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以专业保险之力 赋能艺术发展 Leveraging Professional Insurance Expertise to Empower the Advancement of Art

以专业保险之力 赋能艺术发展
Leveraging Professional Insurance Expertise to Empower the Advancement of Art

近期,第七届上海国际艺术品交易周在西岸国际会展中心拉开帷幕。本届艺术品交易周以“全球艺场艺术上海·艺享生活”为主题,超120场艺术活动、逾万件艺术佳作在这里相聚,加速推动上海千亿级艺术品产业规模的形成。

11月14日,第七届上海国际艺术品交易周的重要活动——第十届上海对话高峰论坛在沪举办。本届论坛聚焦文物艺术品领域的创新发展,全面回顾上海依平制度型开放、服务国家文化战略所取得的丰硕成果。活动由中共上海市委宣传部、上海市文化和旅游局(上海市文物局)、中国(上海)自由贸易试验区管理委员会保税区管理局等部门指导,安盛天平财产保险有限公司成为本次活动赞助商之一。作为一家拥有艺术品保险服务的企业,一直以来安盛天平对于中国文化艺术市场的发展鼎力支持。

本届“上海对话”设立两大主题论坛:与会嘉宾围绕亚太格局下艺术品交易中心的效能突破与创新路径”、“全球财富韧性配置中的艺术品价值重塑与战略实践”等议题,就如何深化艺术品制度型开放、提升交易便利化水平等前沿话题进行了深入研讨。

其中,安盛艺术品保险中国区总监施珺参与分论坛“全球财富韧性配置中的艺术品价值重塑与战略实践”,与来自中国拍卖行业协会、复旦大学国际金融学院、嘉德投资控股有限公司、华艺国际等企业/机构的嘉宾、专家们展开圆桌对话,并发表专业洞察:

”艺术品保险在欧美国家已是一个成熟的险种,安盛自上世纪收购北极星保险以来——全球第一家经营艺术品保险的公司——是目前全球领先的专营艺术品保险的公司之一。在境外,艺术品险种的整个结构分布大约60%是由私人企业收藏构成的,其他才是展览运输保险、商业性艺术品保险等等。国内的艺术品保险需求最初是由国内外的文化交流展览而产生的,并且大约在2011年,我们国家的文化部与保监会联合启动保险支持文化产业试点工作,这其中也包含了艺术品保险。在这样的环境之下,安盛天平应需而生,进入到了艺术品保险领域。

我们的优势在于可以基于用户需求开展定制化的艺术品保险服务,除了国际交流展、国内展览、巡展等等,我们也为藏家、拍卖行、画廊等经销商提供艺术品一切险的保障,覆盖自然灾害和意外事故等多种潜在的风险,保险条款全球通用。在这些细分领域安盛天平都可以提供专业服务。“

据悉,“上海对话”自2015年诞生以来已走过十年,作为服务上海国际艺术品交易中心建设、浦东引领区与自贸区文化开放战略的核心平台,它用十年时间见证了上海文化领域的创新和文化品牌的成长,也印证了“打造亚太地区新兴的国际艺术品交易中心”的初心。

Recently, the 7th Shanghai International Artwork Trade Week commenced at the West Bund International Exhibition Center. Under the theme “Global Art Stage, Artistic Shanghai, Art-Enriched Life,” this year’s Artwork Trade Week brought together over 120 art events and more than ten thousand exceptional art pieces, accelerating the formation of Shanghai’s hundred-billion-level artwork industry.

On November 14th, a key event of the 7th Shanghai International Artwork Trade Week—the 10th Shanghai Dialogue Summit—was held in Shanghai. The forum focused on innovative development within the cultural relics and artwork sector, comprehensively reviewing the fruitful achievements Shanghai has made in leveraging institutional openness and serving the national cultural strategy. The event was guided by departments including the Shanghai Municipal Committee of the Communist Party of China Publicity Department, the Shanghai Municipal Culture and Tourism Administration (Shanghai Municipal Cultural Heritage Bureau), and the Administrative Committee of the China (Shanghai) Pilot Free Trade Zone Bonded Area Administration. AXA Tianping Property & Casualty Insurance Co., Ltd. served as one of the event sponsors. As a company offering art insurance services, AXA Tianping has consistently provided strong support for the development of China’s cultural and art market.

This year’s “Shanghai Dialogue” featured two main thematic forums. Guests engaged in in-depth discussions on cutting-edge topics such as how to deepen institutional openness in the artwork sector and enhance the convenience of transactions, centering on issues including “Efficiency Breakthroughs and Innovative Pathways for Art Trading Centers under the Asia-Pacific Landscape” and “Value Reshaping and Strategic Practice of Artworks in Global Wealth Resilience Allocation.”

Among the participants, Jun Shi, China Director of AXA Art Insurance, joined the sub-forum “Value Reshaping and Strategic Practice of Artworks in Global Wealth Resilience Allocation.” She participated in a roundtable dialogue with guests and experts from organizations such as the China Association of Auctioneers, the International Finance Institute of Fudan University, Guardian Investment Holdings Co., Ltd., and Huayi International, sharing her professional insights:

“Art insurance is already a mature insurance category in Europe and the United States. Since acquiring Polaroid Insurance last century—the world’s first company to operate art insurance—AXA has become one of the world’s leading specialized art insurance providers. Internationally, the structure of art insurance is composed of approximately 60% private collector coverage, with the remainder comprising exhibition and transportation insurance, commercial art insurance, and so on. The demand for art insurance in China initially emerged from domestic and international cultural exchange exhibitions. Around 2011, China’s Ministry of Culture and the former China Insurance Regulatory Commission jointly launched an insurance pilot program to support the cultural industry, which also included art insurance. In this context, AXA Tianping emerged to meet the demand and entered the field of art insurance.

Our strength lies in our ability to provide customized art insurance services based on user needs. In addition to coverage for international exchange exhibitions, domestic exhibitions, and touring exhibitions, we also offer all-risk insurance for collectors, auction houses, galleries, and other dealers, covering various potential risks such as natural disasters and accidental damage. Our insurance terms are globally applicable. AXA Tianping can provide professional services across all these niche areas.”

It is reported that since its inception in 2015, “Shanghai Dialogue” has spanned ten years. As a core platform serving the construction of the Shanghai International Artwork Trading Center and the cultural opening-up strategies of the Pudong Leading Area and the Free Trade Zone, it has witnessed a decade of innovation and the growth of cultural brands in Shanghai’s cultural sector, reaffirming its original aspiration to “build an emerging international artwork trading center in the Asia-Pacific region.”

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CEO Newsletter ISSUE 56–PC

亲爱的安盛天平同事,

国家“十五五”规划开启新发展阶段,保险业在服务现代化产业体系建设、支持高水平对外开放中的使命重大。安盛天平把握改革开放的窗口机遇,充分发挥链接安盛集团全球网络资源的枢纽作用,以“全球能力+本地智慧”的创新模式,为中国企业全球化提供全链条、一体化的风险保障,助力国家构建更高水平开放型经济。

安盛天平深度融入国家经济和社会发展的坚实步伐,以及长期秉持的稳健经营理念,是我们赢得政府肯定与市场信赖的坚实基础。在国家金融监督管理局2025年第二季度风险综合评级中公司获得AA级评价,全面风险管理体系日益成熟。与此同时,国际权威评级机构标普全球评级(S&P Global Ratings)将安盛天平的财务实力评级和长期发行人信用评级上调至“A”级,评级展望为“稳定”;穆迪评级(Moody’s Ratings)首次授予安盛天平A2保险财务实力评级,展望为“稳定”。双重权威的认可源于安盛天平秉持的长期主义和稳健经营理念,包括高度审慎的投资策略、极低的资产风险水平、全面的集团风险管理框架以及广泛的再保险安排。

四季度是收官之战,更是开局之基。安盛天平将紧紧围绕“调结构、稳利润、促增长”三大目标,以“星火项目”为抓手,在新能源、数字化等关键领域持续突破;以渠道建设为重点,优化业务结构;以风险管控为基石,守住经营底线。各机构、各部门要紧盯目标、聚力攻坚,以专业能力和务实作风,全力以赴冲刺全年目标任务。

Dear Colleagues,

China’s 15th Five-Year Plan heralds a new stage of development, underscoring the significant role of the insurance industry in serving the modernization of the industrial system and supporting high-standard opening up. AXA Tianping is seizing the window of opportunity presented by reform and opening up, fully leveraging our role as a hub connecting to the global network resources of the AXA Group. By adopting the innovative approach of “Global sophistication + Local insight,” we provide comprehensive, integrated risk protection for Chinese companies expanding overseas, contributing to the development of a more open economy at an elevated level.

AXA Tianping’s deep integration into the solid progress of China’s economic and social development, coupled with our long-standing commitment to prudent management, forms a solid foundation for earning government recognition and market trust. In the Q2 2025 Risk Comprehensive Rating by the National Financial Regulatory Administration, the company received an AA rating, reflecting the increasing maturity of our comprehensive risk management system. Simultaneously, S&P Global Ratings upgraded AXA Tianping’s Financial Strength Rating and Long-term Issuer Credit Rating to ‘A’ with a Stable outlook. Moody’s Ratings assigned AXA Tianping an A2 Insurance Financial Strength Rating for the first time, also with a Stable outlook. This dual recognition from authoritative institutions stems from AXA Tianping’s adherence to long-termism and a prudent management philosophy, including a highly cautious investment strategy, a very low level of asset risk, a comprehensive Group risk management framework, and extensive reinsurance arrangements.

The fourth quarter is not just the final sprint to conclude the year but also the foundation for a new beginning. AXA Tianping will focus intently on the three key objectives of “Optimizing Structure, Securing Profitability, and Driving Growth.” We will leverage the “Xinghuo Project” as a key driver to make continuous breakthroughs in critical areas like new energy and digitalization. Prioritizing distribution development, we will optimize our business structure. With risk management as our cornerstone, we will uphold our operational bottom line. All departments and business units must keep a sharp focus on our goals, pool efforts for breakthroughs, and strive with full commitment—leveraging professional expertise and a pragmatic approach—to achieve our annual targets.



安盛天平首席执行官 左伟豪
CEO of AXA Tianping Kevin Chor

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《每日经济新闻》专访安盛天平CEO左伟豪:企业出海面临双重风险升级,风险管理应纳入战略核心 An Exclusive with Kevin CHOR, CEO of AXA Tianping: With Dual Challenges for Enterprises Going Global, Risk Management Needs to be Integrated as a Strategic Core

《每日经济新闻》专访安盛天平CEO左伟豪:企业出海面临双重风险升级,风险管理应纳入战略核心
An Exclusive with Kevin CHOR, CEO of AXA Tianping: With Dual Challenges for Enterprises Going Global, Risk Management Needs to be Integrated as a Strategic Core

2025年中国国际服务贸易交易会近日在京举办,金融服务作为重要板块,展现了我国金融业的创新活力。随着企业对外投资加速,跨境金融服务需求显著增长,多项助力企业”走出去”的金融方案在展会期间发布。

安盛天平财产保险有限公司CEO左伟豪在接受专访时指出,当前企业出海已从”产品输出”进入”体系输出”阶段,风险呈现”传统风险复杂化+新兴风险结构化”的双重升级特征。他建议出海企业树立风险前置理念,将风险管理置于战略决策核心。

左总表示,企业在出海过程中主要面临四类挑战:海外法律政策和监管环境复杂多变,易引发合规风险;文化差异带来本地化经营难题;缺乏海外数据导致定价困难;服务网络不完善推高运营成本。

与十年前相比,当前出海风险格局已发生显著变化。传统风险如文化差异、市场竞争等依然存在,但地缘政治冲突、合规监管加强、网络安全要求提升、ESG标准提高等新兴风险正成为企业全球竞争力的关键影响因素。

谈及未来发展,左总认为,地缘政治、合规监管、网络安全等风险将持续演化。安盛天平凭借集团全球网络优势,通过”全球能力+本地洞察”模式,为出海企业提供”事前合规+事中干预+事后快赔”的三维保障。

近期安盛与人保财险在泰国合作的项目就是成功例证,通过整合风控模型、本地网点和服务协同,为新能源汽车品牌提供了可靠的车险保障。

对于即将或刚开启出海征程的企业,左总提出三点建议:首先,将风险管理前置于战略决策环节;其次,坚守合规底线,确保网络和数据安全;最后,善用保险工具,构建全球风险转移的”安全垫”。

作为扎根中国26年的外资保险机构,左总高度评价中国市场的独特价值:消费潜力持续释放、制度型开放红利不断显现、创新生态日益完善。中国金融领域的制度型开放为外资企业提供了可持续增长的发展沃土,安盛天平将继续深耕中国市场,参与行业创新建设。

The 2025 China International Fair for Trade in Services was recently held in Beijing. The financial services sector, as a key component, showcased the innovative vitality of China’s financial industry. With the acceleration of corporate outbound investment, the demand for cross-border financial services has grown significantly. Numerous financial solutions designed to support enterprises in “going global” were launched during the event.

In an exclusive interview, Kevin Chor, CEO of AXA Tianping Property & Casualty Insurance Co., Ltd., shared his view on enterprises  expanding overseas, evolving from “exporting products” to “exporting systems,” outlining how this trend is driving a dual upgrade in risk profilies: traditional risks are becoming more complex while emerging risks are becoming more structured. His key recommendation for companies going global is to adopt a forward-looking approach to risk, placing risk management at the core of strategic decision-making.

Mr. Kevin Chor stated that companies face four main types of challenges during overseas expansion: the complex and ever-changing overseas legal, policy, and regulatory environments, which can easily lead to compliance risks; cultural differences posing challenges for localized operations; lack of overseas data leading to pricing difficulties; and insufficient service networks driving up operational costs.

Compared to a decade ago, the current risk landscape for overseas expansion has changed significantly. Traditional risks such as cultural differences and market competition persist, while emerging risks including geopolitical conflicts, intensified compliance and regulatory scrutiny, heightened cybersecurity requirements, and elevated ESG standards  become key factors influencing companies’ global competitiveness.

Looking ahead, Mr. Kevin Chor believes that risks related to geopolitics, compliance regulations, and cybersecurity will continue to evolve. Leveraging the global network advantage of its parent group, AXA Tianping adopts a “global capability + local insight” model to provide three-dimensional protection for companies going global: “pre-event compliance + in-process intervention + post-event fast claims settlement.”

A recent collaborative project between AXA and PICC P&C in Thailand serves as a successful example. By integrating risk control models, local branches, and service coordination, it provided reliable auto insurance coverage for a new energy vehicle brand.

For companies beginning or newly embarked on their overseas journey, Mr. Kevin Chor advises a three – pronged approach: First, integrate risk management upfront into the strategic decision-making process; Second, adhere to compliance baselines and ensure network and data security; Lastly, utilize insurance tools effectively to build a “safety net” for global risk transfer.

As a foreign insurer with 26 years’ presence in the Chinese market, Mr. Kevin Chor spoke highly of the unique value of the Chinese market: continuously unleashed consumption potential, steadily emerging dividends from institutional opening-up, and an increasingly robust innovation ecosystem. The institutional opening-up in China’s financial sector provides fertile ground for the sustainable growth of foreign enterprises. AXA Tianping remains committed to deepening its presence in the Chinese market and participating in the industry’s innovative development.

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2025年新能源车险能力提升培训圆满举行 2025 New Energy Vehicle Insurance Capability Enhancement Training Camp Successfully Concluded

2025年新能源车险能力提升培训圆满举行
2025 New Energy Vehicle Insurance Capability Enhancement Training Camp Successfully Concluded

2025年9月8日至10日,安盛天平新能源战略机构承保、理赔、销售主要骨干及总部相关部门近百名员工齐聚临港,开展了为期三天的新能源实战营培训。

本次培训由公司车险条线与茶道燕梳联合承办,课程紧紧围绕新能源最新发展趋势及经营痛点展开,涵盖新能源汽车行业趋势,主体公司新能源车险经营、定价、理赔实务,整车与电池技术等多个模块。在行业经验分享方面,邀请到多位总裁级专家到场分享,并由多位中大型公司的新能源一线从业专家进行实战交流,既带来了宏观战略思考,也分享了大量一线案例与可落地经验,是对行业资源的宝贵整合。

参训同事全程高度投入,学练结合,充分展现了安盛天平经营新能源业务的“新“面貌。在小组竞赛环节,八个小组围绕“新能源车险扭亏增盈”的主题展开热烈角逐,提出了新车渠道拓展、私家车及营运车细分领域及业务板块构想、新车型风险评估等具有高度实战性的方案,并结合渠道拓展、两核联动、数据赋能与服务创新提出落地举措。评委们对方案逐一进行点评,对学员们的创新思路和成果给予肯定,参训人员顺利完成培训考核。

此次培训得到了公司管理层的高度重视,首席执行官左伟豪、首席理赔和客服官阳勇、总精算师兼首席定价官殷兆男等均参会并发表了重要讲话。左总在开营致辞环节指出,新能源车险发展快、挑战多,公司必须在经营中不断学习与复盘。他勉励学员们保持“空杯心态”,积极互动,学以致用,成为新能源车险领域的“种子选手”和专家。

在总结环节,阳总强调,随着公司新能源战略推进,业务量和车型复杂度将快速增长,理赔团队需保持危机感和学习力,通过数据化和标准化手段提升查勘定损与风险控制能力,积极支持前端业务发展。殷总表示,外聘专家从战略与运营两个层面,为公司带来了诸多启发,使我们进一步明确了自身战略定位的清晰性,也坚定了未来运营落地过程中的节奏与决心。同时,他指出需要在机构层面加大投入力度,以支撑战略的深入推进。此外,殷总特别强调要积极把握中国新能源车企出海的时代机遇,鼓励员工主动学习、拥抱行业新趋势,抢占行业新风口。

为期三天的培训内容丰富多样,涵盖专家授课、实地观摩及小组实操展示,不仅全面提升了学员的专业视野与实战能力,也为新能源车险业务的战略深化奠定了坚实基础。未来,期待参训学员在日常工作中将培训成果转化为实践成果,推动业务能力和管理水平不断提升,助力新能源车险业务高质量发展。

From September 8-10, 2025, AXA Tianping hosted a three-day New Energy Vehicle (NEV) Capability Enhancement Training Camp in Lingang, bringing together nearly 100 participants including key members from Underwriting, Claims, Sales, as well as colleagues from relevant divisions from headquarters.

Co-organized with the company’s Motor Department and Chadao Yan Shu, the camp featured a targeted curriculum on the latest NEV development trends and operational challenges, covering multiple areas, including industry trends for new energy vehicles, the operation, pricing, and claims practices of new energy vehicle insurance for primary insurers, as well as vehicle and battery technology. The learning was enhanced by several President-level experts to share insights, and frontline practitioners from medium and large-sized companies engaged in practical exchanges. This blend of high-level strategy and actionable case studies provided a uniquely valuable resource for all attendees.

Trainees demonstrated outstanding engagement throughout the training, effectively bridging learning and practice to embody the “new” spirit of AXA Tianping in the NEV sector. A highlight was the group competition, where eight teams tackled “Turning Losses into Profits for New Energy Vehicle Insurance”, delivering highly practical solutions from new car distribution expansion to segmented markets concepts such as private passenger vehicles and commercial vehicles for hire, to risk assessment for new vehicle models. Their solutions featured concrete measures in distribution development, integrated underwriting and claims, data empowerment, and service innovation. A panel of judges provided expert feedback, commending the participants’ innovative ideas and high-quality outputs. The event concluded with all trainees successfully passing the final assessment.

This training received significant attention from the company’s senior management. Chief Executive Officer Mr. Kevin Chor, Chief Claims and Customer Officer Mr. Yong Yang, and Chief Actuary & Chief Pricing Officer Mr. Scott Yin attended and to deliver important speeches. In his opening remarks, Mr. Kevin Chor pointed out that new energy vehicle insurance is developing rapidly, presenting numerous challenges, necessitating continuous learning and review in our operations. He encouraged trainees to maintain a “beginner’s mindset” to actively interact, and apply their learnings so as to become “seed players” and experts in the field of new energy vehicle insurance.

During the summary session, Mr. Yang emphasized that as the company’s new energy strategy advances, business volume and vehicle model complexity will grow rapidly. The claims team must maintain a sense of urgency and a commitment to learning, enhance capabilities in survey, loss assessment, and risk control through data-driven and standardized methods, and actively support front-end business development. Mr. Yin stated that the external experts provided significant inspiration from both strategic and operational perspectives, helping to further clarify our strategic positioning and strengthen our resolve regarding the pace and execution of future operations. He also indicated the need to increase investment at the institutional level to support the deep implementation of the strategy. Furthermore, Mr. Yin particularly emphasized the importance of actively seizing the era opportunity presented by the global expansion of Chinese new energy vehicle manufacturers. He encouraged employees to proactively learn about and embrace new industry trends to capitalize on emerging industry opportunities.

The three-day training camp featured diverse and rich content, encompassing expert lectures, site visits, and group practical presentations. It not only comprehensively enhanced the participants’ professional perspectives and practical abilities but also laid a solid foundation for the strategic deepening of the new energy vehicle insurance business. Looking ahead, we anticipate that the trainees will translate the training outcomes into practical results in their daily work, continuously driving the improvement of business capabilities and management standards and contributing to the high-quality development of our new energy vehicle insurance business.

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CEO Newsletter ISSUE 56–Mobile

亲爱的安盛天平同事,

国家“十五五”规划开启新发展阶段,保险业在服务现代化产业体系建设、支持高水平对外开放中的使命重大。安盛天平把握改革开放的窗口机遇,充分发挥链接安盛集团全球网络资源的枢纽作用,以“全球能力+本地智慧”的创新模式,为中国企业全球化提供全链条、一体化的风险保障,助力国家构建更高水平开放型经济。

安盛天平深度融入国家经济和社会发展的坚实步伐,以及长期秉持的稳健经营理念,是我们赢得政府肯定与市场信赖的坚实基础。在国家金融监督管理局2025年第二季度风险综合评级中公司获得AA级评价,全面风险管理体系日益成熟。与此同时,国际权威评级机构标普全球评级(S&P Global Ratings)将安盛天平的财务实力评级和长期发行人信用评级上调至“A”级,评级展望为“稳定”;穆迪评级(Moody’s Ratings)首次授予安盛天平A2保险财务实力评级,展望为“稳定”。双重权威的认可源于安盛天平秉持的长期主义和稳健经营理念,包括高度审慎的投资策略、极低的资产风险水平、全面的集团风险管理框架以及广泛的再保险安排。

四季度是收官之战,更是开局之基。安盛天平将紧紧围绕“调结构、稳利润、促增长”三大目标,以“星火项目”为抓手,在新能源、数字化等关键领域持续突破;以渠道建设为重点,优化业务结构;以风险管控为基石,守住经营底线。各机构、各部门要紧盯目标、聚力攻坚,以专业能力和务实作风,全力以赴冲刺全年目标任务。

Dear Colleagues,

China’s 15th Five-Year Plan heralds a new stage of development, underscoring the significant role of the insurance industry in serving the modernization of the industrial system and supporting high-standard opening up. AXA Tianping is seizing the window of opportunity presented by reform and opening up, fully leveraging our role as a hub connecting to the global network resources of the AXA Group. By adopting the innovative approach of “Global sophistication + Local insight,” we provide comprehensive, integrated risk protection for Chinese companies expanding overseas, contributing to the development of a more open economy at an elevated level.

AXA Tianping’s deep integration into the solid progress of China’s economic and social development, coupled with our long-standing commitment to prudent management, forms a solid foundation for earning government recognition and market trust. In the Q2 2025 Risk Comprehensive Rating by the National Financial Regulatory Administration, the company received an AA rating, reflecting the increasing maturity of our comprehensive risk management system. Simultaneously, S&P Global Ratings upgraded AXA Tianping’s Financial Strength Rating and Long-term Issuer Credit Rating to ‘A’ with a Stable outlook. Moody’s Ratings assigned AXA Tianping an A2 Insurance Financial Strength Rating for the first time, also with a Stable outlook. This dual recognition from authoritative institutions stems from AXA Tianping’s adherence to long-termism and a prudent management philosophy, including a highly cautious investment strategy, a very low level of asset risk, a comprehensive Group risk management framework, and extensive reinsurance arrangements.

The fourth quarter is not just the final sprint to conclude the year but also the foundation for a new beginning. AXA Tianping will focus intently on the three key objectives of “Optimizing Structure, Securing Profitability, and Driving Growth.” We will leverage the “Xinghuo Project” as a key driver to make continuous breakthroughs in critical areas like new energy and digitalization. Prioritizing distribution development, we will optimize our business structure. With risk management as our cornerstone, we will uphold our operational bottom line. All departments and business units must keep a sharp focus on our goals, pool efforts for breakthroughs, and strive with full commitment—leveraging professional expertise and a pragmatic approach—to achieve our annual targets.



安盛天平首席执行官 左伟豪
CEO of AXA Tianping Kevin Chor

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安盛天平与临港新片区签署战略协议,以“全球网络+中国方案”服务出海企业 AXA Tianping and Lingang New Area Sign Strategic Agreement to Serve Outbound Enterprises with “Global Network + Chinese Solutions”

安盛天平与临港新片区签署战略协议,以“全球网络+中国方案”服务出海企业
AXA Tianping and Lingang New Area Sign Strategic Agreement to Serve Outbound Enterprises with “Global Network + Chinese Solutions”

10月28日,上海临港举办跨境金融超链大会,安盛天平财作为金融机构代表应邀出席,并与临港新片区经济发展公司签署战略合作协议,标志着金融机构服务中国企业出海迈出实质性一步。

作为中资企业高水平“走出去”大会系列活动——本次大会以“跨境无界,链接共赢”为主题,直指企业出海的核心金融痛点。

携手“走出去”平台 金融护航企业出海

安盛集团业务遍布50个国家和地区,服务网络覆盖200多个市场,是全球最大的商业保险平台。作为安盛集团在华全资子公司,安盛天平充分发挥“链接全球,服务中国”的枢纽优势,其“在地出单+本地服务+再保分回”模式,有效解决了出海企业“最后一公里”的痛点。

在上海临港新片区经济发展有限公司董事长孙仓龙与安盛天平首席执行官左伟豪的共同见证下,走出去平台首席运营官高岚与安盛天平首席市场营销官戴思远签署了战略合作协议。

左伟豪表示,安盛天平期待以此为新起点,与临港新片区及合作伙伴深化合作,共同探索构建更完善的跨境保险与金融服务生态,助力更多企业从临港成功走问世界,实现高质量、可持续的全球化布局。

在产品路演环节,安盛天平商业险事业部业务发展部助理总经理叶妙琼向与会嘉宾介绍了安盛集团如何利用全球资源和专业能力。为中国出海企业提供全方位风险保障与支持,全面覆盖大、中、小型及特殊风险领域企业,助力其在全球市场中实现高质量、可持续发展。

安盛信利亚太区和欧洲地区跨国解决方案负责人金诗薇则通过远程连线,为与会嘉宾分享了安盛集团从风险预防到快速响应的全周期解决方案。依托超过200年的全球保险经验、借由香港、维也纳、墨西哥城三大中心管理的广泛国际网络,安盛集团为企业提供从本地化服务到定制化保险的专业保障服务,为出海企业构建一张覆盖全球、无缝衔接的风险防护网。

从“赔付者”到“陪伴者”的风险管理革新

安盛扎根中国26年,坚定看好中国发展前景,坚持深耕本土市场。安盛天平致力于成为中国企业出海全周期的“风险伙伴”,将风险管理前置,帮助企业在战略决策初期识别并应对从法规合规到供应链韧性等多维度风险。

作为中国改革开放新高地,临港新片区也是安盛集团在中国深化发展的重要战略支点,2023年安盛天平首批入驻临港国际再保险功能区,签署首单国际分入合约;2024年实现首单全流程跨境再保险交易;2025年安盛环球再保险也率先落户临港。这些“首单”“首批”背后,是安盛对中国市场长期承诺的体现。

On October 28, the Cross-Border Financial Super Chain Conference was held in Shanghai Lingang. AXA Tianping Property & Casualty Insurance Co., Ltd., as a representative financial institution, was invited to attend and signed a strategic cooperation agreement with the Lingang New Area Economic Development Company. This marks a substantive step forward in financial institutions serving Chinese enterprises going global.

As part of the series of events for Chinese enterprises’ high-level “Going Global” initiative, the conference, themed “Boundless Cross-Border, Linked for Win-Win,” directly addressed the core financial pain points faced by businesses expanding overseas.

Joining Hands with the “Going Global” Platform: Financial Escort for Enterprises Expanding Overseas

The AXA Group operates in 50 countries and regions, with a service network covering over 200 markets, making it the world’s largest commercial insurance platform. As an entity fully onwed by AXA Group in China, AXA Tianping leverages its hub advantage of “Linking the Globe, Serving China.” Its model of “Local Policy Issuance + Local Services + Reinsurance Ceded Back” effectively solves the “last mile” challenges for outbound enterprises.

The strategic cooperation agreement was signed by Gao Lan, Chief Operating Officer of the “Going Global” platform, and Dai Siyuan, Chief Marketing Officer of AXA Tianping, witnessed by Sun Canglong, Chairman of Shanghai Lingang New Area Economic Development Co., Ltd., and Kevin Chor, Chief Executive Officer of AXA Tianping.

Kevin Chor stated that AXA Tianping looks forward to leveraging this opportunity as a starting point to deepen cooperation with the Lingang New Area and partners to jointly explore the construction of a more comprehensive cross-border insurance and financial service ecosystem. This aims to help more enterprises successfully go global from Lingang, achieving high-quality and sustainable global expansion.

During the product roadshow, Lisa Ye, Assistant General Manager of the Business Development Department in the Commercial Insurance Division of AXA Tianping, presented to the attendees how the AXA Group utilizes its global resources and professional capabilities to provide comprehensive risk protection and support for Chinese enterprises going global. This coverage fully supports large, medium, small, and special risk enterprises, helping them achieve high-quality and sustainable development in the global market.

Jin Shiwei, Head of Multinational Solutions for Asia Pacific and Europe at AXA XL, shared via remote connection the AXA Group’s full-cycle solutions spanning from risk prevention to rapid response. Leveraging over 200 years of global insurance experience and an extensive international network managed from three hubs in Hong Kong, Vienna, and Mexico City, the AXA Group provides professional protection services for enterprises, ranging from localized services to customized insurance, building a seamless, globally-covered risk protection network for outbound enterprises.

Risk Management Evolution: From “Payer” to “Partner”

AXA has been rooted in China for 26 years, firmly optimistic about China’s development prospects and committed to deepening its presence in the local market. AXA Tianping is dedicated to becoming a “Risk Partner” for Chinese enterprises throughout their entire outbound journey, proactively managing risks by helping businesses identify and address multi-dimensional challenges—from regulatory compliance to supply chain resilience—early in their strategic decision-making process.

As a new highland for China’s reform and opening-up, the Lingang New Area is also a key strategic pivot for the AXA Group’s deepening development in China. In 2023, AXA Tianping was among the first batch of companies to enter the Lingang International Reinsurance Function Zone, signing the first international inward reinsurance contract. In 2024, it completed the first full-process cross-border reinsurance transaction. In 2025, AXA Global Reinsurance also took the lead in establishing a presence in Lingang. These “firsts” and “pioneering moves” reflect AXA’s long-term commitment to the Chinese market.

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守护童行,爱满立方|安盛天平与工银安盛携手奔赴凉山,开启联合公益新篇章 AXA Tianping and ICBC-AXA Partner for Joint Corporate Philanthropic Initiatives

守护童行,爱满立方|安盛天平与工银安盛携手奔赴凉山,开启联合公益新篇章
AXA Tianping and ICBC-AXA Partner for Joint Corporate Philanthropic Initiatives

2025年10月24日至25日,安盛天平与工银安盛的志愿者团队共赴四川省凉山彝族自治州越西县,开展首次联合公益行动。

在ONE AXA(一个安盛)共同价值观的驱动下,两家公司的公益力量首次交汇于大凉山。这场以“守护童行,爱满立方”为名的旅程,不仅是一次跨越山海的温暖实践,更诠释了安盛公益基因的同源与传承。这份共同的公益初心,早在安盛集团播下第一颗公益种子时便已悄然萌芽。

【一粒公益种子的远航与生根】

三十四年前,安盛集团在全球发起“安盛筑爱在行动” — 员工志愿者行动 (AXA Hearts in Action),号召全球安盛人以行动传递爱心,共同推动社会向善。这颗公益的种子漂洋过海,在中国落地生根,逐渐长成安盛天平与工银安盛共同的公益基因。 

作为安盛集团在中国的重要成员,两家公司此次携手,不仅是资源的整合,更是公益初心的同频共振。我们以此为契机,在中国公益的道路上深耕笃行,步履不停。

【守护童行,爱满立方】

本次联合公益活动聚焦儿童教育关怀。志愿者们用行动诠释了“爱”与“陪伴”的真谛,为孩子们带去了难忘的时光。

一堂课与一份惊喜

上午,志愿者们抵达儿童之家后,首先通过轻松的破冰游戏与孩子们拉近了距离。现场欢笑声此起彼伏,最初的陌生与羞涩在互动中悄然消融,一张张灿烂的笑脸让气氛迅速变得活泼而温暖。

在随后的环节中,工银安盛的志愿者讲师带来了“爱立方”公益项目的经典课程——儿童安全课堂。通过深入浅出地讲解,将消防、交通、金融、防溺水等关键安全知识变得通俗易懂。孩子们在积极互动中,不仅掌握了自护技能,更感受到了被守护与关心的温暖。

接下来,一场精心准备的集体生日派对将活动推向高潮。当象征圆满祝福的生日蛋糕被端出时,《生日快乐》的歌声在教室响起,动人的烛光映照在每个孩子洋溢着喜悦的脸上。在大家的祝福中,10月份出生的小寿星们轻轻闭上双眼,许下真挚的心愿,然后在欢呼声中吹灭了蜡烛这一刻,欢呼声和掌声充盈了整个房间,祝福和爱意在心田中流淌,在空气中弥漫。

在温馨的生日派对后,孩子们的情感如泉水般涌流。为表达内心的感谢,他们自发地围成一圈,动情地表演起当地民族特色的达体舞。悠扬的乐曲声中,孩子们用灵动的舞步释放着内心的热情与快乐,每一个转身、每一个拍手都充满了纯真的快乐。孩子们用这种最直接的方式,表达着那些没有说出口的情感,这份真情与投入让在场的每一位志愿者为之动容。这不再是简单的表演,而是一种情感的对话,让安盛的公益理念在心灵的交流中得到了具象的呈现。

院落之中的温暖陪伴

下午,志愿者们实地探访了四个孩子的家庭。整个过程中志愿者们不再只是“来访者”,而是成为短暂的“家人”。在院子里,志愿者和孩子们一起用手掰开金黄的玉米,分享丰收的喜悦;在交谈中,仔细询问孩子们生活与学习的细节,将鼓励与叮咛融进每一句朴实的话语里。这些看似平凡的日常劳作与真挚问候,悄然构筑起心与心之间最真实的联结。

【公益合力】

本次活动中,工银安盛的 “爱立方” 与安盛天平与爱佑慈善基金会合作的 “爱佑安生” 项目首次实现落地融合。

“爱立方”注重教育赋能与心灵关怀,而“爱佑安生”专注于儿童保护与服务体系建设。在本次联动中,前者带来课程与活动设计,后者提供在地服务网络与儿童需求洞察。这不是简单的项目叠加,而是能力互补、场景共享的有机融合, 标志着安盛在中国的公益力量正从“独立探索”走向“合力协同”,共同拓展企业公益的边界与深度。

From October 24th to 25th, 2025, a team of volunteers from AXA Tianping and ICBC-AXA travelled together to Yuexi County in the Liangshan Yi Autonomous Prefecture of Sichuan Province to carry out their first joint corporate philanthropic initiative.

Guided by the shared value of ONE AXA, the two companies united in this endeavor for the first time. This journey across mountains and seas was more than an act of compassion; it was a manifestation of a shared philanthropic DNA, a legacy whose seed was first sown by the AXA Group years ago.

[The Voyage and Rooting of a Philantropic Seed]

Group’s “AXA Hearts in Action”,  an employee volunteering program was launched thirty-four years ago to mobilize its employees worldwide to act for good causes. This seed crossed oceans, took root in China, and gradually grew into the shared philanthropic DNA of AXA Tianping and ICBC-AXA.

As important members of the AXA Group in China, the collaboration between these two companies represents not only a pooling of resources but also a resonance of their fundamental philanthropic aspirations. We seize this opportunity to deepen our commitment and advance steadily on the path of public welfare in China.

[Guarding Children’s Journey Filled with Love]

This joint initiative focused on care for children’s education. The volunteers embodied the true meaning of “love” and “companionship,” bringing unforgettable moments to the children.

A Lesson and a Surprise

In the morning, upon arriving at the children’s center, the volunteers first broke the ice with light-hearted games, quickly bridging the distance with the children. Laughter filled the air, initial unfamiliarity and shyness melted away through interaction, and beaming smiles rapidly created a lively and warm atmosphere.

In the following session, a volunteer lecturer from ICBC-AXA delivered its signature course around the theme of safety. Through easy-to-understand explanations, key safety knowledge covering fire safety, traffic, finance, and drowning prevention was made accessible. Through active participation, the children not only learned self-protection skills but also felt the warmth of being cared for and guarded.

Subsequently, a carefully prepared group birthday party brought the event to a climax. As a birthday cake, symbolizing heartfelt blessings, was brought out, the chorus of “Happy Birthday” resonated in the classroom, and the moving candlelight illuminated each child’s face, radiant with joy. Amidst everyone’s blessings, the October birthday stars gently closed their eyes, made sincere wishes, and then blew out the candles to cheers and applause that filled the entire room. Blessings and love flowed through hearts and permeated the air.

Moved by the birthday party, the children’s gratitude found expressions in a spontaneous, heartfelt circule dance, the local Da-Ti ethnic dance. To the melodious music, they released their inner passion through lively dance steps; every turn and every clap was filled with pure happiness. In this most direct way, the children conveyed unspoken emotions, their sincerity and dedication touching every volunteer present. This was no longer a simple performance but a dialogue of emotions, giving tangible meaning to AXA’s corporate philanthropy through this exchange.

Onsite Visits in the Afternoon

Afternoon home visits with four children enabled volunteers to build rapport through shared experience. The team participated in shared activities, such as processing the harvest, fostering collaboration and a spirit of shared accomplishment. Moving beyond the role of observers, the team engaged in collaborative tasks and meaningful conversations about the children’s lives and studies. This engagement and active listening effectively fostered genuine, trust-based connections, aligning with our core objective of creating sustainable, positive impact.

[Synergy in Corporate Philanthropy]

This event successfully delivered the first on-the-ground integration of both ICBC-AXA and AXA Tianping’s corporate philanthropoic projects. The partnership effectively combined ICBC-AXA’s specialized course with AXA Tianping’s established local service networks and community insights. A deliberate integration of complementary capabilities. It marks a strategic evolution of AXA’s corporate philanthropic model in China from operating in silos to achieving collaborative synergy, thereby significantly extending the reach and depth of our social impact.

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驱动变革,智胜未来 | 安盛天平成功举办ATLAS Leadership经纬领袖项目第二期工作坊及高管圆桌对话 AXA Tianping Successfully Concludes the 2nd ATLAS Leadership Program Workshop and Senior Leaders Roundtable Dialogue

驱动变革,智胜未来 | 安盛天平成功举办ATLAS Leadership经纬领袖项目第二期工作坊及高管圆桌对话
AXA Tianping Successfully Concludes the 2nd ATLAS Leadership Program Workshop and Senior Leaders Roundtable Dialogue

2025年8月期间,安盛天平于上海瑞明大厦分别举办了ATLAS Leadership经纬领袖项目第二期工作坊及安盛高管圆桌对话。两项活动的成功举办也标志着ATLAS Leadership经纬领袖项目的稳步推进并取得了阶段性进展。

工作坊:内驱思维提升与战略项目实战

2025年8月14日至15日,安盛天平ATLAS Leadership经纬领袖项目第二期工作坊圆满收官。此次以“内驱动能+战略加速”为主题的双引擎线下工作坊,突破传统培训授课模式,结合心理认知和行动学习的双轨模型,打造了卓越领导力发展方案,为个人、团队和组织的未来发展植入可持续增长的基因。

安盛天平首席执行官左伟豪先生亲临现场,为工作坊开场致辞。左总强调在这多元、复杂、充满不确定性的时代,更需要了解和激发团队的内在驱动力;同时,明确公司的战略目标、促进跨部门协作,实践解决最具挑战性的业务难题。左总还在现场与外部导师和学员积极互动,并参与了首日课程的分享环节。

工作坊首日以“优势领导力”为锚点,通过“激活自主感、重塑胜任感、升华连接感”三大课程维度的交流学习,为学员探索内驱思维新动能提供了坚实的理论基础,进而实现从“团队连接”到“能力提升”的进化路径,激活内驱思维,助力学员以更饱满的能量影响更大的团队。

工作坊第二日的学习旨在明确学员在行动学习项目中的价值输出与角色定位,帮助学员了解战略项目推进所需的结构化工具与教练方法,从而更好地促进跨团队项目协同并最终达成战略目标。

外部导师以学员们当下面对的业务难题为切入点,用真实问题驱动学习,模拟实战场景下的跨界协作,为突破性思维创造有利条件,通过将不同背景的学员融合,实现战略落地。

学员们在几轮小组讨论中,各抒己见,求同存异,碰撞出了激烈的思维火花,在导师的引导下为实战项目寻找到了新的突破口。

圆桌对话:拓宽发展思维,激活组织能量

2025年8月29日,安盛香港及澳门首席人事及企业管理总监林美瑶女士莅临安盛天平,和首席人力资源官杜楠先生参加了以《拓宽发展思维,激活组织能量》为主题的高管圆桌对话,与现场及线上的学员就ATLAS Leadership经纬领袖项目的开展情况进行了深入探讨。

学员们各自分享了参与ATLAS Leadership经纬领袖项目期间在优势领导力、导师辅导及线下工作坊方面的收获及感悟,并充分交流了理论与实践相结合的管理经验。

林美瑶女士对学员的分享给予了高度认可,并强调了认识自我、信任协作以及学以致用对于人才发展的重要性。同时,林美瑶女士也表示ATLAS Leadership经纬领袖项目将促进安盛天平与安盛香港的互相学习与交流,也为两地在业务发展与人才互动方面提供了有利条件。

此次高管圆桌对话意义深远,不仅是对ATLAS Leadership经纬领袖项目近阶段的总结与回顾,也对下一阶段项目的开展提出了新期望。

In August 2025, AXA Tianping hosted the 2nd workshop of ATLAS Leadership Program and Senior Leaders Roundtable Dialogue in Ruiming Building, Shanghai. The success of these two events also marked the steady progress and milestone of ATLAS Leadership Program.

Workshop: Self-Motivation and Strategic Project

On August 14th and 15th, 2025, the 2nd workshop of AXA Tianping ATLAS Leadership Program was successfully concluded. Centered on the theme of “Self-Motivation + Strategy Acceleration”, this dual-engine offline workshop broke through traditional training models by combining cognitive psychology with action learning. It created an outstanding leadership development solution and embedded sustainable growth DNA into the future development of individuals, teams, and organization.

Mr. Kevin CHOR, Chief Executive Officer of AXA Tianping, emphasized that in this diverse, complex, and uncertain age, it is even more important to understand and inspire the intrinsic motivation of teams. At the same time, clarifying strategic objectives, promoting cross-department collaboration, and tackling the most challenging business problems are essential. Mr. Kevin CHOR also interacted actively with external trainer and ATLAS participants and attended the sharing session on the 1st day.

The 1st day of the workshop was anchored on “Strength-based Leadership”. Through three dimensions: activating autonomy, reshaping competence, and enhancing connectedness, the session provided ATLAS participants with a solid theoretical foundation to explore new intrinsic motivational drivers. This enabled their evolution from team connection to capability enhancement, activating self-motivation and empowering them to influence larger teams with greater energy.

The 2nd day was aimed to clarify participants’ value contribution and role positioning in action learning projects. It also helped them to master structured tools and coaching methods needed for advancing strategic initiatives, thereby facilitating cross-team collaboration and ultimately achieving strategic goals.

External trainer leveraged participants’ real business challenges as starting points, driving action learning with real-world problems. By simulating cross-border collaboration in practical scenarios, they created favorable conditions for breakthrough thinking and fostered strategic implementation by integrating participants from diverse backgrounds.

During several rounds of group discussions, participants expressed their views, sought common ground while respecting differences, and sparked intense collisions of ideas. Under the guidance of the external trainer, they identified new breakthroughs for the strategic projects.

Round-table Dialogue: Broadening Development Mindset and Activating Organization Energy

On August 29th, 2025, Ms. Isabel LAM, Chief People and Corporate Management Officer of AXA Hong Kong and Macau, visited AXA Tianping and, together with Mr. Nan DU, Chief Human Resource Officer of AXA Tianping, joined Senior Leaders Roundtable dialogue themed “Broadening Development Mindset and Activating Organization Energy”. They had in-depth discussions, both onsite and online, regarding the progress of ATLAS Leadership Program.

Participants shared their experiences and reflections from ATLAS Leadership Program such as strengths-based leadership, mentoring, and workshops, and they exchanged management experiences combining theory with practice.

Ms. Isabel LAM highly recognized the participants’ sharing and emphasized the importance of self-awareness, trustful collaboration, and practical application for talent development. She also mentioned that ATLAS Leadership Program would further promote mutual exchanges between AXA Tianping and AXA Hong Kong, providing favorable conditions for business development and talent interaction.

The senior leader roundtable dialogue is impressive and critical. It not only served as a summary and review of ATLAS Leadership Program but also proposed new expectations for the next stage of the program.

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安盛天平全面启动2025年“金融教育宣传周”活动 AXA Tianping Launched 2025 “Financial Education Awareness Week” Campaign

安盛天平全面启动2025年“金融教育宣传周”活动
AXA Tianping Launched 2025 “Financial Education Awareness Week” Campaign

为积极响应国家金融监督管理总局、中国人民银行、中国证监会关于开展2025年“金融教育宣传周”活动的统一部署,安盛天平财产保险有限公司自9月初起在全国范围内全面启动以“保障金融权益,助力美好生活”为主题的系列金融教育宣传活动。公司通过总部统筹规划、分支机构特色实施的方式,推动金融知识普及工作走深走实,切实提升社会公众金融素养和风险防范能力,充分展现金融机构的责任担当。

精密部署高标准落实监管要求

安盛天平高度重视本次金融教育宣传周活动,公司管理层专门召开部署会议,成立专项工作组,制定并下发《安盛天平2025年金融教育宣传周活动实施方案》。方案严格按照监管机构要求,围绕“规范营销行为、强化适当性管理、防范非法中介危害、宣传金融为民办实事、加强反诈宣传、弘扬诚信文化”等重点内容,明确活动目标、细化工作措施、落实责任分工。公司总部统一制作标准化宣传物料,包括宣传折页、海报、视频等共计20余种,确保全系统宣传教育内容的准确性、规范性和一致性,并及时跟踪各分支机构活动开展情况,确保活动有序推进、取得实效。

区域突出,金融知识深入基层

重庆:乡村金融讲座筑牢风险防线

在重庆,安盛天平重庆分公司联合潼南区塘坝镇龙珠村村委举办“金融知识进乡村”专题讲座活动。龙珠村党支部书记在致辞中强调金融知识普及对新农村示范村发展的重要性,感谢安盛天平深入基层开展金融服务。宣教专员通过真实案例讲解、情景小品演示等生动形式,向村民详细讲解防范电信诈骗、识别非法金融活动等实用知识,现场解答村民疑问30余个,发放宣传资料200余份,有效提升了村民的金融风险识别能力。

云南文山:古镇宣讲贴近民众需求

在云南文山,文山中支在历史文化名镇七都古镇举办“金融护航·好在文山”教育宣传活动。宣教团队在古镇入口处设立宣传展台,通过发放宣传折页、派发印有宣传标语的小礼品等方式,向过往游客和当地居民详细讲解非法集资、新型电信诈骗的主要特征、表现形式和防范措施。活动持续6个小时,累计接待咨询群众200余人次,发放宣传材料400余份,获得当地群众一致好评。

北京:集市宣传守护农民钱袋子

在北京,北京分公司组织专业宣教团队深入怀柔区梨园庄村集市,利用集市人流量大的特点开展金融知识普及活动。针对农村居民金融知识相对薄弱的情况,宣教人员采用当地方言,通过真实案例讲述、通俗易懂的讲解方式,重点普及保险欺诈常见手法和防范电信网络诈骗技巧。活动现场设置有趣味问答环节,吸引大量村民参与,有效提升了宣传效果。

上海:上门服务聚焦老年群体保护

在上海,上海分公司开展“金融知识进社区”特别行动,组织10支宣教小分队深入十几个社区,重点针对老年居民开展上门金融服务。宣教专员耐心细致地讲解“养老陷阱”、“高息理财”等常见骗局的识别方法和防范技巧,通过真实案例揭示其欺骗本质与社会危害。活动期间,累计上门服务老年居民100余户,发放专属宣传材料300余份,建立老年人金融服务档案100余份。

此外,陕西分公司结合当地民俗文化开展“金融知识大讲堂”活动,广东分公司联合社区网格员开展“反诈入户”行动等多个分支机构也根据当地特点,开展了形式多样的金融知识普及活动,形成了全国联动、多点开花的良好局面。

创新形式提升宣传实效

安盛天平在活动中注重创新宣传方式,通过线上线下相结合的方式,构建立体化宣传矩阵。公司制作了系列通俗易懂的原创宣传材料,内容涵盖防范非法集资、识别电信诈骗、理性投资理财等多个方面;充分利用数字化手段,通过官方微信公众号、官网等平台持续推送金融宣教知识,开设“以案说险”专栏,定期发布典型案例分析;与社区、村委会等建立常态化合作机制,定期开展金融宣教专题讲座和咨询活动,建立长效沟通机制。

安盛天平始终坚持以人民为中心的发展理念,将金融消费者权益保护放在首位。通过本次金融教育宣传周活动,公司进一步优化金融服务流程,提升服务水平。特别关注老年人、青少年、农村居民、残障人士等特殊群体的金融需求,通过量身定制的教育宣传方案,帮助弱势群体增强风险防范意识,提升金融素养,为构建和谐金融环境、维护金融消费者权益、推动金融业高质量发展贡献力量。

In active response to the unified deployment by the National Financial Regulatory Administration, the People’s Bank of China, and the China Securities Regulatory Commission for the 2025 “Financial Education Awareness Week,” AXA Tianping Property & Casualty Insurance Co., Ltd. has launched a series of financial education and awareness activities nationwide since early September. The campaign, themed “Safeguarding Financial Rights and Interests, Contributing to a Better Life,” is being implemented through centralized planning at the headquarters level and tailored execution by local branches. This approach aims to deepen the penetration of financial knowledge, effectively enhance the public’s financial literacy and risk prevention capabilities, and fully demonstrate the company’s sense of responsibility as a financial institution.

Meticulous Planning to High Standards in Line with Regulatory Requirements

AXA Tianping places high importance on this Financial Education Awareness Week. The company’s management specifically convened a deployment meeting, established a dedicated task force, and formulated and issued the “AXA Tianping 2025 Financial Education Awareness Week Implementation Plan.” The plan strictly adheres to regulatory requirements, focusing on key areas such as “standardizing marketing practices, strengthening suitability management, preventing the harms of illegal intermediaries, promoting practical actions for public benefit in finance, enhancing anti-fraud awareness, and promoting a culture of integrity.” It clearly defines activity objectives, details work measures, and assigns responsibilities. The headquarters produced over 20 types of standardized promotional materials, including leaflets, posters, and videos, ensuring the accuracy, standardization, and consistency of educational content across the entire system. The headquarters is also closely tracking the progress of activities at all branches to ensure orderly implementation and tangible results.

Regional Highlights: Taking Financial Knowledge to the Grassroots

Chongqing: Rural Financial Seminars Strengthen Risk Defenses

In Chongqing, AXA Tianping’s Chongqing Branch partnered with the Village Committee of Longzhu Village, Tangba Town, Tongnan District, to conduct a “Financial Knowledge into the Countryside” seminar. The Secretary of the Longzhu Village Party Branch emphasized the importance of financial literacy for the development of the new rural demonstration village in his opening speech and thanked AXA Tianping for bringing financial services to the grassroots. Through real case studies and situational skits, the education specialists vividly explained practical knowledge such as guarding against telecom fraud and identifying illegal financial activities to the villagers. On-site, they addressed over 30 queries from villagers and distributed more than 200 copies of promotional materials, effectively enhancing the villagers’ ability to identify financial risks.

Yunnan Wenshan: Town Square Sessions Meet Public Needs

In Yunnan Wenshan, the Wenshan Central Sub-branch held an educational campaign titled “Financial Escort, Beautiful Wenshan” in the historic Qidu Ancient Town. The education team set up a promotional booth at the town entrance, distributing leaflets and small gifts printed with awareness slogans. They provided detailed explanations to passing tourists and local residents about the main characteristics, manifestations, and preventive measures concerning illegal fundraising and new types of telecom fraud. Lasting six hours, the event received over 200 public inquiries and distributed more than 400 pieces of promotional material, receiving positive feedback from the local community.

Beijing: Market Campaign Protects Farmers’ Wallets

In Beijing, the Beijing Branch organized a professional education team to conduct financial literacy activities at the market in Liyuanzhuang Village, Huairou District, leveraging the high foot traffic. Considering the relatively weaker financial knowledge among rural residents, the team used local dialects and easy-to-understand language, focusing on common insurance fraud tactics and skills to prevent telecom and online fraud, illustrated with real cases. An interactive Q&A session attracted significant villager participation, effectively boosting the campaign’s impact.

Shanghai: Door-to-Door Services Focus on Protecting the Elderly

In Shanghai, the Shanghai Branch launched a special “Financial Knowledge into the Communities” initiative, deploying 10 education teams into over a dozen communities, specifically targeting elderly residents with door-to-door financial services. The specialists patiently and meticulously explained how to identify and prevent common scams like “pension traps” and “high-interest investment schemes,” using real cases to reveal their deceptive nature and social harm. During the campaign, they provided door-to-door services to over 100 elderly households, distributed more than 300 copies of specialized promotional materials, and established over 100 financial service profiles for seniors.

Furthermore, other branches also conducted diverse financial education activities tailored to local characteristics. For instance, the Shaanxi Branch organized “Financial Knowledge Lectures” incorporating local folk culture, and the Guangdong Branch collaborated with community grid administrators for “Anti-Fraud Doorstep Visits.” These efforts created a favorable situation of nationwide linkage and multiple points of engagement.

Innovative Formats Enhance Effectiveness

AXA Tianping emphasized innovative approaches during the campaign, building a multi-dimensional promotional matrix by integrating online and offline methods. The company produced a series of easy-to-understand original materials covering various aspects like preventing illegal fundraising, identifying telecom fraud, and rational investment planning. Digital means were fully utilized, with continuous pushes of financial education content via the official WeChat account and website, including a regular “Case Studies” column publishing analyses of typical cases. Establishing regular cooperation mechanisms with communities and village committees enabled periodic financial education lectures and advisory services, fostering long-term communication channels.

AXA Tianping consistently adheres to a people-centered development philosophy, prioritizing the protection of financial consumers’ rights and interests. Through this Financial Education Awareness Week, the company has further optimized its financial service processes and elevated its service standards. Particular attention was paid to the financial needs of vulnerable groups such as the elderly, youth, rural residents, and people with disabilities. Tailored education and awareness programs helped these groups enhance their risk prevention awareness and financial literacy, contributing to the construction of a harmonious financial environment, the protection of financial consumers’ rights and interests, and the promotion of high-quality development in the financial industry.

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感恩特区沃土,致敬廿载华章 安盛天平深圳分公司举办二十周年庆典 AXA Tianping Shenzhen Branch Celebrates Its 20th Anniversary

感恩特区沃土,致敬廿载华章
安盛天平深圳分公司举办二十周年庆典
AXA Tianping Shenzhen Branch Celebrates Its 20th Anniversary

二十年深耕不止,安盛天平深圳分公司以亮眼业绩与全面保障献礼特区,开启综合财险服务新篇章。2025年9月17日,安盛天平财产保险有限公司深圳分公司(以下简称“安盛天平深圳分公司”)成立二十周年庆典在深圳举行。深圳市福田区金融服务和风险防控中心主任王蓉等政府代表,安盛大中华区、安盛天平管理层代表,以及深圳保险经代渠道伙伴等业界同仁出席,共同见证这一里程碑时刻。

立足特区,引领高质量发展

自2005年扎根深圳,安盛天平深圳分公司历经二十年发展,已成为当地保险市场的中坚力量。分公司2025年上半年整体保费收入同比增长13.2%,人均产能同比增长27.7%,经营利润同比增长319.04万元。业绩高增长的背后,是深圳分公司执行集团坚定看好中国发展前景、拥抱战略转型、与合作伙伴聚力前行,以及始终坚持做客户长期“陪伴者”的承诺。

借助深圳巨大的市场潜力和稳定的政策支持,安盛天平深圳分公司敏锐把握市场机遇,在集团与总公司的资源赋能下,成功实现了业务结构的优化升级。

历经近三年的战略转型,分公司已从一家依靠单一车险业务的财产险公司,稳步成长为一家国际化、专业化、多元化的综合财产险公司。健康险、商业险和意外险等非车类险种构成了分公司新的核心增长极。2025年上半年,非车险保费占比已突破58%,利润贡献占比高达71%,标志着分公司成功实现了规模、效益与价值的同步跨越。

践行使命,从赔付者到陪伴者

随着今年4月,安盛天平与福田区政府签署战略合作协议。双方将围绕支持本地企业出海、提升民生保障水平等方向展开深度合作,助力福田区打造具有全球重要影响力的产业金融中心核心区,推动金融业高质量发展。

安盛天平深圳分公司深刻理解保险的服务本质,积极践行从“赔付者”到“陪伴者”的理念。在健康险领域,分公司业务持续稳定盈利,核心渠道占有率超过50%。近三年来,累计为客户提供近50万人次保障,总保障金额超过万亿元。

在服务国家“走出去”战略方面,分公司立足深圳电子信息、新能源等支柱产业特色,成为多家本地知名车企和电子通信行业领军企业的重要金融合作伙伴,精准把握中国企业出海的时代机遇、产品特性与出海场景。其货运险业务积极支持比亚迪、VIVO等中国大型企业海外拓展,近三年累计提供风险保障近两亿元。

通过构建诊-疗-康三位一体的保障体系,“卓越馨选2025”提供了可选零免赔的创新方案。产品开放住院外购药责任内最高100%赔付,覆盖280+种特效药,并将质子重离子、靶向治疗等先进疗法的赔付上限提升至600万元,还突破性地将包含ECMO的耐用医疗设备、手术植入器材费纳入报销范围。

服务方面,该产品实现了门诊/住院绿通服务突破重疾限制,新增门诊陪诊、入院陪诊等4项增值服务,打造“诊前、诊中、诊后”全周期健康管理闭环。而创新推出的“馨选无忧”计划,突破亚健康非标体保障限制,并首创初次投保后,不间断重新投保3次即可承担责任内既往症。

寄语未来,携手共进

成立20年,立足深圳,巨大的市场潜力、稳定的政策支持以及集团与总公司强大的资源及专业能力,让安盛天平深圳分公司感受到了强大的活力与机遇。

安盛天平首席执行官左伟豪表示,深圳分公司二十年来的发展成就,是安盛天平在中国市场深耕细作的缩影。“深圳作为中国改革开放的前沿阵地,其创新精神和开放氛围与安盛天平的企业理念高度契合。“他强调,未来将继续依托集团全球资源与洞察,支持深圳分公司为客户提供更创新、更专业的保险产品与服务,与合作伙伴们一道以信共赢、向远而行。

For twenty years, AXA Tianping Shenzhen Branch has continuously deepened its roots, dedicating impressive performance and comprehensive protection to the Special Zone, and opening a new chapter in integrated property and casualty insurance services. On September 17, 2025, the 20th-anniversary celebration of AXA Tianping Property & Casualty Insurance Co., Ltd. Shenzhen Branch (hereinafter referred to as “AXA Tianping Shenzhen Branch”) was held in Shenzhen. Government representatives, including Wang Rong, Director of the Futian District Financial Services and Risk Prevention Center, management representatives from AXA Greater China and AXA Tianping, as well as industry peers from Shenzhen’s insurance brokerage and agency channels attended the event, collectively witnessing this milestone moment.

Rooted in the Special Zone, Leading High-Quality Development

Since establishing its roots in Shenzhen in 2005, AXA Tianping Shenzhen Branch has developed over twenty years into a mainstay of the local insurance market. In the first half of 2025, the Branch achieved a 13.2% year-on-year increase in total premium income, a 27.7% year-on-year increase in per capita productivity, and an increase in operating profit of 3.1904 million RMB compared to the same period last year. Behind this high growth performance lies the Branch’s execution of the Group’s firm confidence in China’s development prospects, its embrace of strategic transformation, its collaborative progress with partners, and its unwavering commitment to being a long-term “companion” to customers.

Leveraging Shenzhen’s vast market potential and stable policy support, and empowered by resources from the Group and Headquarters, AXA Tianping Shenzhen Branch has keenly seized market opportunities and successfully achieved the optimization and upgrading of its business structure.

After nearly three years of strategic transformation, the Branch has steadily evolved from a P&C insurer reliant solely on motor insurance into an international, professional, and diversified comprehensive P&C insurer. Non-motor insurance lines such as Health, Commercial, and Accident insurance have become the new core growth drivers for the Branch. In the first half of 2025, the proportion of non-motor premiums exceeded 58%, contributing 71% of the profit, marking the Branch’s successful leap forward in scale, efficiency, and value simultaneously.

Fulfilling the Mission: From Payer to Partner

Following the signing of a strategic cooperation agreement between AXA Tianping and the Futian District Government in April this year, the two parties will engage in in-depth collaboration focused on supporting local enterprises in going global and enhancing the level of public livelihood protection. This cooperation aims to assist Futian District in building a core district for an industrial financial center with significant global influence and promote the high-quality development of the financial industry.

AXA Tianping Shenzhen Branch deeply understands the service nature of insurance and actively practices the philosophy of transitioning from a “Payer” to a “Partner.” In the health insurance sector, the Branch’s business continues to achieve stable profitability, with a core distribution market share exceeding 50%. Over the past three years, it has provided coverage for nearly 500,000 customer instances cumulatively, with a total sum insured exceeding one trillion RMB.

In serving the national “Going Global” strategy, the Branch, based on the characteristics of Shenzhen’s pillar industries such as electronic information and new energy, has become an important financial partner for several leading local automotive companies and prominent players in the electronics and communication industry. It precisely seizes the era’s opportunities, product characteristics, and scenarios for Chinese enterprises expanding overseas. Its cargo insurance business actively supports the overseas expansion of major Chinese enterprises like BYD and VIVO, providing nearly 200 million RMB in risk coverage cumulatively over the past three years.

Through building a tripartite guaranteed system of diagnosis-treatment-recovery, the “2025 IP-OP” product offers an innovative optional zero-deductible plan. The product provides up to 100% coverage for eligible external hospital purchase drugs, covers 280+ types of specialty medications, and raises the coverage limit for advanced therapies like proton heavy ion and targeted therapy to 6 million RMB. It also breakthrough includes durable medical equipment (including ECMO) and surgical implant costs in the reimbursement scope.

Regarding services, this product has removed critical illness restrictions for outpatient/inpatient green channel services, adding four value-added services such as outpatient accompaniment and hospitalization accompaniment, creating a full-cycle health management closed loop covering “pre-diagnosis, during diagnosis, and post-diagnosis.” The innovatively launched “Worry-Free” plan breaks through the coverage limitations for sub-healthy and non-standard individuals, and pioneered covering pre-existing conditions within the policy terms after three consecutive renewals following the initial enrollment.

Messages for the Future, Advancing Together

Having been established for 20 years and rooted in Shenzhen, the immense market potential, stable policy support, and the strong resources and professional capabilities of the Group and Headquarters have allowed AXA Tianping Shenzhen Branch to experience great vitality and opportunity.

AXA Tianping CEO, Kevin Chor, stated that the development achievements of the Shenzhen Branch over the past twenty years are a microcosm of AXA Tianping’s meticulous cultivation in the Chinese market. “Shenzhen, as the forefront of China’s reform and opening-up, embodies an innovative spirit and open atmosphere that highly aligns with AXA Tianping’s corporate philosophy,” he emphasized. He added that the future will continue to rely on the Group’s global resources and insights to support the Shenzhen Branch in providing more innovative and professional insurance products and services to customers, working with partners to win with trust and move forward towards a distant horizon.