Category: Uncategorized

北京京惠保“菁英学子奖学金”捐助仪式

Beijing Jinghuibao Donation Ceremony

 

自去年我们推出惠民保产品北京京惠保以来已过去了近十个月。今年五月，我们继续携手北京人寿，在北京京惠保基础上上线了“惠她保”女性特定恶性肿瘤医疗保险。这是提高女性应对特定疾病风险能力的创新尝试。截至7月22日，惠她保购买用户近10万人，远远超出3万的目标，可喜可贺！

7月9日，北京京惠保“菁英学子奖学金”助捐仪式在京成功举办。安盛亚洲市场首席战略兼客户官、安盛天平董事长崔东埈DongjunChoi(DJ)，北京人寿党委书记、董事长郭光磊，北京青少年基金会秘书长钱蓉晖，以及来自清华大学、北京大学等知名高等院校的受捐学生代表，出席了此次助捐仪式。其他安盛天平代表也包括区域总经理王辉、健康险渠道推动总监王子龙、北京分公司临时负责人张小欢。

捐赠仪式上，DJ代表捐助方发表感言。他首先向受助学生代表送上祝福，预祝他们学业顺利。接着，他表示，安盛非常荣幸与北京人寿等业界优秀伙伴携手，为首都市民提供“北京京惠保”等优质健康保障。秉承“守护生命之本，践行人类进步”的品牌使命，安盛积极支持建设多层次医疗保障体系，助力健康中国2030规划。

2020 年10月，“北京京惠保”项目启动之际，安盛天平、北京人寿、医渡云和医加壹等共同向北京青少年发展基金会捐款100万元，成立了“菁英学子奖励基金”，为莘莘学子实现梦想保驾护航。

It has been almost ten months since we launched the Beijing Jinghuibao Public Private Project Inclusive Health Insurance last October. This May, we joined hands again with Beijing Life and rolled out the Malignant Tumor Medical Insurance for Women (HuiTaBao). An innovative move to protect the women in Beijing with affordable medical support. As of the close day on July 22, nearly 100,000 people registered and purchased this product, far exceeding the 30,000 targets.

Meanwhile, the Beijing Jinghuibao Scholarship Donation Ceremony was held at Beijing Life Conference Hall on July 9th. AXA Asia Chief Strategy & Customer Officer, AXA Tianping Chairman DJ Choi attended the ceremony joined by Beijing Life Chairman Guanglei Guo, Beijing Youth Development Foundation Secretary of General Ronghui Qian, as well as forty outstanding students from prestigious universities in Beijing including Tsinghua University and Peking University.

DJ sent his congratulations to the commended students and expressed his gratitude of being part of the Beijing Jinghuibao project team. He said that AXA is very honored to partner with the industry’s leading players to strive for a comprehensive and multi-level medical system in China in accordance with the government strategic goal of ‘Healthy China 2030’.

Back to last October when Beijing Jinghuibao was launched, AXA worked with Beijing Life and Yidu Cloud and donated one million yuan to the Beijing Youth Development Foundation to assist young people and more communities in need.

对话安盛亚非：人力资源总监 颜碧瑶

Dialogue with AXA Asia Africa:

Peck Yeow GAN, HR Director

 

本月我邀请到了安盛亚洲的人力资源总监颜碧瑶女士分享安盛在亚洲的人力资源策略，以及她的个人故事。碧瑶来自新加坡，她的中文名字非常优美。她可以讲普通话，所以她应该是安盛亚非同事中第一位用中文录制视频的人。

视频中，碧瑶也向我们的同事分享了把工作做对、做好的心得。我非常地有共鸣。大家可以点击视频观看详细内容。希望你们喜欢，有所感悟。

This month I have invited Peck Yeow Gan, the HR Director of AXA Asia to talk about the HR strategy and her personal experiences. Peck comes from Singapore and has a very beautiful Chinese name. She can speak Mandarin and she is the first one from the AXA Asian Africa office doing this video in Chinese.

She also sent her special words to AXA Tianping colleagues about how we can do our work right and well. It also resonates with me. Please watch Peck’s video and find out more. I hope you feel the same.

客户策略讨论会

Customer Strategy Workshop

7月1日，我与管理层、健康险、产品和渠道销售团队的同事代表们参加了由市场营销公共事务部举办的安盛天平客户策略讨论会。我们进入客户的世界，热烈讨论了目标客群、产品服务及品牌策略等问题。

在半天的时间里，我们集思广益，思维碰撞，收获良多。在此跟大家分享一些重点方向：

• 健康险市场客户可分为7类客群:

• 安盛在三个市场锁定目标客户:高端市场紧盯一线、新一线城市; 中端市场聚焦新一线，二线城市; 大众市场聚焦城市年轻潜力人群和懵懂被动型;
• 品牌策略：打高就全;
• 从两个层面实现匹配，制定可落地的执行计划, 在高中端市场专业创新，在低端市场跟随市场;
• 启动三个试点项目；
• 下一轮市场研究方向：启动经代商渠道的调研，研究与经代渠道的共赢模式，推动销售达成。

在会议讨论和客户洞察团队研究报告的基础上，团队已经总结出了关键策略并制定了下一步计划。接下来，我们将一起把策略付诸实践，实现 “AXA在健康险中高端市场的突围”。

 

I joined the AXATP Customer Strategy Workshop on July 1st in Shanghai together with the management team as well as health, product, and distribution colleagues. Hosted by Marketing & Communications team, the workshop centered around UMC customer segmentations, AXA core targets and health product, service, channels, and marketing strategies to fulfil customer needs.

A productive and fruitful half-day brainstorm fueled with solid ideas! I would like to share some takeaways from the session with all of you:

• AXA Tianping’s potential customers are categorized into seven segments：

• Three markets that AXA Tianping can target: High-end with wealthy planners in Tier 1 and New Tier 1 cities; Medium market of parents with kids under 10; Mass market with affluent city youth and naïve passives.
• The Brand Strategy is to focus on High-end and medium markets, while also taking care of the mass market
• Two-layer execution plan: differentiated strategies for three markets
• Three pilot projects to kick off soon
• Topic for next market research will be Distribution Channel Study

Following the workshop, a summary report with a next-step list was generated based on the discussions and customer segmentation studies conducted by the customer insight team.  Those customer strategies will be brought to life through team collaboration to further drive the business growth and achieve the objective I’ve underlined at the workshop that “AXA will break through in the high-end and medium health insurance markets”.

鲲鹏万里进展

Soar to Success Updates

 

经过大家的共同耕耘，鲲鹏万里在上半年收获了不少进展。希望通过这一特定栏目跟大家分享四个模块的好消息：

渠道转型：

• 更多总对总项目推进中：包括妙保等经纪公司合作，奔驰合约重新洽谈以及福特中国接洽;
• 传统经代合作多项培训和产品推广活动推进中，包括泛华、大童、明亚和华康;
• 与招商银行、农行、邮储银行等头部银行合作稳步推进中；
• 全新打造安盛职业讲师认证体系；
• 数字化转型方面，截至6月30日，安盛安美注册用户778,007人；微信优化项目第二阶段第一批需求完成开发上线，合并的功能入口，更好地服务客户；

健康加速:

• 截至6月底，我们新推出了多次给付重疾、电销百万医疗、北京“惠她保”, 及类PPP项目“惠e保”等新产品。具有安盛独特优势的旗舰住院及门诊产品“盛世臻选”即将上线；
• 提升健康险运营，包括设立健康险专线客服，持续加快医疗网络布局，截至上半年，总计新签10直付医疗机构，目标在3年内，建立包含80家到100家医院的医疗网络，覆盖一、二线城市;
• 6月23日正式启动China Health Enterprise Program(CHEP) 健康险核心系统项目，推动健康创新；
• 安盛安美健康管理小程序于六一儿童节上线儿童服务专区；
• 新同事已于6月中正式入职AXA EC，开始着手帮助推动新兴客群相关业务（如PPP、项目制特定客群，及特定分销渠道业务等）
• 一系列推动健康业务的市场营销活动如火如荼开展：6月，“中国家庭健康保障论坛”在沪隆重举行，全新品牌大片“安盛自信一家人”正式推出，行业头部自媒体同步宣传、全新广告大片户外广告亮相主要城市，开展自信儿童成长月活动，并设计推出产品物料，助力健康业务发展，赋能机构同事展业；

巩固车险：

• 小吨位货车等非私家车板块模型完成上线，目前已有山东、河北、安徽、江苏、河南、广西、云南七家机构参与试点；
• 面对6月大公司非常激进的半年冲刺策略，我司积极采取稳健的市场策略，在成本相对稳定的基础上，基本稳住了市场份额；
• 非车叠加驾意险继续创新高，电销专属产品健康险的叠加率环比持续提升；
• 车险产品创新包括GAP, UBI稳步进行中；

精简高效：

• 定价和理赔联动，理赔成本优化；
• 监控理赔关键指标数据: 截至2021年6月末，2021年车险理赔减损金额2.08亿；
• 在反欺诈、车物管理和人伤管理上推进成本管控举措

 

We have many good news from the Soar to Success transition program due to our combined efforts in the past six months. I would like to share some of the major exciting updates for the four pillars:

Distribution Transformation

• A lot more HQ partnerships are in process, including brokerage houses such as miaoins, revisiting agreement with Benz and building collaboration with Ford China.
• Multiple activities around training and products are in pipeline with traditional brokers, including Fanhua, Datong, Mingya and Huakang.
• Partnerships with top banks including China Merchants Bank, Agriculture Band of China, and Postal Savings Bank of China are proceeding well.
• APTT (AXA Professional Trainer Training) scheme was launched for branches.
• On Digital Transformation, the one-stop platform Emma by AXA has registered 778,007 users by June 30. WeChat Upgrade Program is running into its second phase to consolidate the service entry for easy access from customer end.

Accelerate Health

• As of June 30, new products including Critical Illness, Million Medical through tele sales, Beijing Malignant Tumor Medical Insurance for Women (HuiTaBao), “Hui E Bao” similar to PPP have been rolled out. Signature IP + OP Medical Insurance and Modular product are making debut soon.   
• Health operation has been improved with dedicated health service line and speeding medical network deployment. 10 direct-pay medical institutions have joined AXA Tianping’s ecosystem, targeting 80-100 in first and second tier cities in three years.  
• China Health Enterprise Program (CHEP) kick started on June 23 to help accelerate digital innovations in health.
• Health Management Platform under Emma by AXA has introduced new service for children since June 1.
• New talent joined AXA EC to drive the business regarding emerging customers, such as PPP.
• A bunch of marketing activities supporting Health in June included the Family Health Protection Forum, new brand promise launch #守护热爱自行前行, the Confident AXA Family serial commercials, billboards and digital ads in major cities, KOL cooperation, Child Growth Month, as well as brand designs for new products to empower health business development and branch colleagues.

Fix the Basics in Motor

• Non-private car models and systems are launched. Pilot branches include Shandong, Hebei, Anhui, Jiangsu, Henan, Guangxi and Yunnan.
• Motor insurance market share keeps stable in face of fierce marketing competition.
• Cross-sale with accident and health insurance is increasing.
• Innovated motor insurance such as GAP and UBI are in progress.

Simplify to Drive Efficiency

• Pricing and Claims are being synergized.
• As of June 30, the 2021 motor claim costs were reduced by 208million RMB.
• Cost control measures put in place – anti-fraud, human injury and motor service management.

风雨同舟 支援河南 共抗烟花

Supporting Henan and Fighting In-Fa

河南暴雨和洪灾牵动着我们的心。作为保险公司，危急时刻，员工安全，重于泰山，守护客户，义不容辞。在郑州遭遇历史最强降雨之时，我们迅速启动了应急预案，第一时间推出各项应急服务举措。

在此向所有援助河南的团队致以我最诚挚的感谢。包括管理层团队、河南分公司、理赔客服、安全部、人力资源部、信息技术、市场营销和公共事务部，以及驰援河南的众多分公司 – 山东、河北、山西、陕西、深圳，以及成都和上海作业中心。此次河南洪灾也得到了安盛集团及安盛亚太的密切关注。

在保护员工方面，总公司公共事务团队第一时间向全国27家分公司和中心发出“共历风雨，支持河南”的关爱提示和救援举措；同时救援小组为滞留职场员工安排留宿和食物供给，并安排24小时值班值，保障分公司员工安全。调配公司车辆提供应急电力，并通知受影响地区员工在家办公，确保员工及家人的人身安全。

危急关头，不忘心系客户。公司共出动查勘、救援车辆131辆，查勘理赔人员29人，客服理赔团队24小时全天候为客户提供现场及远程救援指导，防范水灾衍生事故；并通过持续回访，为受灾地区客户提供全方位的理赔服务支持。救援措施还包括绿色理赔通道、及时预警信息、巨灾数据实时监控、安盛安美健康管理程序图文视频远程义诊以及“万众豫心”公益热线400-650-6208。感谢大家夜以继日的奋战！截至7月27日晚，安盛天平共收到并处理客户报案2027件。

万众一心驰援河南之际，台风“烟花”于7月25日登陆舟山，给浙江、上海等地区带来大范围强降水。未雨绸缪，安盛天平在台风登陆前由总公司管理团队牵头成立应急小组，向客户与员工发布预警通知，迅速启动应急预案和绿色理赔通道，及时安排受影响地区员工居家办公，并持续推送天气与人身安全提示。截至7月27日14时，共收到403笔报案，涵盖车险、延误险和家财险，其中最快车险理赔案件仅用时31分钟，最快家财险赔案用时6.5小时。 更多详情，请参阅： 风雨同舟 携手同行

My thoughts are with those affected by the severe flooding, caused by a period of prolonged heavy rainfalls in Henan Province. As an insurer, we always prioritize employees’ safety, care and act for customers in difficult times. I’m very proud that we set up the emergency taskforce and roll out rescue and relief measures rapidly on the day when its capital Zhengzhou was hit by record floods.

Heartfelt gratitude to all the teams aiding Henan. They include the whole management team, Henan branch, Claims, Security, HR, IT, Marketing & Comms, and our branch colleagues from Shandong, Hebei, Shanxi, Shaanxi, Shenzhen branches as well as two operation centers in Chengdu and Shanghai. The Group and AXA Asia Africa also paid special attention to this climate crisis.

For staff, the Comms team informed 27 branches and call centres about the floods and our immediate protection measures straight away following the heaviest rainfall. Henan branch employees stranded in office were accommodated properly and a 24-hour duty shift was put in place to alert on any emergencies. A corporate car was arranged to provide electricity when power and network failed due to the floods. Work-from-Home plan was also implemented for other affected employees by the HR team.

For customers, we’ve allocated 131 inspection and rescue vehicles and 29 claims professionals from other cities and branches. Swift and systematic measures included fast track, timely alert message, real-time data dashboard, telemedicine through text, photo and video chat on Emma by AXA mini program, and free mental health hotline “All Support Henan”（400-650-6208）. Thanks to all your day-and-nights efforts. As of July 27th, 2027 claims were recorded and handled.

As Henan cleans up the flood damage, typhoon In-Fa made landfall in coastal regions including Shanghai on July 25th with strong winds and heavy rains. Prior to In-Fa’s landing, an emergency taskforce led by the management team has already sent out alert messages to customers and employees, and quickly activated emergency measures and relief efforts including fast track, remote inspection, and work from home. As of 14:00 on July 27th, we received 403 motor insurance, delay insurance and property insurance claims reports. The fastest motor claim was settled in 30 minutes, and the fastest home property insurance claim settled in 6.5 hours.

Read more: Stronger Together

 

理赔故事 Claims Stories

 

安盛企业宣传片

Corporate Video 

 

有了安盛，才是真的没问题！

#一键求援自信前行 

#知你致远KnowYouCan

安盛意外险，萌娃萌宠捣蛋，也能安心应对

#周全守护自信前行

 #知你致远KnowYouCan

 

安盛健康险，为不同需求量身定制

#守护健康自信前行

#知你致远KnowYouCan