We have gained the “Employer of the Year 2021” Award by Zhaopin.com, a leading recruitment platform in China. Our efforts in building the employer reputation, corporate culture, organizational management, career development, compensation & benefits, are being recognized by our employees. Winning the accolade also reflects our achievement in employer branding, and wouldn’t be possible without all AXA people living by the company values.
The first AXA Asia & Africa virtual Townhall was successfully held on February 28. More than 20000 colleagues across Asia, the Middle East, and Africa gathered together for this Special Townhall. The event provided a unique opportunity for Gordon and other leaders to showcase the strength of our region as we come together virtually for the very first time.
In the opening speech, Gordon Watson, CEO of AXA Asia & Africa, reviewed the business results and highlights in 2021. In Asia, annual Premium Equivalent and New Business Value both recorded strong increases of 32% and 20% to €1.7 billion and €1.1 billion respectively. Gross revenues were up a solid 8% year-on-year to €11.3 billion due to growth of new business in the region, driven by our focus on customer needs. Our African entities also achieved very strong growth across all business lines including the expansion of our integrated health offer, OneHealth by AXA.
Next, Sally WAN, CEO of the Greater China introduced the business development in Chinese mainland, Hong Kong, and Macau. As the second largest insurance market of the world with 1.4 billion population, AXA has a clear development strategy and constant ambition. Through six core strategies, she described the future development direction of AXA GC – Maximize AXA Market Share, Deliver Exceptional Customer Experience, Diversify and Grow Revenues, Execute a company-wide Digital & Data Strategy, Maintain strong Financial Discipline, Accelerate Transformation. Those include plenty of thrilling projects such as GBA collaboration, product development and reinsurance resource sharing, EMMA By AXA and New Energy Vehicle, making 2022 a year of momentum and prosperity.
In the Q&A session, the question from AXATP about the AXA Asian & Africa sustainability strategy was the first to be picked and answered by Gordon. Gordon explained the four core strategies in Responsible savings, social strategy, biodiversity, sustainable business model, which gave a clear direction for our ESG initiatives soon to take place this year.
安盛集团于2022年2月24日发布了2021年度业绩，在疫情持续影响下，集团整体表现依然强劲。安盛集团CEO Thomas Buberl表示，“2021年安盛业绩在各个方面均表现卓越，得益于集团近几年开展的重大改革和简化战略。在正确的策略引导下，全体安盛人、经纪伙伴、合作伙伴并肩而行，赢得客户一如既往的信任，我为我们在疫情之下取得这样的成绩感到自豪。”
（供中国大陆区以外同事观看,For AXA colleagues outside mainland China)
AXA Group has released Full Year 2021 Earnings on February 24th.Though the effects of the pandemic are still ongoing, we were able to deliver excellent full-year results for 2021. As AXA Group CEO Thomas Buberl said, “AXA delivered an excellent performance in 2021 on all fronts. We have significantly transformed and simplified the Group in recent years and this strategy is producing strong results, with revenues and earnings increasing across all lines of business.”
“I’m proud of the Group’s performance in 2021 and through the Covid-19 crisis, reflecting the relevance of our strategy, the strong engagement of our people, agents and partners and the continued trust of our clients.”
Please take a close look at the results in below poster:
On February 16th, under the support of Labor Union, the Jinqiao Headquarter office held the Year of Tiger Chinese New Year celebration event to kick off the lunar new year.
The event committee set up by the Claims team and Operation team arranged an indoor marketplace, riddle guessing session and interactive games. The celebration was ended with the colleagues singing the Beijing 2022 Winter Olympic theme song “Together For A Shared Future” and everyone posting their new year wishes on wishing wall.
Recently I was very honored to be invited by the International Financial News under the People’s Daily to share insights on the 20th Anniversary of China’s accession to the World Trade Organization and bancassurance’s development over the years.
With nearly thirty years’ experience in the bancassurance industry, I was very lucky to witness significant milestones of the Chinese economy as the country continues to promote high-level opening-up over the years. AXA as one of the most vital players in the second largest insurance market, will continue to seize the opportunities in the opening-up and stand fast on our long-term investment and unwavering commitment.
The first AXA Asian & African townhall, joined by AXAers across two continents who celebrated AXA’s “Customers First” and “Business Growth” was successfully held.
Meanwhile, here in China, we have embraced a prosperous Spring, ushering in a quite optimistic Rosy Start: Our business and premium are growing far beyond our expectation, and our distributions and branches have set high bars of following compliance requirements with active business expansion. What a benign competition, generated thanks to our accumulated expertise, continuing team building, ever-growing distribution cooperation and strong backend support across HQ and branches.
Entering AXA Tianping 3.0 Era, we anticipate brand-new breakthrough and milestones. In this month’s issue, our commercial team is to share its 2022 strategy with us, focusing on resources integration, taskforce relocation to win new market based on the 2021 business review.
Going in Spring for the mild, warm sunshine and welcoming the upcoming Arbor Day and World Forest Day, we are soon to activate the company’s ESG integration, referring to the implementation of Environmental factors, Social factors andGovernance when measuring the sustainability and ethical impact of a business and a company. This has been reflected through our brand purpose, our business operation as well as company activities already: we have organized employee volunteering acts, called for the society to join our philanthropic efforts, encourage sustainable development and optimize and strengthen our governance and compliance. We are confident to embark on the journey of green operation and sustainable development in response to Group’s sustainability strategy and ESG roadmap.
I look forward to working with all of you, my dear colleague, nurturing opportunities in challenges, and opening new games in changing situations.
The first AXA Asian & African townhall, joined by AXAers across two continents who celebrated AXA’s “Customers First” and “Business Growth” was successfully held.
Meanwhile, here in China, we have embraced a prosperous Spring, ushering in a quite optimistic Rosy Start: Our business and premium are growing far beyond our expectation, and our distributions and branches have set high bars of following compliance requirements with active business expansion. What a benign competition, generated thanks to our accumulated expertise, continuing team building, ever-growing distribution cooperation and strong backend support across HQ and branches.
Entering AXA Tianping 3.0 Era, we anticipate brand-new breakthrough and milestones. In this month’s issue, our commercial team is to share its 2022 strategy with us, focusing on resources integration, taskforce relocation to win new market based on the 2021 business review.
Going in Spring for the mild, warm sunshine and welcoming the upcoming Arbor Day and World Forest Day, we are soon to activate the company’s ESG integration, referring to the implementation of Environmental factors, Social factors andGovernance when measuring the sustainability and ethical impact of a business and a company. This has been reflected through our brand purpose, our business operation as well as company activities already: we have organized employee volunteering acts, called for the society to join our philanthropic efforts, encourage sustainable development and optimize and strengthen our governance and compliance. We are confident to embark on the journey of green operation and sustainable development in response to Group’s sustainability strategy and ESG roadmap.
I look forward to working with all of you, my dear colleague, nurturing opportunities in challenges, and opening new games in changing situations.
Led by the Sales and Distribution Hub, the AXA Tianping honor system for sales colleagues has been officially established in the form of AXA Talent Club. This will further help us to achieve the ONE AXA – Transformation objective.
The AXA Talent Club sets seven star-levels for all branch sales with corresponding honors and rewards. Furthermore, the club will provide special offers to the top four sales each quarter, as well as annual summit exposure and exclusive honors.
As we usher in AXA Tianping 3.0 Era centering “Diversified products, Quality driven, Sustainable growth”, all business lines have obtained strong growth momentum. In this month newsletter, the Chief Commercial Officer Shaw Zeng will introduce the commercial business updates, 2022 goals, the team’s competitive edge, partnerships and collaboration with branches.
Robust Growth
In 2021, the commercial business recorded profitable growth with an YOY 41.2% increase in GWP, far exceeding the market average. Branches’ commercial business has made a historic breakthrough in GWP and large-scale projects, with healthy interaction with each other. Branches are on the right track to build their own commercial teams of sales, operations and claims, as well as operation mechanisms.
2021 Highlight
Five years after the Tianjin Port explosion, the team has taken immediate measures, followed closely with clients who suffered significant losses during the incident and negotiated with multi-parties despite various setbacks across geographies. And finally in 2021, we successfully pursued the Tianjin Port explosion Insurance recoveries and gaining the most subrogation fees ever for AXA Tianping – 113 million yuan.
Higher Goals
In 2022, the team will continue to strive for profitable growth, with a focus on developing key clients and strategic distribution partners and strengthening branch capabilities. In the meanwhile, opportunities to deepen the cooperation with GI Hub and AXA XL will be further explored.
For branches, our strategy is to tailor make solutions to cater to local clients’ diversified needs. For example, in Shanghai we will focus on foreign companies, while Chinese high-tech enterprises in Shenzhen.
Market Opportunities
We saw a rapid growth and great potential of the insurance market despite the pandemic. The prospect is much broader when it comes to third tier and fourth-tier cities in China, where AXA outruns other foreign peers with the nationwide branch network.
In the meantime, the country’s outward direct investment (ODI) activities and One Belt One Road initiative also provide plenty of opportunities for us to develop the RF business and cross sale.
AXA Advantage
We are proud to have built a comprehensive infrastructure and a professional team to lay a solid foundation. Working with all branches, we can provide top-notch services to local clients.
As a world leading insurer, the team is serving over 5600 corporate clients, having established a firm and long-term relationship across the market. Anchored in China, we look forward to bringing more relevant world-class solutions to more local clients.
We have kicked off the Rosy Start program in the end of 2021 and now halfway through it with the concerted efforts from branch and center colleagues. As of February 17, the target achievement rate reached average 61.1.% for all lines. Congratulations to the branches and centers on top of the list! We look forward to higher performance and success rates for the first quarter.
Branches and centers with higher achievement rates will be entitled the Premium Travel Reward in Macau.
As LFC’s official partner, AXA will run the LFC Football Training Camp in the summer in Beijing with LFC, to provide certified courses for young players in China to be coached “The Liverpool Way” this summer in Beijing. Branches and centers with higher achievement rates in the Rosy Start program will be offered free quotas to the camp.
