On Aug 26th, AXA Tianping stood out from 635 well-known domestic and foreign enterprises and won the “2024 DEI Employer Award (China)” from DEI Award ceremony hosted by the globally leading employer brand research institution – Employer Branding Institute.
This award aims to recognize employers’ outstanding achievements in Diversity, Equity and Inclusion (DEI), helping them understand their investment and constructions in the DEI dimensions, while meeting the increasing disclosure requirements of global regulatory agencies for compliance and transparency, helping employers build their own core DEI competitiveness and influence.
AXA Tianping has always considered sustainable development as one of its long-term development goals, establishing a diverse, equal, and inclusive corporate culture and work environment, creating a diversified and comprehensive training system for employees to help them better understand the functions and strategies of each business unit; Actively organize employees to participate in various social welfare activities and health themed days, providing comprehensive attention and care to women and vulnerable groups; Give strong recognition to outstanding teams and individuals, promote team cohesion and employee morale, and ensure that every employee has equal opportunities to succeed. In the inclusive and diverse culture of AXA Tianping, employees can achieve growth and success, have a sense of belonging, and work together to shape the corporate culture of AXA Tianping.
25 employees from headquarters and branches have stood out at the end of the AXA Star Nomination, being awarded for embedding AXA values throughout their daily work. A special column has been created for us to know them better.
This month, we will delighted to introduce Integrity Star – Shucheng Wang, Manager of the Comprehensive Management Department and Legal Compliance Department of Jiangsu Branch; Transformation Star – Qingxiang He, Department Manager of Marketing Department 2 of Sichuan Branch; and One AXA Star – Yueke Zheng, General Manager of Guangzhou Branch.
Shucheng currently serves as the Manager of the Comprehensive Management Department and Legal Compliance Department of Jiangsu Branch, with 27 years of experience in the insurance industry. He regularly participates as an insurance advisor and special guest on a radio show dedicated to consumer rights, providing a platform for communication between the insurance industry and listeners. He is also an invited lecturer for the Jiangsu and Nantong Insurance Associations, sharing his experience and insights on customer complaints, dispute mediation, and public opinion management. Additionally, he serves as a People’s Supervisor for the Jiangsu Provincial People’s Procuratorate, committed to upholding judicial justice.
With his profound experience in the insurance industry, Shucheng provided professional guidance to the claims department, effectively preventing customer complaints from escalating. He played a key role in handling multiple cases, including complaints at Taizhou Procuratorate, litigation at Nantong Court, and retrials at the Provincial High Court. Through in-depth communication with regulatory authorities, he mitigated regulatory risks. Additionally, he dedicated himself to the company’s transformation and talent cultivation efforts, offering professional training courses to the team. As a People’s Supervisor at the Jiangsu Provincial People’s Procuratorate, he successfully advocated for appeals in dispute cases, providing professional support for retrials.
Q1: How does it feel to be awarded AXA Star?
It has been a great honor, I feel thrilled. I am grateful for the support and trust from my colleagues, which has encouraged me to forge ahead. I also express my heartfelt gratitude to those who voted for me, as well as those who have provided me with selfless help and guidance in my work. This honor is not only a recognition of my past work but also an expectation for my future efforts. I will take this as motivation to continue working hard, using my own actions to influence and inspire everyone around me to pursue higher goals. In the future, I will live up to expectations and strive to become a shining member of AXA Stars.
Q2: What are your habits to keep confident, healthy and positive?
In my spare time, I enjoy meeting new friends, photography, traveling, exercising, and collecting. I have a keen eye for discovering the delicate and beautiful moments in life and capturing them with my camera, freezing them in time. Collecting is an important way for me to enrich my experience and knowledge. Each piece of my collection carries a unique story, allowing me to constantly absorb wisdom and inspiration. I also enjoy making friends with like-minded people and sharing the details of life with them, growing together. These hobbies not only enrich my life but also make me love this world even more.
Q3: Please share with us a book, a movie or a theatre piece.
Recently, I have delved into the book “Ancienne Mutuelle 1817-1967” about the history of AXA’s predecessor company. This has given me a deeper understanding and knowledge of the company’s glorious history and profound culture. From paying attention to the content of the book to actively collecting other historical materials related to the company, I deeply feel that AXA Insurance is not only an insurance company with a long history but also a living history scroll that records the exploration and struggle of human beings in the field of financial insurance. In the process of absorbing the book and collecting materials, I have also completed writing the article “Resilience, Rebirth, and Soaring – A Legendary Journey of the Financial Insurance Industry Carved on the Art Medal”. I believe that in the future, AXA Insurance will continue to uphold its indomitable spirit and write an even more brilliant chapter.
He Qingxiang currently serves as the Department Manager of Marketing Department 2 of Sichuan Branch, with 17 years of experience in insurance sales. Since joining the company in 2006, he has been deeply engaged in sales, bravely challenging himself in the waves of business development. He successfully transformed the motor insurance business from traditional agency to dealer and individual agency and expanded into the health insurance field. His innovative ideas have promoted the balanced development of motor and non-motor insurance businesses.
Starting from 2021, Qingxiang actively responded to the company’s strategic transformation, successfully shifting from a single motor insurance business to a diversified business model. He has driven explosive growth in non-motor insurance business, breaking through the ten-million platform. Even in the fiercely competitive motor insurance market, he has maintained a stable performance of nearly 20 million yuan in annual average revenue for nearly 5 years. He fully understands the importance of non-motor insurance transformation and continuously optimizes the sales logic. Through unremitting efforts, he has successfully opened up important channels such as Sichuan Liheli, contributing significantly to the non-motor insurance premiums of the company for two consecutive years.
In 2023, Qingxiang personally signed non-motor insurance premiums of 13.1 million yuan and auto insurance premiums of 22.01 million yuan. The 28 brokers not only generated substantial output but also received widespread praise for their efficient services and professional consultation responses. In addition, his full-process support in claims services has won high praise from agents at Mingya channels.
Q1: How does it feel to be awarded the AXA Star?
I am grateful for the recognition from the company’s leadership and colleagues, and I thank the company for providing me with such a platform and opportunities over the years. Although there are pressures and new challenges in the sales process, I have also been constantly learning and growing while striving to achieve my goals. I believe that the company’s future development will become better and better, reaching new heights, which drives me to work harder in my future endeavors.
Q2: What are your habits to keep confident, healthy and positive?
Playing basketball for three hours every weekend is my biggest sporting hobby for relaxation. Basketball is a team sport where individual efforts alone are not sufficient. Similarly, in the sales process at AXA, it is necessary to cooperate and grow together with colleagues from various departments and partners. Only then can we achieve a win-win situation!
Q3: Please share with us a book, a movie or a theatre piece.
The book I have been reading recently is “The Biography of Su Dongpo”. Su Dongpo was a great literary giant in Chinese history, with a life full of twists and turns and legendary color. He experienced multiple demotions and exile, but always maintained an optimistic and positive attitude. He constantly fought against fate and made achievements in many fields. Life and work should also be like this!
Yueke currently serves as the General Manager of the Guangzhou Branch, accumulating rich management experience in the insurance brokerage field since graduating in 2008. He has held key positions in insurance brokerage companies, successfully leading multiple large-scale projects and injecting momentum into the development of the companies he worked for. In 2020, he joined AXA, leveraging his outstanding organizational structure optimization and business channel expansion capabilities to lead the Guangzhou Branch to achieve remarkable results.
In 2023, the Guangzhou Branch under Yueke’s leadership achieved remarkable performance, with monthly indicators ranking at the forefront of the branch. Non-auto insurance business achieved the set goals, with premium accounting for more than half. Health insurance even exceeded the annual target in October. At the same time, he actively expanded new channels, improved team configuration, maintained channel relationships, and promoted year-on-year growth of various insurance types. The cumulative annual premium reached 85.6438 million yuan, including 36.1455 million yuan in auto insurance, 10.5041 million yuan in retail insurance, 16.7292 million yuan in health insurance, 22.235 million yuan in commercial insurance, and 15.2307 million yuan in weather index insurance. His significant contributions to the company earned him the title of Annual Outstanding Individual.
Q1: How does it feel to be awarded the AXA Star?
Receiving the AXA Star is a recognition and affirmation of my previous work. It is also an important milestone in my career at AXA, which will inspire me to continue working hard and strive for even better results. I thank the company for providing me with such a great platform, which has given me ample opportunities to showcase myself. Winning this award is a catalyst for my further progress, and I will embrace new challenges with greater enthusiasm.
Q2: What are your habits to keep confident, healthy and positive?
I enjoy reading in my spare time, especially classical books. I have a particular fondness for the theories of the Masters of the Hundred Schools and Chinese history, allowing me to appreciate the profound depth of Chinese culture.
Q3: Please share with us a book, a movie or a theatre piece.
I have recently read “The Collected Works of Han Yu” by the great Tang and Song dynasties writer. His writing style is vibrant, and his insights are unique. His concern for the Dao and the country is evident.
July 25-26, the 2024 branch meeting and“AXA Tianping Elite Sales Club” summit concluded successfully. AXA Tianping management team, leading representatives of Greater China, heads of regional and branch offices, and heads of departments of the head office gathered in Beihai, Guangxi, to review the achievements of the company in the first half of the year, while looking forward to the development blueprint of “Xinghuo”Transformation.
Mr. Kevin CHOR, CEO of AXA Tianping opened the meeting, affirming the achievement of the first half year while clearly emphasizing the company’s commitment to sustainable business. He praised the team on its excellent execution and resilience in the first half of the year‚ and expressed high expectations for the second half of the year and beyond. He stressed the importance of maintaining a strong business foundation and set a clear target of achieving 2.82 billion yuan in premium income, representing a year–on–year growth rate of 2.6%, for the second half of the year.
After four years of persistent struggle and profound transformation and development, we are standing at a landmark turning point, which is not only the best reward for the unremitting efforts of the past, is the first time in corporate history to achieve solid profit growth of the landmark moment, a complete farewell to the long-term loss plight, ushered in the dawn of a new chapter.
In the following reports, we have further learned the results of the first half of 2024: Chief Distribution Management and sales officer Liancheng Zhou called for ensuring profits, professional operations, solid channels and strict compliance with red lines, while chief financial officer Pierre Laur acknowledged the company’s strategic change in the first half of the year, expecting to continue to optimize profits to return to positive growth.
Subsequently, various business lines also passed on the determination to adhere to quality control, comprehensive improvement of operating capacity: motor in sureness to restore the normal operation of the platform, and strive to achieve the annual 3.84 Billion Premium Budget, 97.5% in the second half of the marginal goal; Health insurance should firmly grasp the development opportunities brought by emerging markets and health care reform, hold the market leading position, and strive to achieve positive growth in new orders, while enhancing the risk-resistant capability of the business, we should continue to strengthen capacity-building in the areas of dual-core insurance and risk reduction; retail insurance needs to make efforts to explore new business channels and new projects to fill the gap in retail insurance premiums, to increase the overlap rate of driving accidents and maintain the momentum of continuous growth in the advantageous sectors.
On the second day of the conference,Mr. Kevin CHOR listened to the first-half business analysis reports from three regions, and expected that the profit target of the second half of the year is reached and the annual premium budget is fulfilled.
In addition, areas related to compliance and consumer protections also need solid progress to promote cost control measures, in-depth implementation of this culture.
It is worth mentioning that Xinghuo transformation project has also achieved phased results during this mid-year meeting. For the first time, the Jiangsu, Guangxi and Shandong branches have conducted thematic reports on the spark transformation project to discuss how to achieve the local business model and the plate breakthrough in the fields of health insurance cost management, new energy business development and second-hand vehicle business expansion. Since its official launch on June 14, we have gathered 53 project proposals, and conducted 8 onsite research preparing a solid foundation for the transformation, which undoubtedly fueled the company with extra forces in the future.
After the in-depth discussion and exchange of the semi-annual working meeting, it is firmly believed that with the cooperation of the headquarters, through the joint efforts of all staff, the company will be able to achieve the goal of the second half. In the face of the future, let us take a more firm step, following the development path of Xinghuo Transformation Plan, and create a brilliant future together!
On July 26, AXA management team, esteemed colleagues and elite sales representatives from Hong Kong, Macao and the mainland gathered for a successful AXA Elite Sales Club Summit and Grand Dinner, featuring an impressive lineup of AXA’s distinguished from Greater China, including Sally WAN, CEO of mainland China,Hong Kong and Macau; Kevin CHOR, Chief Executive Officer of AXA Tianping; Johnathan LI, the chief director of distribution of mainland China, Hong Kong and Macau; Eric WEN, Executive director and General Manager of AXA; Liancheng ZHOU, Chief Distribution & Sales Officer of AXA Tianping, alongside other management seniors of AXA Tianping.
The award ceremony commenced at 14:30 pm. Guests resplendent in elegant, graced the red carpet, wearing their autographs as signs of presence, with every step as a testament of their glory and confidence. . During the ceremony, the company honored the elite sales who have excelled over the past year‚ each accolade represented the culmination of relentless effort and perseverance. This moment celebrated their remarkable achievements and heralded the boundless possibilities that are in store ahead.
Ms Sally Wan delivered an affectionate opening speech, expressing her delight at being gathered with all our partners at this summit. She extended her warmest congratulations to the 74 distinguished elite sales, and confirmed her firm belief on a profitable future: “ Looking ahead, I have great confidence in our team, especially under Kevin’s leadership, together with the close collaboration of everyone present. AXA will be able to achieve even greater achievements and continue to write a brilliant chapter!”
Subsequently, the guests were present for the photo moment.
Among them, outstanding representatives from different fields-wang Xiang of Shandong province, Yang Yunfei of Zhejiang Province, Guo Meina of Beijing, he Yi of Chongqing, Wang Xin of Hebei province, Lei Xuezhu of Sichuan province, deng Xia, Yang Nian, Peng Guoqing and Feng Ying from the direct selling field also gave their respective acceptance speeches. As representatives of the elite members, they shared their feelings in a sincere and humble manner, expressed their deep appreciation for the company for providing a platform for them to learn and grow, and worked hand in hand with the company, and the confidence to build something great together.
At the end of the award ceremony, Mr Kevin CHOR delivered a closing speech, expressing his gratitude towards the elites for their outstanding performance, their devotion to work and their outright sacrifice in facing challenges without which we won’t be able to achieve this brilliance, encouraging them to strive together for a new chapter of AXA Tianping’s glorious journey.
Ms.Sally WAN and Mr.Kevin CHOR also jointly awarded the banner symbolizing honor and responsibility along with all members’ trust and expectations to the president of the Elite Sales Club, Wang Xiang, wishing him to continue to carry forward with this honor.
In the evening, the grand dinner slowly unveiled, with a scene glittered with dazzling stars.. Everyone raised their glasses and celebrated, sharing the joy of success and hope for the future. The dinner was also interspersed with a lucky draw, adding more surprises and joy to the party.
The successful conclusion of the summit is not only a recognition for the hard work of the past year, but also a bright prospect for future cooperation and development. With this spirit in mind, AXA will continue its“Customer-centric” strategy, and strengthen its investment and development in Greater China, through the integration of multi-regional resource advantages, and continue to meet the diverse needs of customers.
The 2024 annual mi-year branch meeting, together with “AXA Tianping Elite Sales Club” summit were successfully convened in Beihai, Guangxi Province from 25 to 26 July, bringing together the management team, leading representatives from Greater China, heads of departments and branches to review the first-half results and to set operating direction for the second half. Thanks to the joint efforts of we have achieved a break even under the IFRS standard for the first time since our full aquisition We greatly appreciate the outstanding execution and resilience shown by the team, and expect that moving forward, we are to continue consolidating the second half of the cost base to achieve long-term sustainable business.
The meeting was highly productive, yielding consensus on key areas such as product management, distribution maintenance, quality control, consumer protection, compliance and business capacity enhancement, which is leveraged as a platform to address the opportunities and challenges that the business lines are facing.What particularly gratifying is the progress of Xinghua Transformation, with interim achievements obtained in Jiangsu, Guangxi and Shandong branches, conducting thematic reports on health insurance cost management, new energy business development and second-hand vehicle business expansion as the result of a synergized cooperation between branches and headquarters. Since its official launch, Xinghuo transformation project has inspired 53 project proposals and 8 onsite branch visits, demonstrating a strong, collective determination for a “bottom-up” transformation which undoubtedly fueled company’s with a stronger driving force as we move forward on this journey.
Another achievement that took place in the month of July is “Xing Lin Bao”launched by Beijing Branch,the first commercial personal health insurance with traditional Chinese medicine included This innovative product uniquely integrated traditional Chinese medicine features with commercial insurance types, offering treatment, family health care, integrated Chinese and Western medicine consultations and health check-up services, aiming to contribute to the well-being of our customers as they strive to achieve a better quality of life.
In response to the call from the NFRA (national financial regulator administration) and the China Insurance Industry Association,our company actively participated in the“7.8 Insurance Day. Under the theme “Forward with confidence with each and every step” l we shared insurance knowledge and promoted the spirit of the industry through short videos, live broadcasts, and other engaging formats.
The good news of this month’s continued with the grand prize that AXA Tianping has won for its philanthropic endeavors and employee volunteering activities awarded by Group. Two outstanding employee volunteers will go to France and Morocco to experience a two-day scientific research trip representing AXA Tianping to the AXA family across the globe.
My fellow co-workers, let us adhere to the faith, and focus on the prize for the ultimate goal of achieving sustainable growth!
The 2024 annual mi-year branch meeting, together with “AXA Tianping Elite Sales Club” summit were successfully convened in Beihai, Guangxi Province from 25 to 26 July, bringing together the management team, leading representatives from Greater China, heads of departments and branches to review the first-half results and to set operating direction for the second half. Thanks to the joint efforts of we have achieved a break even under the IFRS standard for the first time since our full aquisition We greatly appreciate the outstanding execution and resilience shown by the team, and expect that moving forward, we are to continue consolidating the second half of the cost base to achieve long-term sustainable business.
The meeting was highly productive, yielding consensus on key areas such as product management, distribution maintenance, quality control, consumer protection, compliance and business capacity enhancement, which is leveraged as a platform to address the opportunities and challenges that the business lines are facing.What particularly gratifying is the progress of Xinghua Transformation, with interim achievements obtained in Jiangsu, Guangxi and Shandong branches, conducting thematic reports on health insurance cost management, new energy business development and second-hand vehicle business expansion as the result of a synergized cooperation between branches and headquarters. Since its official launch, Xinghuo transformation project has inspired 53 project proposals and 8 onsite branch visits, demonstrating a strong, collective determination for a “bottom-up” transformation which undoubtedly fueled company’s with a stronger driving force as we move forward on this journey.
Another achievement that took place in the month of July is “Xing Lin Bao”launched by Beijing Branch,the first commercial personal health insurance with traditional Chinese medicine included This innovative product uniquely integrated traditional Chinese medicine features with commercial insurance types, offering treatment, family health care, integrated Chinese and Western medicine consultations and health check-up services, aiming to contribute to the well-being of our customers as they strive to achieve a better quality of life.
In response to the call from the NFRA (national financial regulator administration) and the China Insurance Industry Association,our company actively participated in the“7.8 Insurance Day. Under the theme “Forward with confidence with each and every step” l we shared insurance knowledge and promoted the spirit of the industry through short videos, live broadcasts, and other engaging formats.
The good news of this month’s continued with the grand prize that AXA Tianping has won for its philanthropic endeavors and employee volunteering activities awarded by Group. Two outstanding employee volunteers will go to France and Morocco to experience a two-day scientific research trip representing AXA Tianping to the AXA family across the globe.
My fellow co-workers, let us adhere to the faith, and focus on the prize for the ultimate goal of achieving sustainable growth!
To continue igniting the passion of AXA’s global colleagues, the group has selected six entities for their exceptional performance in corporate philanthropy and employee volunteering. Each selected entities will choose two outstanding employee volunteers embark on a remarkable journey – a two day experience on Tara boat in French Riviera early September.
Given AXA Tianping’s continued enthusiasm in the field of corporate philanthropy and volunteering activities as well as diversely organized “AXA Hearts in Action” activities in June, a grand prize from group has been granted which is not only a recognition and appreciation for AXA’s tireless efforts, but also the highest honor the company has received since its participation to “AXA Hearts in Action”.
To honor our global recognition, the headquarters have meticulously designed a nomination process and a selection mechanism for choosing 2 employee volunteers from 26 branches & centers via a lucky draw, Upholding the principles of fairness, equity, and transparency, Mr. Kevin Chor, our CEO, has personally conducted the lucky draw at the mid-year branch meeting, choosing two lucky employees out of 61 candidates proposed by branches:
Baolian YAN from Shandong branch and Xinying HE from Fujian branch, who will not only experience the beautiful scenery of the Cote d’azure, but also visit the Monaco Science Center and the Monaco Ocean aquarium to explore the valuable knowledge of marine biodiversity with 12 other outstanding staff volunteers from across the world.
As Dai Siyuan, Chief of Staff to the CEO and Chief Transformation Officer, said at the opening of the event, “As a member of the group’s family, we spare no efforts in balancing economic benefits while paying back to the society. This award is not only a recognition and encouragement to AXA, but also a reflection of the importance the group attaches to China’s strategic market.”
I hope that the two colleagues in the next journey of harvest, look forward to the sea trip in September all smooth, full.
【What’s the Tara】
Nonprofit Organization for the oceans, environment, and science to inform and educate the younger generation and leaders from all continents
Became a nonprofit partner of AXA Group in April 2023
Headquartered in Paris, the United Nations has a“Special observer” seat
To date, the Tara and its partners have jointly organized 12 major expeditions
Travel to Hainan, China, Xiameng, Hong Kong and Shanghai from February to April 2018
On July 26, “Eternal Notre Dame” traveled through time-immersive VR, it was officially opened in the presence of the French consulate-general in Shanghai, the French Embassy in Beijing, the Shanghai Municipal Administration of Culture and Tourism, the Shanghai Municipal Commission of Commerce, the Shanghai Municipal Green-looking Bureau, the long-term business group, France Telecom, the Shanghai Exhibition Center Group and the Shanghai Municipal Youth Sports Federation. AXA Tianping was invited to attend the opening ceremony and the atmosphere was warm and solemn.
As a tribute to the 60th anniversary of the establishment of diplomatic relations between China and France, AXA Tianping, together with a long history of literature and biography, made a modest contribution to the“Rebirth by fire” of Notre Dame de Paris.
AXA France added to its civil liability insurance coverage for Europe Echafaudage and Le Bras Freres, two contractors that were working on the restoration of Notre Dame. In addition, we have been involved in the Notre Dame handicrafts and ritual-related items insurance work, to make a tangible contribution to the rebirth of Notre Dame.
As one of the projects Le Festival Croisement, a cultural project between China and France- at the occasion of its 60th anniversary of diplomatic relations”, the“Eternal Notre Dame” travels through time and space to immerse itself in VR, using state-of-the-art three-dimensional scanning technology, the exact reconstruction of Notre Dame’s Gothic architecture, from its construction in the Middle Ages to its current restoration, allows the audience to travel through time and gain an insight into the long history of this World Heritage Site.
The VR experience at the opening ceremony attracted the attention of many guests and the audience.
The audience put on their VR glasses and set off on a unique exploration of Notre Dame. In the virtual world, they“Travel” through time and space to appreciate the delicate relief decoration on the outside wall of Notre Dame, go inside to visit the famous flame-type vault, rose window, and finally climb the bell tower overlooking the city of Paris, feel the unique charm of this world cultural heritage, as if experienced the building from the Middle Ages to modern ups and downs.
We sincerely invite you to embark on a new journey to explore the world, accessed via VR and protected by AXA Tianping.
On July 10, AXA was invited to attend the policy announcement and urban promotion activities for the 2024 investment sharing session becoming one of a series of key projects promoting the development of the new city. At the event, Gu Jun, deputy secretary-general of the Shanghai municipal government, introduced several policy measures aimed at fostering high-quality development in the new town. The plan outlined 16 specific measures across four key areas: industry leadership, energy level enhancement, resource allocation and mechanism innovation. These measures are designed to drive the development of new cities with distinctive industries, enhance urban functions through the layout of public services, improve spatial quality with the construction of transportation facilities and stimulate internal through innovative mechanisms, thereby accelerating the development of the new city.
It is reported that the“Chaoyong Pujiang” activity is guided by the spirit of the central economic work conference and the General Secretary’s visit to Shanghai, aiming to showcase Shanghai’s development opportunities and outline a new vision, highlighting unique advantages and favorable environment to global investors. The event, hosted by the Shanghai Municipal Government, showcased Shanghai’s economic vitality and industrial development priorities to global investors through a series of initiatives.It not only attracted globally renowned companies like AXA, but also facilitated the signing of several major industrial projects to support the construction of a modern industrial system.
In 2024, AXA Management (Shanghai) Co. , Ltd. will introduce 21 major functional projects in the new city (“Dishui Lake Financial Bay”) which reflects the government’s high recognition and support for AXA, as well as AXA;s commitment to play a significant role in the new city construction and contribute to the prosperity and development of the city.
With a 25 – year presence in China, AXA Group firmly believes in the Chinese market and continues to invest in it. In 2006, AXA was established in Lujiazui Free Trade Zone to leverage Shanghai’s policy and geographical advantages. Serving as the regional headquarters for the multinational corporation, AXA coordinates resources across China to provide management and advisory services. Since 2023, AXA expansion has taken on a new dimension with the move to a new port-adjacent area as a national strategic platform.
In addition to its existing “cross–regional headquarters” functions, AXA plans to expand into scientific and technological services and insurance innovation. The focus will be on developing comprehensive technological capabilities in insurance technology applications, big data services, AI applications, and more. By serving a group of licensed institutions and offering insurance technology services, AXA aims to “go global” and, in collaboration with the port, establish an international financial technology innovation hub with significant influence.
The event was covered by a number of mainstream media outlets:
“Meet the legend, go to the great”-AXA X Liverpool Football Club special event, taken place in AXA Tianping Chengdu Direct Sales Online Center was successfully held. The event is an important part of the in-depth cooperation between AXA and its global partner Liverpool Football Club in Greater China. The two brands with a century’s history are working together to inspire the next generation to pursue their sports dreams, meet the challenge with confidence. Swire Properties teamed up with Liverpool Football Club to create an immersive football event in Hong Kong and Mainland China, following the Guangzhou event in March this year, liverpool football club in Chengdu once again brought the “ Anfield-experience Liverpool Football Festival.”.
July 3
‘Anfield-experience the Liverpool Football Pageant’ in Chengdu’s Taikoori.
VIP event in Liverpool
Great integration between LFC legend and the guests.
July 4th
Liverpool Football Club legend John · Barnes was invited to attend AXA x Liverpool Football Club Special Event.
This event took place at the AXA Tianping Direct Sales Online Center workplace, presenting a remarkable experience of interaction with star athletes to the key partners and employees of the Online Center, Claims & Customer Service Department, as well as the Sichuan Branch.
As one of the earlier telemarketing channels nationwide, AXA Tianping Direct Sales Online Center has received full attention and recognition from the group and headquarters since 2007. Following the company’s strategic orientation and implementing the value of transforming from a payer to partner, it has become the most solid force throughout the company’s strategic transformation process. This is also perfectly aligned with the values of Liverpool Football Club, which is to move forward with perseverance and never walk alone.
The Event Onsite
Mrs. Siyuan DAI, Chief of Staff to the CEO and Chief Transformation Officer， delivered the opening remarks， wishing this event will be an unforgettable experience for our partners and staff in e-commerce, e-services and Sichuan branch.
John Barnes
Mr. John Barnes shared his great experience working AXA Tianping again to participate in the activity, while feeling the fiery enthusiasm of Chengdu.
Along-lasting friendship
AXA and Liverpool football club swapped precious gifts in the hope that the partnership between AXA and Liverpool club will flourish.
Mr. Yang Yong, Chief Claims and Customer Service Officer of AXA Tianping, brought a set of Chengdu’s classic gaiwan tea set, hoping that Mr. Barnes would enjoy life and be healthy.
Ms. Siyuan DAI, Chief of Staff to the CEO and Chief Transformation Officer AXA Tianping, presented a panda doll as a local souvenir, indicating a life full of happiness and success.
Ms. Cao Hongju, General Manager of AXA Tianping Direct Selling Online Center, presented Chengdu’s traditional crafts – Shu Jinchuan Opera Mask, wishing that friendship will last forever.
An excellence to be remembered
John Barnes presented awards to the top salespeople at the Direct Sales Online Center, offering them beautiful blessings in memory of the growth milestones of AXA Tianping’s telemarketing team.
The Lucky Draw
A lucky draw as organized, witnessed by John Barnes and the staff, creating unforgettable memories for all of them.
A Collective Glory
Barnes presents the award for the longest-serving employee in the room.
The whole audience sang a birthday song to celebrate the birthday of the children who happened to be there on that day.
A continued wonderful journey
The 2024 AXA X Liverpool Football Club special concluded successfully.
AXA’s partnership with Liverpool Football Club has been renewed until 2029 and we look forward to continuing to work together for more exciting events to come.
