Category: Uncategorized

鲲鹏万里进展

Soar to Success Updates

 

经过大家的共同耕耘，鲲鹏万里在上半年收获了不少进展。希望通过这一特定栏目跟大家分享四个模块的好消息：

渠道转型：

• 更多总对总项目推进中：包括妙保等经纪公司合作，奔驰合约重新洽谈以及福特中国接洽;
• 传统经代合作多项培训和产品推广活动推进中，包括泛华、大童、明亚和华康;
• 与招商银行、农行、邮储银行等头部银行合作稳步推进中；
• 全新打造安盛职业讲师认证体系；
• 数字化转型方面，截至6月30日，安盛安美注册用户778,007人；微信优化项目第二阶段第一批需求完成开发上线，合并的功能入口，更好地服务客户；

健康加速:

• 截至6月底，我们新推出了多次给付重疾、电销百万医疗、北京“惠她保”, 及类PPP项目“惠e保”等新产品。具有安盛独特优势的旗舰住院及门诊产品“盛世臻选”即将上线；
• 提升健康险运营，包括设立健康险专线客服，持续加快医疗网络布局，截至上半年，总计新签10直付医疗机构，目标在3年内，建立包含80家到100家医院的医疗网络，覆盖一、二线城市;
• 6月23日正式启动China Health Enterprise Program(CHEP) 健康险核心系统项目，推动健康创新；
• 安盛安美健康管理小程序于六一儿童节上线儿童服务专区；
• 新同事已于6月中正式入职AXA EC，开始着手帮助推动新兴客群相关业务（如PPP、项目制特定客群，及特定分销渠道业务等）
• 一系列推动健康业务的市场营销活动如火如荼开展：6月，“中国家庭健康保障论坛”在沪隆重举行，全新品牌大片“安盛自信一家人”正式推出，行业头部自媒体同步宣传、全新广告大片户外广告亮相主要城市，开展自信儿童成长月活动，并设计推出产品物料，助力健康业务发展，赋能机构同事展业；

巩固车险：

• 小吨位货车等非私家车板块模型完成上线，目前已有山东、河北、安徽、江苏、河南、广西、云南七家机构参与试点；
• 面对6月大公司非常激进的半年冲刺策略，我司积极采取稳健的市场策略，在成本相对稳定的基础上，基本稳住了市场份额；
• 非车叠加驾意险继续创新高，电销专属产品健康险的叠加率环比持续提升；
• 车险产品创新包括GAP, UBI稳步进行中；

精简高效：

• 定价和理赔联动，理赔成本优化；
• 监控理赔关键指标数据: 截至2021年6月末，2021年车险理赔减损金额2.08亿；
• 在反欺诈、车物管理和人伤管理上推进成本管控举措

 

We have many good news from the Soar to Success transition program due to our combined efforts in the past six months. I would like to share some of the major exciting updates for the four pillars:

Distribution Transformation

• A lot more HQ partnerships are in process, including brokerage houses such as miaoins, revisiting agreement with Benz and building collaboration with Ford China.
• Multiple activities around training and products are in pipeline with traditional brokers, including Fanhua, Datong, Mingya and Huakang.
• Partnerships with top banks including China Merchants Bank, Agriculture Band of China, and Postal Savings Bank of China are proceeding well.
• APTT (AXA Professional Trainer Training) scheme was launched for branches.
• On Digital Transformation, the one-stop platform Emma by AXA has registered 778,007 users by June 30. WeChat Upgrade Program is running into its second phase to consolidate the service entry for easy access from customer end.

Accelerate Health

• As of June 30, new products including Critical Illness, Million Medical through tele sales, Beijing Malignant Tumor Medical Insurance for Women (HuiTaBao), “Hui E Bao” similar to PPP have been rolled out. Signature IP + OP Medical Insurance and Modular product are making debut soon.   
• Health operation has been improved with dedicated health service line and speeding medical network deployment. 10 direct-pay medical institutions have joined AXA Tianping’s ecosystem, targeting 80-100 in first and second tier cities in three years.  
• China Health Enterprise Program (CHEP) kick started on June 23 to help accelerate digital innovations in health.
• Health Management Platform under Emma by AXA has introduced new service for children since June 1.
• New talent joined AXA EC to drive the business regarding emerging customers, such as PPP.
• A bunch of marketing activities supporting Health in June included the Family Health Protection Forum, new brand promise launch #守护热爱自行前行, the Confident AXA Family serial commercials, billboards and digital ads in major cities, KOL cooperation, Child Growth Month, as well as brand designs for new products to empower health business development and branch colleagues.

Fix the Basics in Motor

• Non-private car models and systems are launched. Pilot branches include Shandong, Hebei, Anhui, Jiangsu, Henan, Guangxi and Yunnan.
• Motor insurance market share keeps stable in face of fierce marketing competition.
• Cross-sale with accident and health insurance is increasing.
• Innovated motor insurance such as GAP and UBI are in progress.

Simplify to Drive Efficiency

• Pricing and Claims are being synergized.
• As of June 30, the 2021 motor claim costs were reduced by 208million RMB.
• Cost control measures put in place – anti-fraud, human injury and motor service management.

风雨同舟 支援河南 共抗烟花

Supporting Henan and Fighting In-Fa

河南暴雨和洪灾牵动着我们的心。作为保险公司，危急时刻，员工安全，重于泰山，守护客户，义不容辞。在郑州遭遇历史最强降雨之时，我们迅速启动了应急预案，第一时间推出各项应急服务举措。

在此向所有援助河南的团队致以我最诚挚的感谢。包括管理层团队、河南分公司、理赔客服、安全部、人力资源部、信息技术、市场营销和公共事务部，以及驰援河南的众多分公司 – 山东、河北、山西、陕西、深圳，以及成都和上海作业中心。此次河南洪灾也得到了安盛集团及安盛亚太的密切关注。

在保护员工方面，总公司公共事务团队第一时间向全国27家分公司和中心发出“共历风雨，支持河南”的关爱提示和救援举措；同时救援小组为滞留职场员工安排留宿和食物供给，并安排24小时值班值，保障分公司员工安全。调配公司车辆提供应急电力，并通知受影响地区员工在家办公，确保员工及家人的人身安全。

危急关头，不忘心系客户。公司共出动查勘、救援车辆131辆，查勘理赔人员29人，客服理赔团队24小时全天候为客户提供现场及远程救援指导，防范水灾衍生事故；并通过持续回访，为受灾地区客户提供全方位的理赔服务支持。救援措施还包括绿色理赔通道、及时预警信息、巨灾数据实时监控、安盛安美健康管理程序图文视频远程义诊以及“万众豫心”公益热线400-650-6208。感谢大家夜以继日的奋战！截至7月27日晚，安盛天平共收到并处理客户报案2027件。

万众一心驰援河南之际，台风“烟花”于7月25日登陆舟山，给浙江、上海等地区带来大范围强降水。未雨绸缪，安盛天平在台风登陆前由总公司管理团队牵头成立应急小组，向客户与员工发布预警通知，迅速启动应急预案和绿色理赔通道，及时安排受影响地区员工居家办公，并持续推送天气与人身安全提示。截至7月27日14时，共收到403笔报案，涵盖车险、延误险和家财险，其中最快车险理赔案件仅用时31分钟，最快家财险赔案用时6.5小时。 更多详情，请参阅： 风雨同舟 携手同行

My thoughts are with those affected by the severe flooding, caused by a period of prolonged heavy rainfalls in Henan Province. As an insurer, we always prioritize employees’ safety, care and act for customers in difficult times. I’m very proud that we set up the emergency taskforce and roll out rescue and relief measures rapidly on the day when its capital Zhengzhou was hit by record floods.

Heartfelt gratitude to all the teams aiding Henan. They include the whole management team, Henan branch, Claims, Security, HR, IT, Marketing & Comms, and our branch colleagues from Shandong, Hebei, Shanxi, Shaanxi, Shenzhen branches as well as two operation centers in Chengdu and Shanghai. The Group and AXA Asia Africa also paid special attention to this climate crisis.

For staff, the Comms team informed 27 branches and call centres about the floods and our immediate protection measures straight away following the heaviest rainfall. Henan branch employees stranded in office were accommodated properly and a 24-hour duty shift was put in place to alert on any emergencies. A corporate car was arranged to provide electricity when power and network failed due to the floods. Work-from-Home plan was also implemented for other affected employees by the HR team.

For customers, we’ve allocated 131 inspection and rescue vehicles and 29 claims professionals from other cities and branches. Swift and systematic measures included fast track, timely alert message, real-time data dashboard, telemedicine through text, photo and video chat on Emma by AXA mini program, and free mental health hotline “All Support Henan”（400-650-6208）. Thanks to all your day-and-nights efforts. As of July 27th, 2027 claims were recorded and handled.

As Henan cleans up the flood damage, typhoon In-Fa made landfall in coastal regions including Shanghai on July 25th with strong winds and heavy rains. Prior to In-Fa’s landing, an emergency taskforce led by the management team has already sent out alert messages to customers and employees, and quickly activated emergency measures and relief efforts including fast track, remote inspection, and work from home. As of 14:00 on July 27th, we received 403 motor insurance, delay insurance and property insurance claims reports. The fastest motor claim was settled in 30 minutes, and the fastest home property insurance claim settled in 6.5 hours.

Read more: Stronger Together

 

理赔故事 Claims Stories

 

安盛企业宣传片

Corporate Video 

 

有了安盛，才是真的没问题！

#一键求援自信前行 

#知你致远KnowYouCan

安盛意外险，萌娃萌宠捣蛋，也能安心应对

#周全守护自信前行

 #知你致远KnowYouCan

 

安盛健康险，为不同需求量身定制

#守护健康自信前行

#知你致远KnowYouCan

CEO 寄语

亲爱的安盛天平同事们大家好，

夏日未央，许多激动人心的事在发生。“守护热爱，自信前行”是这个六月的主题，也是我们在6月22日中国家庭健康保障论坛上揭晓的品牌新主张。活动大咖云集、精彩纷呈，原保监会副主席、自由式滑雪空中技巧世界冠军、行业专家、渠道伙伴、安盛亚洲同仁、全国重点媒体一起，与我们见证并庆祝了安盛安美新形象的正式亮相，以及两款健康创新产品的重磅发布，彰显出安盛守护中国家庭健康，助力他们自信前行的壮志雄心。

六月的另一件大事即是夏至日举办的安盛安美入职欢迎会，她携着全新形象和美好寓意加入了安盛天平大家庭。当天，大家都身着蓝黑色，打扮成安盛安美的样子，参加了欢迎会。我也准备了一段小视频，帮助大家了解这两场活动的情况：

二季度在大家的齐心协力下，也以优异的成绩画上了句号。我们的车险业务超额达成预算，也继续拓展了健康险渠道伙伴网络，新增了互联网销售平台，为鲲鹏万里计划注入源源活水，推动业务蒸蒸日上。同时，我们也获得了更多客户对理赔服务的认可。

作为一家国际险企，安盛集团董事长德尼·杜威先生在第十三届陆家嘴论坛上的演讲帮助我们进一步提升了本土的品牌形象。更多详情欢迎大家阅读下方内容，希望你们喜欢！

CEO Message

Dear AXA Tianping colleagues,

So much is happening this month to start the summer days. The theme in June is Protect Your Passion and Go Further with Confidence – our new brand promise unveiled at the AXA China Family Health Protection Forum on June 22^nd. We celebrated EMMA by AXA’s official debut and two innovative health product launches together with former CIRC vice chair, free-style ski world champion, industry experts, distribution partners, AXA Asia colleagues and key journalists, underlining our ambition in providing relevant health protections for Chinese families.

Another big event was EMMA by AXA’s internal launch ceremony on the Summer Solstice day. We launched its official avatar and Chinese name 安盛安美 （translates into “AXA makes you enjoy a better life”）and celebrated by dressing like EMMA in royal blue and black. Please find more event details through my vlog above.

As the second quarter closes, I’m proud of the way our teams performed in the Soar to Success transformation. The motor business is outperforming the target and our health distribution network has expanded with more digital platform partners, driving the growth to the next level. We also gained more customer recognitions in our outstanding claim service.

As a global insurer, our brand awareness has been increased at the 13^th Lujiazui Forum with the presence of AXA Group Chairman of the Board, Mr. Denis Duverne. Please find out more details from this month’s newsletter. I hope you enjoy it!

聚焦市场营销&公共事务部

Spotlight on Marketing & Communications Team

相信大家都从我的短视频中知道，我们已经启动了由市场营销和公共事务团队主导的全球品牌活动。每周你们都会从他们那了解到关于产品和活动的信息。

本月，我邀请了他们团队为自己代言，让大家更清楚地了解市场营销和公共事务的工作以及他们如何通过日常工作建立和保护我们的品牌声誉。

You all know from my new vlog that we have launched the global brand campaign already led by Marketing & Communications team. And you may have received a bunch of posters and communications notes every week from them for various products and initiatives.

This month, I would like to invite their team to give you a clearer idea of what they do and how they build and protect our brand reputation through their daily work.

对话AMO —— 安盛亚洲首席品牌和传播官Sabrina Cheung

Dialogue With AMO —— Sabrina Cheung, Chief Brand & Communications Officer

 

这个月的重磅活动是我们全新品牌主张活动，因此我邀请了安盛亚洲首席品牌和传播官Sabrina Cheung来和我们分享品牌是如何帮助我们与其他竞争对手形成区隔，以及我们是如何通过品牌活动来创造连接客户的机会。

我从视频会议中了解到Sabrina有很多可爱的毛茸茸的小宠物。其中一位叫Mulan。对她而言，猫猫狗狗是惹人怜爱的伴居动物，他们不仅是忠诚的好伙伴，也能帮助我们减缓压力。欢迎大家从下方视频中了解更多她的宠物疗愈心得：

As China team kick started the global brand campaign this month, I have invited the Chief Brand & Communications Officer Sabrina Cheung to share her views on how strong brand can help us to distinguish from other competitors, and how brand activities give us opportunities to build connections with our customers.

I know from Teams meetings that Sabrina has many cute and fluffy friends at home. One of them is named Mulan. For Sabrina, dogs and cats are social and affectionate creatures. They’re not only good and loyal companions, but can also help people reduce stress. Please click the video to know more about her pet therapy.