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与“安盛自信一家人” 边走边聊 Spot “The Confident AXA Family” Around, Walk and Talk

与“安盛自信一家人”边走边聊

Spot “The Confident AXA Family” Around, Walk and Talk

 

从6月28日起,“安盛自信一家人”系列广告片在全国各大城市陆续上线,并在包括上海虹桥国际机场大屏、楼宇电梯、地铁站点、公交候车亭、和电影院线等多重媒介终端亮相。作为“守护热爱,自信前行”安盛全新品牌主张传播活动的一部分,通过演绎健康保障给家庭带来勇敢自信,为前线同仁展业助力赋能,为“鲲鹏万里”战略转型目标的达成贡献力量。

“如果你想造一艘船,先不要雇人收集木头,也不要给人分配任务,而是激发他们对海洋的渴望。”——正如《小王子》作者埃克苏佩里所说,希望“安盛自信一家人”系列广告能够唤起中国家庭对健康保障的重视,通过保障收获自信,从容地迎接未知挑战。

在此我也号召全国各地的安盛小伙伴们,用手机拍摄你们与这一家“自信家庭”的合影,这同样是全球边走边聊(Walk & Talk)活动的一部分。我已经收到了一些同事的视频作品,期待更多伙伴加入到边走边聊的行列中来,与“安盛自信一家人”同框,讲述自信带来的幸福能量。

The Confident AXA Family commercials have been rolled out in major cities since June 28, and have been displayed on Shanghai Hongqiao International Airport’s screen, building elevators, subway stations, bus shelters, Movie Theater and other media terminals, aiming to raise people’s awareness in AXA’s brand proposition of confidence and support frontline business development so as to help drive the Soar to Success program. 

“If you want to build a ship, don’t drum up the men to gather wood, divide the work or give orders. Instead, teach them to yearn for the vast and endless sea”, said Antoine de Saint-Exupery, the author of Little Prince. The Confident AXA Family commercials are expected to encourage Chinese families to address the importance of the need for health protection to cope with any unexpected challenges with confidence.

I therefore encourage all of you to share your feelings and stories after viewing our commercials. I’ve seen so many of you responded actively to “Walk & Talk”, the global campaign that was jointly kick started by Asia CEO Gordon Watson and Group Chief Human Resources Officer Karima Silvent, and I wish to see more of you joining in, in the hope that you are empowered with endless energy with whoever that accompany you in your journey.

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媒体采访 Recent Media Interviews

媒体采访

Recent Media Interviews

在6月22日的中国家庭健康保障论坛当天,我受到了时尚生活类杂志《世界时装之苑》编辑组的邀请,与自由式滑雪空中技巧世界冠军李妮娜一起,探讨了个人和家庭自信的话题,以及自信女性的故事。采访文章已经出刊,与大家一起分享:

I was invited by lifestyle magazine ELLE for an interview with free-style ski world champion Nina Li at the China Family Health Protection Forum on June 22. We discussed individual and family confidence with the editorial team, sharing our experiences in being a confident woman as well. Please find more details in below print version.

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创新再获嘉奖 Health Insurance Company Award and Innovation Award

创新再获嘉奖

Health Insurance Company Award and Innovation Award

在“鲲鹏万里”计划的推进过程中,创新是我们经常提及的字眼,从客户洞察到产品研发,从平台架构到渠道探索,创新的身影无处不在,其重要性可见一斑。这个月,我们在创新和健康方面赢得了两项业界嘉奖:第十届中国金融峰会颁发的“最具创新性公司奖”和第三届亚太保险技术国际峰会颁发的“保险行业杰出健康企业奖”。

这在一定程度上肯定了大家在战略转型中的付出的努力,也让我更有信心推动公司成功实施战略转型,为我们的客户提供更具竞争力的保障解决方案。成绩和进步离不开每一位“安盛代言人”的努力,请和我一起为自己鼓掌和自豪,并继续寻求突破进取。

I am very proud that our company got recognized by the industry with two high profile awards: “Most Innovative Company Award” via the 10th China Finance Summit and “Outstanding Health Enterprise” through the 3rd Asian-Pacific Insurtech International Summit.

This has perfectly showed that our hard work and efforts throughout this transformation journey to pivot our company from a mono-liner to a multi-liner with a focus on health have paid off. Now I am more than confident that together, we are sure to be soaring to success!

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中国影响力投资国际论坛晚宴 Attending International Forum for China Impact Investing Gala Dinner

中国影响力投资国际论坛晚宴

Attending International Forum for China Impact Investing Gala Dinner

7月16日,陆家嘴星光璀璨,应中国金融普惠研究院(CAFI)院长贝多广先生的邀请,我很荣幸代表安盛天平出席了中国影响力投资国际论坛(IFCII)的晚宴,席间聆听了诺贝尔和平奖得主穆罕默德·尤努斯(Muhammad Yunus)的分享,也与工行前董事长姜建清先生等在内的业界嘉宾交流了对影响力投资的见解。正如安盛品牌使命“守护生命之本,践行人类进步”所言,金融机构对推动全球可持续发展责无旁贷。

在下午的论坛上,我们集团董事会主席德尼 杜威先生远程分享了他的真知灼见,“在安盛看来,投资不仅是一桩生意,更是一种责任。早在 2015 年,安盛就率先成为撤出煤炭领域的投资者之一,并将投资方向侧重于气候变化、生物多样性、金融普惠、医疗保健和优质教育等多个关系到全球可持续发展,人类福祉的领域。安盛的投资在全球范围内产生了深远影响,累计为近 300 万个家庭提供了清洁能源,为 1 亿人提供了普惠金融产品,兴建了 57 个医疗设施,惠及 400 万学生,减排二氧化碳 6400 万吨,节约用水 42200 吨,已经成为实现联合国可持续发展目标的重要举措之一。”

在全球、在中国,安盛初心不改,致敬未来。

On July the 16th, invited by Chairman of the Chinese Academy of Financial Inclusion (CAFI), Duoguang BEI, I attended the gala dinner of International Forum for China Impact Investing (IFCII), which was a new landmark summit on the topic. Our Group Board Chairman, Denis DUVERNE, shared his insights on Impact Measurement and Management via a virtual panel in the afternoon.

I strongly believe, as our brand purpose “Act for Human Progress by protecting what Matters” illustrated, that insurers should take up societal responsibilities and spare no effort to help the communities by making financial products and services more affordable and accessible. Here in China, we aim to continue our trials and efforts in unleashing the capital for good, to provide a mechanism that helps mitigate personal and enterprise-related risks so as to contribute to improve livelihoods and sustained development.

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出席沪上金融业高端会谈 SIFAC Annual Meeting

出席沪上金融业高端会谈

SIFAC Annual Meeting

7月15日,我受邀参加了2021上海国际金融中心专家咨询委员会议召开,出席嘉宾有中国人民银行前行长周小川上海市长龚正等政府代表。安盛集团董事长德尼·杜威先生以委员身份发表了在线演讲。这是继6月份的陆家嘴论坛之后,安盛集团再次作为全球保险行业的代表在中国金融业顶级峰会中发表观点。

尤其令我自豪的是,安盛是十家世界级机构中唯一受邀的保险公司。正如杜威董事长所说,“安盛能够通过很多重大举措,包括绿色投资、健康险领域的惠民项目等等,为上海成为领先的气候融资中心添砖加瓦。” 能够亲身见证并积极参与上海建设国际金融中心,是我们的荣幸,也是我们的责任。

I was very honored to attend the Shanghai International Financial Advisory Council (SIFAC) meeting on July the 15th.Our board chairman, Denis Duverne, was also invited to give a virtual speech as a member of SIFAC. The meeting was also joined by Xiaochuan Zhou, the former Governor of the People’s Bank of China and Zheng Gong, the Mayor of Shanghai.

I was very proud that AXA is the only insurance company invited among the ten world-class institutions. I believe, as Mr. Duverne said, AXA will help contribute in Shanghai’s becoming a leading center for climate finance, with many of our great initiatives, including green investments, and health insurance schemes built as public-private partnerships.

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参加法国国庆日活动 Attending Bastille Day celebration

参加法国国庆日活动

Attending Bastille Day celebration

 

在法国驻上海总领事Benoit Guidee先生的盛情邀请下,我非常荣幸地出席了7月14日在总领事官邸举行的法国国庆日活动。对于中法文化爱好者来说,这是一个无比美妙的夜晚。高朋满座、嘉宾云集,畅谈中法友谊和文化交流之际,大家对美好繁荣的未来充满了希望。

在同一天,20位安盛同仁及经销商伙伴应邀出席了在北京法国大使馆举行的法国国庆日活动,进一步加强了双方的合作关系。我相信,交流是增进了解和巩固关系的不二法门,在两国有识之士的共同努力下,我们可以优势互补,共同面对挑战,实现双赢。

I was very delighted to have celebrated the French National Holiday on July 14 thanks to Mr. Benoit Guidee, French consulate general in Shanghai’s invitation.

It was a wonderful night for lovers’ of French and Chinese culture, for a spectacular evening of celebration at the consulate general’s residence, with amazing exchange on the Sino-French friendship and the prosperous future we will have.

At this occasion, AXA was also invited to attend the festival at French Embassy, joined by 20 colleagues and distributors in Beijing to further maintain and strengthen the relationship. I believe that by working together with our friends in France, we can complement each other with our own advantages, so as to seek a win-win situation in face of challenges.

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走近人力资源团队 Spotlight on Human Resources Team

走近人力资源团队

Spotlight on Human Resources Team

 

从对话安盛亚洲人力资源总监颜碧瑶的视频中,大家应该对安盛在亚洲的人力资源策略或多或少有所了解。在中国,我们如何本地化人力资源策略并付诸实践呢?在这个月的团队视频中,我邀请到了安盛天平的人力资源团队,向大家介绍自己的同时,也阐释了如何通过引领安盛天平的人才引进和提升员工体验,从而助力业务转型。

在以往的认知里,我们或许认为人力资源就是做招聘、福利、持之以恒的员工教育等等。其实,他们还负责企业文化建设,包括招聘什么样的人才,工资几何,制定员工福利,以及优化工作架构。这些因素很大程度决定了我们是否享受现在的工作。也希望大家在工作中都是满意、开心的!

We’ve got a clearer idea of AXA’s HR strategy across Asia from Peck’s video. In China, how we make our own localized version and execute those strategies? This month team vlog, I’ve invited the HR team to introduce themselves and their insights in driving AXA Tianping’s talent recruitment and employee experiences amid the business transformation.

You may think that HR professionals do all the hiring, benefits, continuing education, etc. However, they are also responsible for creating the culture, who we choose to hire, how we compensate people, what benefits we offer, and how work is structured, all of it factors into whether or not we enjoy where we work. And hope we all enjoy our work here!

 

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北京京惠保“菁英学子奖学金”捐助仪式 Beijing Jinghuibao Donation Ceremony

北京京惠保“菁英学子奖学金”捐助仪式

Beijing Jinghuibao Donation Ceremony

 

自去年我们推出惠民保产品北京京惠保以来已过去了近十个月。今年五月,我们继续携手北京人寿,在北京京惠保基础上上线了“惠她保”女性特定恶性肿瘤医疗保险。这是提高女性应对特定疾病风险能力的创新尝试。截至7月22日,惠她保购买用户近10万人,远远超出3万的目标,可喜可贺!

7月9日,北京京惠保“菁英学子奖学金”助捐仪式在京成功举办。安盛亚洲市场首席战略兼客户官、安盛天平董事长崔东埈DongjunChoi(DJ),北京人寿党委书记、董事长郭光磊,北京青少年基金会秘书长钱蓉晖,以及来自清华大学、北京大学等知名高等院校的受捐学生代表,出席了此次助捐仪式。其他安盛天平代表也包括区域总经理王辉、健康险渠道推动总监王子龙、北京分公司临时负责人张小欢。

捐赠仪式上,DJ代表捐助方发表感言。他首先向受助学生代表送上祝福,预祝他们学业顺利。接着,他表示,安盛非常荣幸与北京人寿等业界优秀伙伴携手,为首都市民提供“北京京惠保”等优质健康保障。秉承“守护生命之本,践行人类进步”的品牌使命,安盛积极支持建设多层次医疗保障体系,助力健康中国2030规划。

2020 年10月,“北京京惠保”项目启动之际,安盛天平、北京人寿、医渡云和医加壹等共同向北京青少年发展基金会捐款100万元,成立了“菁英学子奖励基金”,为莘莘学子实现梦想保驾护航。

It has been almost ten months since we launched the Beijing Jinghuibao Public Private Project Inclusive Health Insurance last October. This May, we joined hands again with Beijing Life and rolled out the Malignant Tumor Medical Insurance for Women (HuiTaBao). An innovative move to protect the women in Beijing with affordable medical support. As of the close day on July 22, nearly 100,000 people registered and purchased this product, far exceeding the 30,000 targets.

Meanwhile, the Beijing Jinghuibao Scholarship Donation Ceremony was held at Beijing Life Conference Hall on July 9th. AXA Asia Chief Strategy & Customer Officer, AXA Tianping Chairman DJ Choi attended the ceremony joined by Beijing Life Chairman Guanglei Guo, Beijing Youth Development Foundation Secretary of General Ronghui Qian, as well as forty outstanding students from prestigious universities in Beijing including Tsinghua University and Peking University.

DJ sent his congratulations to the commended students and expressed his gratitude of being part of the Beijing Jinghuibao project team. He said that AXA is very honored to partner with the industry’s leading players to strive for a comprehensive and multi-level medical system in China in accordance with the government strategic goal of ‘Healthy China 2030’.

Back to last October when Beijing Jinghuibao was launched, AXA worked with Beijing Life and Yidu Cloud and donated one million yuan to the Beijing Youth Development Foundation to assist young people and more communities in need.

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对话安盛亚非:人力资源总监 颜碧瑶 Dialogue with AXA Asia Africa: Peck Yeow GAN, HR Director

对话安盛亚非:人力资源总监 颜碧瑶

Dialogue with AXA Asia Africa:

Peck Yeow GAN, HR Director

 

本月我邀请到了安盛亚洲的人力资源总监颜碧瑶女士分享安盛在亚洲的人力资源策略,以及她的个人故事。碧瑶来自新加坡,她的中文名字非常优美。她可以讲普通话,所以她应该是安盛亚非同事中第一位用中文录制视频的人。

视频中,碧瑶也向我们的同事分享了把工作做对、做好的心得。我非常地有共鸣。大家可以点击视频观看详细内容。希望你们喜欢,有所感悟。

This month I have invited Peck Yeow Gan, the HR Director of AXA Asia to talk about the HR strategy and her personal experiences. Peck comes from Singapore and has a very beautiful Chinese name. She can speak Mandarin and she is the first one from the AXA Asian Africa office doing this video in Chinese.

She also sent her special words to AXA Tianping colleagues about how we can do our work right and well. It also resonates with me. Please watch Peck’s video and find out more. I hope you feel the same.

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客户策略讨论会 Customer Strategy Workshop

客户策略讨论会

Customer Strategy Workshop

7月1日,我与管理层、健康险、产品和渠道销售团队的同事代表们参加了由市场营销公共事务部举办的安盛天平客户策略讨论会。我们进入客户的世界,热烈讨论了目标客群、产品服务及品牌策略等问题。

在半天的时间里,我们集思广益,思维碰撞,收获良多。在此跟大家分享一些重点方向:

  • 健康险市场客户可分为7类客群:
  • 安盛在三个市场锁定目标客户:高端市场紧盯一线、新一线城市; 中端市场聚焦新一线,二线城市; 大众市场聚焦城市年轻潜力人群和懵懂被动型;
  • 品牌策略:打高就全;
  • 从两个层面实现匹配,制定可落地的执行计划, 在高中端市场专业创新,在低端市场跟随市场;
  • 启动三个试点项目;
  • 下一轮市场研究方向:启动经代商渠道的调研,研究与经代渠道的共赢模式,推动销售达成。

在会议讨论和客户洞察团队研究报告的基础上,团队已经总结出了关键策略并制定了下一步计划。接下来,我们将一起把策略付诸实践,实现 “AXA在健康险中高端市场的突围”。

 

I joined the AXATP Customer Strategy Workshop on July 1st in Shanghai together with the management team as well as health, product, and distribution colleagues. Hosted by Marketing & Communications team, the workshop centered around UMC customer segmentations, AXA core targets and health product, service, channels, and marketing strategies to fulfil customer needs.

A productive and fruitful half-day brainstorm fueled with solid ideas! I would like to share some takeaways from the session with all of you:

  • AXA Tianping’s potential customers are categorized into seven segments:
  • Three markets that AXA Tianping can target: High-end with wealthy planners in Tier 1 and New Tier 1 cities; Medium market of parents with kids under 10; Mass market with affluent city youth and naïve passives.
  • The Brand Strategy is to focus on High-end and medium markets, while also taking care of the mass market
  • Two-layer execution plan: differentiated strategies for three markets
  • Three pilot projects to kick off soon
  • Topic for next market research will be Distribution Channel Study

Following the workshop, a summary report with a next-step list was generated based on the discussions and customer segmentation studies conducted by the customer insight team.  Those customer strategies will be brought to life through team collaboration to further drive the business growth and achieve the objective I’ve underlined at the workshop that “AXA will break through in the high-end and medium health insurance markets”.