang, bringing together nearly 100 participants including key members from Underwriting, Claims, Sales, as well as colleagues from relevant divisions from headquarters.
Co-organized with the company’s Motor Department and Chadao Yan Shu, the camp featured a targeted curriculum on the latest NEV development trends and operational challenges, covering multiple areas, including industry trends for new energy vehicles, the operation, pricing, and claims practices of new energy vehicle insurance for primary insurers, as well as vehicle and battery technology. The learning was enhanced by several President-level experts to share insights, and frontline practitioners from medium and large-sized companies engaged in practical exchanges. This blend of high-level strategy and actionable case studies provided a uniquely valuable resource for all attendees.
Trainees demonstrated outstanding engagement throughout the training, effectively bridging learning and practice to embody the “new” spirit of AXA Tianping in the NEV sector. A highlight was the group competition, where eight teams tackled “Turning Losses into Profits for New Energy Vehicle Insurance”, delivering highly practical solutions from new car distribution expansion to segmented markets concepts such as private passenger vehicles and commercial vehicles for hire, to risk assessment for new vehicle models. Their solutions featured concrete measures in distribution development, integrated underwriting and claims, data empowerment, and service innovation. A panel of judges provided expert feedback, commending the participants’ innovative ideas and high-quality outputs. The event concluded with all trainees successfully passing the final assessment.
This training received significant attention from the company’s senior management. Chief Executive Officer Mr. Kevin Chor, Chief Claims and Customer Officer Mr. Yong Yang, and Chief Actuary & Chief Pricing Officer Mr. Scott Yin attended and to deliver important speeches. In his opening remarks, Mr. Kevin Chor pointed out that new energy vehicle insurance is developing rapidly, presenting numerous challenges, necessitating continuous learning and review in our operations. He encouraged trainees to maintain a “beginner’s mindset” to actively interact, and apply their learnings so as to become “seed players” and experts in the field of new energy vehicle insurance.
During the summary session, Mr. Yang emphasized that as the company’s new energy strategy advances, business volume and vehicle model complexity will grow rapidly. The claims team must maintain a sense of urgency and a commitment to learning, enhance capabilities in survey, loss assessment, and risk control through data-driven and standardized methods, and actively support front-end business development. Mr. Yin stated that the external experts provided significant inspiration from both strategic and operational perspectives, helping to further clarify our strategic positioning and strengthen our resolve regarding the pace and execution of future operations. He also indicated the need to increase investment at the institutional level to support the deep implementation of the strategy. Furthermore, Mr. Yin particularly emphasized the importance of actively seizing the era opportunity presented by the global expansion of Chinese new energy vehicle manufacturers. He encouraged employees to proactively learn about and embrace new industry trends to capitalize on emerging industry opportunities.
The three-day training camp featured diverse and rich content, encompassing expert lectures, site visits, and group practical presentations. It not only comprehensively enhanced the participants’ professional perspectives and practical abilities but also laid a solid foundation for the strategic deepening of the new energy vehicle insurance business. Looking ahead, we anticipate that the trainees will translate the training outcomes into practical results in their daily work, continuously driving the improvement of business capabilities and management standards and contributing to the high-quality development of our new energy vehicle insurance business.
安盛天平深度融入国家经济和社会发展的坚实步伐，以及长期秉持的稳健经营理念，是我们赢得政府肯定与市场信赖的坚实基础。在国家金融监督管理局2025年第二季度风险综合评级中公司获得AA级评价，全面风险管理体系日益成熟。与此同时，国际权威评级机构标普全球评级（S&P Global Ratings）将安盛天平的财务实力评级和长期发行人信用评级上调至“A”级，评级展望为“稳定”；穆迪评级（Moody’s Ratings）首次授予安盛天平A2保险财务实力评级，展望为“稳定”。双重权威的认可源于安盛天平秉持的长期主义和稳健经营理念，包括高度审慎的投资策略、极低的资产风险水平、全面的集团风险管理框架以及广泛的再保险安排。
China’s 15th Five-Year Plan heralds a new stage of development, underscoring the significant role of the insurance industry in serving the modernization of the industrial system and supporting high-standard opening up. AXA Tianping is seizing the window of opportunity presented by reform and opening up, fully leveraging our role as a hub connecting to the global network resources of the AXA Group. By adopting the innovative approach of “Global sophistication + Local insight,” we provide comprehensive, integrated risk protection for Chinese companies expanding overseas, contributing to the development of a more open economy at an elevated level.
AXA Tianping’s deep integration into the solid progress of China’s economic and social development, coupled with our long-standing commitment to prudent management, forms a solid foundation for earning government recognition and market trust. In the Q2 2025 Risk Comprehensive Rating by the National Financial Regulatory Administration, the company received an AA rating, reflecting the increasing maturity of our comprehensive risk management system. Simultaneously, S&P Global Ratings upgraded AXA Tianping’s Financial Strength Rating and Long-term Issuer Credit Rating to ‘A’ with a Stable outlook. Moody’s Ratings assigned AXA Tianping an A2 Insurance Financial Strength Rating for the first time, also with a Stable outlook. This dual recognition from authoritative institutions stems from AXA Tianping’s adherence to long-termism and a prudent management philosophy, including a highly cautious investment strategy, a very low level of asset risk, a comprehensive Group risk management framework, and extensive reinsurance arrangements.
The fourth quarter is not just the final sprint to conclude the year but also the foundation for a new beginning. AXA Tianping will focus intently on the three key objectives of “Optimizing Structure, Securing Profitability, and Driving Growth.” We will leverage the “Xinghuo Project” as a key driver to make continuous breakthroughs in critical areas like new energy and digitalization. Prioritizing distribution development, we will optimize our business structure. With risk management as our cornerstone, we will uphold our operational bottom line. All departments and business units must keep a sharp focus on our goals, pool efforts for breakthroughs, and strive with full commitment—leveraging professional expertise and a pragmatic approach—to achieve our annual targets.
安盛天平与临港新片区签署战略协议，以“全球网络+中国方案”服务出海企业 AXA Tianping and Lingang New Area Sign Strategic Agreement to Serve Outbound Enterprises with “Global Network + Chinese Solutions”
On October 28, the Cross-Border Financial Super Chain Conference was held in Shanghai Lingang. AXA Tianping Property & Casualty Insurance Co., Ltd., as a representative financial institution, was invited to attend and signed a strategic cooperation agreement with the Lingang New Area Economic Development Company. This marks a substantive step forward in financial institutions serving Chinese enterprises going global.
As part of the series of events for Chinese enterprises’ high-level “Going Global” initiative, the conference, themed “Boundless Cross-Border, Linked for Win-Win,” directly addressed the core financial pain points faced by businesses expanding overseas.
Joining Hands with the “Going Global” Platform: Financial Escort for Enterprises Expanding Overseas
The AXA Group operates in 50 countries and regions, with a service network covering over 200 markets, making it the world’s largest commercial insurance platform. As an entity fully onwed by AXA Group in China, AXA Tianping leverages its hub advantage of “Linking the Globe, Serving China.” Its model of “Local Policy Issuance + Local Services + Reinsurance Ceded Back” effectively solves the “last mile” challenges for outbound enterprises.
The strategic cooperation agreement was signed by Gao Lan, Chief Operating Officer of the “Going Global” platform, and Dai Siyuan, Chief Marketing Officer of AXA Tianping, witnessed by Sun Canglong, Chairman of Shanghai Lingang New Area Economic Development Co., Ltd., and Kevin Chor, Chief Executive Officer of AXA Tianping.
Kevin Chor stated that AXA Tianping looks forward to leveraging this opportunity as a starting point to deepen cooperation with the Lingang New Area and partners to jointly explore the construction of a more comprehensive cross-border insurance and financial service ecosystem. This aims to help more enterprises successfully go global from Lingang, achieving high-quality and sustainable global expansion.
During the product roadshow, Lisa Ye, Assistant General Manager of the Business Development Department in the Commercial Insurance Division of AXA Tianping, presented to the attendees how the AXA Group utilizes its global resources and professional capabilities to provide comprehensive risk protection and support for Chinese enterprises going global. This coverage fully supports large, medium, small, and special risk enterprises, helping them achieve high-quality and sustainable development in the global market.
Jin Shiwei, Head of Multinational Solutions for Asia Pacific and Europe at AXA XL, shared via remote connection the AXA Group’s full-cycle solutions spanning from risk prevention to rapid response. Leveraging over 200 years of global insurance experience and an extensive international network managed from three hubs in Hong Kong, Vienna, and Mexico City, the AXA Group provides professional protection services for enterprises, ranging from localized services to customized insurance, building a seamless, globally-covered risk protection network for outbound enterprises.
Risk Management Evolution: From “Payer” to “Partner”
AXA has been rooted in China for 26 years, firmly optimistic about China’s development prospects and committed to deepening its presence in the local market. AXA Tianping is dedicated to becoming a “Risk Partner” for Chinese enterprises throughout their entire outbound journey, proactively managing risks by helping businesses identify and address multi-dimensional challenges—from regulatory compliance to supply chain resilience—early in their strategic decision-making process.
As a new highland for China’s reform and opening-up, the Lingang New Area is also a key strategic pivot for the AXA Group’s deepening development in China. In 2023, AXA Tianping was among the first batch of companies to enter the Lingang International Reinsurance Function Zone, signing the first international inward reinsurance contract. In 2024, it completed the first full-process cross-border reinsurance transaction. In 2025, AXA Global Reinsurance also took the lead in establishing a presence in Lingang. These “firsts” and “pioneering moves” reflect AXA’s long-term commitment to the Chinese market.
From October 24th to 25th, 2025, a team of volunteers from AXA Tianping and ICBC-AXA travelled together to Yuexi County in the Liangshan Yi Autonomous Prefecture of Sichuan Province to carry out their first joint corporate philanthropic initiative.
Guided by the shared value of ONE AXA, the two companies united in this endeavor for the first time. This journey across mountains and seas was more than an act of compassion; it was a manifestation of a shared philanthropic DNA, a legacy whose seed was first sown by the AXA Group years ago.
[The Voyage and Rooting of a Philantropic Seed]
Group’s “AXA Hearts in Action”, an employee volunteering program was launched thirty-four years ago to mobilize its employees worldwide to act for good causes. This seed crossed oceans, took root in China, and gradually grew into the shared philanthropic DNA of AXA Tianping and ICBC-AXA.
As important members of the AXA Group in China, the collaboration between these two companies represents not only a pooling of resources but also a resonance of their fundamental philanthropic aspirations. We seize this opportunity to deepen our commitment and advance steadily on the path of public welfare in China.
[Guarding Children’s JourneyFilled with Love]
This joint initiative focused on care for children’s education. The volunteers embodied the true meaning of “love” and “companionship,” bringing unforgettable moments to the children.
A Lesson and a Surprise
In the morning, upon arriving at the children’s center, the volunteers first broke the ice with light-hearted games, quickly bridging the distance with the children. Laughter filled the air, initial unfamiliarity and shyness melted away through interaction, and beaming smiles rapidly created a lively and warm atmosphere.
In the following session, a volunteer lecturer from ICBC-AXA delivered its signature course around the theme of safety. Through easy-to-understand explanations, key safety knowledge covering fire safety, traffic, finance, and drowning prevention was made accessible. Through active participation, the children not only learned self-protection skills but also felt the warmth of being cared for and guarded.
Subsequently, a carefully prepared group birthday party brought the event to a climax. As a birthday cake, symbolizing heartfelt blessings, was brought out, the chorus of “Happy Birthday” resonated in the classroom, and the moving candlelight illuminated each child’s face, radiant with joy. Amidst everyone’s blessings, the October birthday stars gently closed their eyes, made sincere wishes, and then blew out the candles to cheers and applause that filled the entire room. Blessings and love flowed through hearts and permeated the air.
Moved by the birthday party, the children’s gratitude found expressions in a spontaneous, heartfelt circule dance, the local Da-Ti ethnic dance. To the melodious music, they released their inner passion through lively dance steps; every turn and every clap was filled with pure happiness. In this most direct way, the children conveyed unspoken emotions, their sincerity and dedication touching every volunteer present. This was no longer a simple performance but a dialogue of emotions, giving tangible meaning to AXA’s corporate philanthropy through this exchange.
Onsite Visits in the Afternoon
Afternoon home visits with four children enabled volunteers to build rapport through shared experience. The team participated in shared activities, such as processing the harvest, fostering collaboration and a spirit of shared accomplishment. Moving beyond the role of observers, the team engaged in collaborative tasks and meaningful conversations about the children’s lives and studies. This engagement and active listening effectively fostered genuine, trust-based connections, aligning with our core objective of creating sustainable, positive impact.
[Synergy in Corporate Philanthropy]
This event successfully delivered the first on-the-ground integration of both ICBC-AXA and AXA Tianping’s corporate philanthropoic projects. The partnership effectively combined ICBC-AXA’s specialized course with AXA Tianping’s established local service networks and community insights. A deliberate integration of complementary capabilities. It marks a strategic evolution of AXA’s corporate philanthropic model in China from operating in silos to achieving collaborative synergy, thereby significantly extending the reach and depth of our social impact.
驱动变革，智胜未来 | 安盛天平成功举办ATLAS Leadership经纬领袖项目第二期工作坊及高管圆桌对话
AXA Tianping Successfully Concludes the 2nd ATLAS Leadership Program Workshop and Senior Leaders Roundtable Dialogue
In August 2025, AXA Tianping hosted the 2nd workshop of ATLAS Leadership Program and Senior Leaders Roundtable Dialogue in Ruiming Building, Shanghai. The success of these two events also marked the steady progress and milestone of ATLAS Leadership Program.
Workshop: Self-Motivation and Strategic Project
On August 14th and 15th, 2025, the 2nd workshop of AXA Tianping ATLAS Leadership Program was successfully concluded. Centered on the theme of “Self-Motivation + Strategy Acceleration”, this dual-engine offline workshop broke through traditional training models by combining cognitive psychology with action learning. It created an outstanding leadership development solution and embedded sustainable growth DNA into the future development of individuals, teams, and organization.
Mr. Kevin CHOR, Chief Executive Officer of AXA Tianping, emphasized that in this diverse, complex, and uncertain age, it is even more important to understand and inspire the intrinsic motivation of teams. At the same time, clarifying strategic objectives, promoting cross-department collaboration, and tackling the most challenging business problems are essential. Mr. Kevin CHOR also interacted actively with external trainer and ATLAS participants and attended the sharing session on the 1st day.
The 1st day of the workshop was anchored on “Strength-based Leadership”. Through three dimensions: activating autonomy, reshaping competence, and enhancing connectedness, the session provided ATLAS participants with a solid theoretical foundation to explore new intrinsic motivational drivers. This enabled their evolution from team connection to capability enhancement, activating self-motivation and empowering them to influence larger teams with greater energy.
The 2nd day was aimed to clarify participants’ value contribution and role positioning in action learning projects. It also helped them to master structured tools and coaching methods needed for advancing strategic initiatives, thereby facilitating cross-team collaboration and ultimately achieving strategic goals.
External trainer leveraged participants’ real business challenges as starting points, driving action learning with real-world problems. By simulating cross-border collaboration in practical scenarios, they created favorable conditions for breakthrough thinking and fostered strategic implementation by integrating participants from diverse backgrounds.
During several rounds of group discussions, participants expressed their views, sought common ground while respecting differences, and sparked intense collisions of ideas. Under the guidance of the external trainer, they identified new breakthroughs for the strategic projects.
Round-table Dialogue: Broadening Development Mindset and Activating Organization Energy
On August 29th, 2025, Ms. Isabel LAM, Chief People and Corporate Management Officer of AXA Hong Kong and Macau, visited AXA Tianping and, together with Mr. Nan DU, Chief Human Resource Officer of AXA Tianping, joined Senior Leaders Roundtable dialogue themed “Broadening Development Mindset and Activating Organization Energy”. They had in-depth discussions, both onsite and online, regarding the progress of ATLAS Leadership Program.
Participants shared their experiences and reflections from ATLAS Leadership Program such as strengths-based leadership, mentoring, and workshops, and they exchanged management experiences combining theory with practice.
Ms. Isabel LAM highly recognized the participants’ sharing and emphasized the importance of self-awareness, trustful collaboration, and practical application for talent development. She also mentioned that ATLAS Leadership Program would further promote mutual exchanges between AXA Tianping and AXA Hong Kong, providing favorable conditions for business development and talent interaction.
The senior leader roundtable dialogue is impressive and critical. It not only served as a summary and review of ATLAS Leadership Program but also proposed new expectations for the next stage of the program.
In active response to the unified deployment by the National Financial Regulatory Administration, the People’s Bank of China, and the China Securities Regulatory Commission for the 2025 “Financial Education Awareness Week,” AXA Tianping Property & Casualty Insurance Co., Ltd. has launched a series of financial education and awareness activities nationwide since early September. The campaign, themed “Safeguarding Financial Rights and Interests, Contributing to a Better Life,” is being implemented through centralized planning at the headquarters level and tailored execution by local branches. This approach aims to deepen the penetration of financial knowledge, effectively enhance the public’s financial literacy and risk prevention capabilities, and fully demonstrate the company’s sense of responsibility as a financial institution.
Meticulous Planning to High Standards in Line with Regulatory Requirements
AXA Tianping places high importance on this Financial Education Awareness Week. The company’s management specifically convened a deployment meeting, established a dedicated task force, and formulated and issued the “AXA Tianping 2025 Financial Education Awareness Week Implementation Plan.” The plan strictly adheres to regulatory requirements, focusing on key areas such as “standardizing marketing practices, strengthening suitability management, preventing the harms of illegal intermediaries, promoting practical actions for public benefit in finance, enhancing anti-fraud awareness, and promoting a culture of integrity.” It clearly defines activity objectives, details work measures, and assigns responsibilities. The headquarters produced over 20 types of standardized promotional materials, including leaflets, posters, and videos, ensuring the accuracy, standardization, and consistency of educational content across the entire system. The headquarters is also closely tracking the progress of activities at all branches to ensure orderly implementation and tangible results.
Regional Highlights: Taking Financial Knowledge to the Grassroots
In Chongqing, AXA Tianping’s Chongqing Branch partnered with the Village Committee of Longzhu Village, Tangba Town, Tongnan District, to conduct a “Financial Knowledge into the Countryside” seminar. The Secretary of the Longzhu Village Party Branch emphasized the importance of financial literacy for the development of the new rural demonstration village in his opening speech and thanked AXA Tianping for bringing financial services to the grassroots. Through real case studies and situational skits, the education specialists vividly explained practical knowledge such as guarding against telecom fraud and identifying illegal financial activities to the villagers. On-site, they addressed over 30 queries from villagers and distributed more than 200 copies of promotional materials, effectively enhancing the villagers’ ability to identify financial risks.
Yunnan Wenshan: Town Square Sessions Meet Public Needs
In Yunnan Wenshan, the Wenshan Central Sub-branch held an educational campaign titled “Financial Escort, Beautiful Wenshan” in the historic Qidu Ancient Town. The education team set up a promotional booth at the town entrance, distributing leaflets and small gifts printed with awareness slogans. They provided detailed explanations to passing tourists and local residents about the main characteristics, manifestations, and preventive measures concerning illegal fundraising and new types of telecom fraud. Lasting six hours, the event received over 200 public inquiries and distributed more than 400 pieces of promotional material, receiving positive feedback from the local community.
In Beijing, the Beijing Branch organized a professional education team to conduct financial literacy activities at the market in Liyuanzhuang Village, Huairou District, leveraging the high foot traffic. Considering the relatively weaker financial knowledge among rural residents, the team used local dialects and easy-to-understand language, focusing on common insurance fraud tactics and skills to prevent telecom and online fraud, illustrated with real cases. An interactive Q&A session attracted significant villager participation, effectively boosting the campaign’s impact.
Shanghai: Door-to-Door Services Focus on Protecting the Elderly
In Shanghai, the Shanghai Branch launched a special “Financial Knowledge into the Communities” initiative, deploying 10 education teams into over a dozen communities, specifically targeting elderly residents with door-to-door financial services. The specialists patiently and meticulously explained how to identify and prevent common scams like “pension traps” and “high-interest investment schemes,” using real cases to reveal their deceptive nature and social harm. During the campaign, they provided door-to-door services to over 100 elderly households, distributed more than 300 copies of specialized promotional materials, and established over 100 financial service profiles for seniors.
Furthermore, other branches also conducted diverse financial education activities tailored to local characteristics. For instance, the Shaanxi Branch organized “Financial Knowledge Lectures” incorporating local folk culture, and the Guangdong Branch collaborated with community grid administrators for “Anti-Fraud Doorstep Visits.” These efforts created a favorable situation of nationwide linkage and multiple points of engagement.
Innovative Formats Enhance Effectiveness
AXA Tianping emphasized innovative approaches during the campaign, building a multi-dimensional promotional matrix by integrating online and offline methods. The company produced a series of easy-to-understand original materials covering various aspects like preventing illegal fundraising, identifying telecom fraud, and rational investment planning. Digital means were fully utilized, with continuous pushes of financial education content via the official WeChat account and website, including a regular “Case Studies” column publishing analyses of typical cases. Establishing regular cooperation mechanisms with communities and village committees enabled periodic financial education lectures and advisory services, fostering long-term communication channels.
AXA Tianping consistently adheres to a people-centered development philosophy, prioritizing the protection of financial consumers’ rights and interests. Through this Financial Education Awareness Week, the company has further optimized its financial service processes and elevated its service standards. Particular attention was paid to the financial needs of vulnerable groups such as the elderly, youth, rural residents, and people with disabilities. Tailored education and awareness programs helped these groups enhance their risk prevention awareness and financial literacy, contributing to the construction of a harmonious financial environment, the protection of financial consumers’ rights and interests, and the promotion of high-quality development in the financial industry.
