Amid the vibrant bloom of June, AXA Tianping remains committed to our mission of “Protecting What Matters” as we continue to demonstrate the profound value of insurance through multifaceted roles in serving national strategies and providing protection solution to our customers. people’s livelihoods.
As a Stabilizer and Accelerator in Healthcare,we are deepening the multi-tiered healthcare security system, collaborating with government and industry partners by promoting synergistic development between basic medical insurance and commercial health coverage. The launch of IP + OP 2025 (Premium Selection 2025) marks not only a product milestone but also reaffirms our innovative leadership in health insurance. By integrating Sino-French expertise at the Tsinghua Science Park Forum, AXA injects insurance dynamism into “Healthy China,” helping build an integrated public protection network encompassing “Medical Care, Insurance, and Pharmaceuticals.”
As a Bridge for Chinese Enterprises Going Global,we connect global resources to safeguard national strategies,leveraging AXA Group’s global network.We signed a tripartite Memorandum of Understanding (MoU) with PICC and AXA Thailand, pioneering a “Technology + Reinsurance + Distribution” model to support Chinese NEV (New Energy Vehicle) manufacturers entering Southeast Asian markets. The Thailand project signifies AXA’s emergence as a critical hub linking Chinese enterprises with the global insurance ecosystem.
As an “Actor for Human Progress”,we partner with distributions and business partners to extend our societal commitment. From the Liangshan Prefecture water purification project winning the “Golden Promise Award” to uniting 25 branches for “AXA Hearts in Action,” we focus on vulnerable children’s needs, empowering philanthropic initiatives backed up by technology. Our 47,000 hours of companionship for relocated children in Suijiang, Yunnan, and onsite visits across five cities hospitals exemplified AXA’s shared-responsibility with partners.
As a Professional Risk Manager,we fortify defenses against disasters. Confronting extreme weather, our nationwide disaster prevention drills tested emergency response capabilities at “real-combat and professional” standards. By simulating catastrophic scenarios like floods and typhoons, we hone teams’ disaster-relief skills, advancing risk reduction management to build stronger safety embankments for clients.
As an Active Advocate and Practitioner of “Care & Responsibility”,we return to our roots. During the nationwide “7.8 Insurance Public Awareness Day” campaign, AXA Tianping Headquarters coordinated unified actions across all branches. Teams engaged communities, campuses, commercial districts, and villages through:
Illuminating city landmarks & setting up warm service stations
Interactive activities & cultural integration in business hubs. By embedding financial literacy into daily life, we vividly illustrated the annual theme “Insurance Makes Life Better,” grounding our pledge to transition “from payer to partner” across China.
Whether it’s to advance national strategies or commit to social wellbeing, AXA always takes responsibility at heart Moving forward, we will continue embracing our multifaceted roles as stabilizer, bridge, guardian, and manager – ensuring the power of insurance truly illuminates countless homes.
Amid the vibrant bloom of June, AXA Tianping remains committed to our mission of “Protecting What Matters” as we continue to demonstrate the profound value of insurance through multifaceted roles in serving national strategies and providing protection solution to our customers. people’s livelihoods.
As a Stabilizer and Accelerator in Healthcare,we are deepening the multi-tiered healthcare security system, collaborating with government and industry partners by promoting synergistic development between basic medical insurance and commercial health coverage. The launch of IP + OP 2025 (Premium Selection 2025) marks not only a product milestone but also reaffirms our innovative leadership in health insurance. By integrating Sino-French expertise at the Tsinghua Science Park Forum, AXA injects insurance dynamism into “Healthy China,” helping build an integrated public protection network encompassing “Medical Care, Insurance, and Pharmaceuticals.”
As a Bridge for Chinese Enterprises Going Global,we connect global resources to safeguard national strategies,leveraging AXA Group’s global network.We signed a tripartite Memorandum of Understanding (MoU) with PICC and AXA Thailand, pioneering a “Technology + Reinsurance + Distribution” model to support Chinese NEV (New Energy Vehicle) manufacturers entering Southeast Asian markets. The Thailand project signifies AXA’s emergence as a critical hub linking Chinese enterprises with the global insurance ecosystem.
As an “Actor for Human Progress”,we partner with distributions and business partners to extend our societal commitment. From the Liangshan Prefecture water purification project winning the “Golden Promise Award” to uniting 25 branches for “AXA Hearts in Action,” we focus on vulnerable children’s needs, empowering philanthropic initiatives backed up by technology. Our 47,000 hours of companionship for relocated children in Suijiang, Yunnan, and onsite visits across five cities hospitals exemplified AXA’s shared-responsibility with partners.
As a Professional Risk Manager,we fortify defenses against disasters. Confronting extreme weather, our nationwide disaster prevention drills tested emergency response capabilities at “real-combat and professional” standards. By simulating catastrophic scenarios like floods and typhoons, we hone teams’ disaster-relief skills, advancing risk reduction management to build stronger safety embankments for clients.
As an Active Advocate and Practitioner of “Care & Responsibility”,we return to our roots. During the nationwide “7.8 Insurance Public Awareness Day” campaign, AXA Tianping Headquarters coordinated unified actions across all branches. Teams engaged communities, campuses, commercial districts, and villages through:
Illuminating city landmarks & setting up warm service stations
Interactive activities & cultural integration in business hubs. By embedding financial literacy into daily life, we vividly illustrated the annual theme “Insurance Makes Life Better,” grounding our pledge to transition “from payer to partner” across China.
Whether it’s to advance national strategies or commit to social wellbeing, AXA always takes responsibility at heart Moving forward, we will continue embracing our multifaceted roles as stabilizer, bridge, guardian, and manager – ensuring the power of insurance truly illuminates countless homes.
安盛天平“7.8保险公众宣传日”全国行动：以爱为名照亮美好生活
AXA Tianping’s Nationwide Campaign for “7.8 National Insurance Day”: Empowering Better Lives through the Power of Protection and Love
Recently, the 2025 “7.8 National Insurance Day” campaign, guided by the National Financial Regulatory Administration and organized by the Insurance Association of China, is in full swing. Responding enthusiastically to the call, AXA Tianping has closely aligned with this year’s theme, “Love and Responsibility: Insurance Makes Life Better.” Under the unified deployment of the headquarters, branches nationwide have actively responded and meticulously planned a series of diverse and substantial public welfare promotional activities. These initiatives have reached deep into communities, villages, campuses, and commercial districts, demonstrating the insurance industry’s original mission and social responsibility through concrete actions.
Reaching Out to Communities and Rural Areas to Fortify the Frontline of Risk Prevention
AXA Tianping extended its services to the grassroots level, sparking a nationwide wave of “Insurance Services Entering Communities and Villages.” Volunteer teams were organized to provide public welfare insurance protection and services to regions and populations in need, conveying the warmth of security face-to-face.
Ningbo: Charity Bazaar Warms Hearts On July 6, the Ningbo Branch, alongside industry peers, visited Anshan Village in Jiangbei District. They addressed public insurance queries and disseminated knowledge on preventing illegal fundraising and fraud. Concurrently, a charity sale featured handicrafts from welfare institutions and company-donated materials, with proceeds benefiting public welfare causes. Sub-venues were equally vibrant: along Xiaolingfeng Hiking Trail, mobile promoters shared knowledge, transforming water stations into mini publicity points; at the Anshan Village market entrance, Party member pioneers in red vests proactively distributed materials and answered questions for villagers, integrating financial safety knowledge into daily life.
Shaanxi: Integrating Red Spirit into Service On July 2, the Shaanxi Branch operated on dual fronts. At Yulin Kaiyuan Community, a “Consumer Protection Station” became a neighborhood financial literacy hub, focusing on enhancing risk prevention awareness. At the General Deng Baoshan Memorial Hall, the publicity team skillfully combined the inheritance of the “red spirit” with explaining insurance’s mission, articulating the industry’s responsibility in serving national welfare and people’s livelihoods to visitors and staff, deepening public recognition of the industry’s value.
Yunnan: Community Collaboration Builds Defenses On July 8, the Yunnan Branch partnered with Jinjiang Road Community and multiple collaborators for the “Fortifying Risk Defenses” public welfare event. On-site financial literacy sessions were engaging and accessible, while the “I am a Community Financial Safety Guardian” photo booth spurred resident participation. Innovative activities like fun quizzes and the “Seedling Card Growth Guardian Plan” made risk prevention concepts educational and enjoyable. Customized tote bags carried messages of safety and environmental protection into thousands of households.
Sichuan: Citywide Transmission of Protection The Sichuan Branch illuminated the Raffles City Chengdu screen, conveying its vision of evolving “From Payout Provider to Lifetime Companion.” Simultaneously, it established a “Warmth Insurance Station” in Chongzhou Shuanghe Community, adding a layer of security to residents’ lives.
Chongqing: Red Legacy Empowers Grassroots Service AXA Tianping Chongqing Branch centered its activities on “Red Legacy + Five Entries of Insurance + Establishing Insurance Service Points + Insurance Public Welfare Activities.” Employees visited the Lü Yujiu Memorial Hall to absorb the spirit of “Loyalty and Dedication,” followed by thematic Party lectures deepening understanding of insurance’s value. “One-on-One Consultation Desks” were set up in Party-Mass Service Centers, addressing hot topics like pension, health insurance, and fraud prevention. Party pioneer teams entered rural areas, exposing fraud traps and safeguarding villagers’ “money bags.”
Tianjin: Diverse Care Shows Warmth The Tianjin Branch entered multiple communities, popularizing insurance knowledge through “lectures + experiences.” Leveraging the “Azure Journey” disability-themed art exhibition, it partnered with public welfare organizations for special needs group care initiatives and charity sales, showcasing the industry’s boundless compassion.
Hebei: Edutainment Boosts Awareness The Hebei Branch, coordinating with its tier-three agencies, conducted “Insurance Publicity Enters Communities” activities. Carefully designed fun Q&A sessions and interactive games ignited community participation. Over 1,200 inquiries were received, and more than 750 pieces of promotional material were distributed during the campaign.
Inner Mongolia: Campus Science Reaches Villages The Inner Mongolia Branch conducted public welfare campaigns at Inner Mongolia University of Technology and Shaliang Village. On campus, vivid case studies explained insurance’s role, alongside knowledge on preventing illegal financial activities and fraud, sparking student interest. In the village, practical insurance knowledge and anti-fraud guides were provided, empowering villagers to use insurance against risks in production and daily life, fulfilling the commitment that “Popularization is not just for a day; responsibility is always present.”
Zhejiang: Canal Walk Transmits Responsibility Zhejiang Branch coordinated diverse activities across its agencies: Hangzhou combined red education and insurance concepts in a canal-side walk; Jinhua entered villages for anti-fraud education; Shaoxing/Wenzhou held community financial safety classes; Jiaxing/Taizhou showcased industry spirit through group walks, reaching over 1,000 people.
Fujian: Bamin Collaboration Connects with People The Fujian Branch, partnering with nearly 40 provincial insurance companies, held a grand event at Fuzhou Fusheng Qianlong Plaza. Through consultation desks, pamphlets, posters, and “one-on-one professional explanations,” it deepened understanding of insurance’s function and value, bridging the gap between the public and the industry. The event strengthened risk prevention awareness, promoted regular knowledge dissemination, and highlighted insurance’s commitment to serving the people.
Breaking from traditional models, AXA Tianping integrated insurance knowledge into diverse settings like education, culture, and commerce, achieving precise outreach and enhancing public satisfaction through warm service initiatives.
Guangdong: Safeguarding the Future in Schools On July 1, Guangdong Branch entered Guangzhou Dongming Liyuan School with a novel “Insurance Knowledge + Summer Safety” class. Through lively lectures and interactive Q&A, elementary students learned about water, road, and home safety alongside basic insurance concepts, boosting self-protection awareness. This effort aimed to radiate the concept of protection back to families through the children.
Henan: Commercial District Visuals Enhance Awareness Henan Branch utilized the stunning naked-eye 3D screen at Zhengzhou Wanda Plaza to powerfully visualize the annual theme, shaping a trustworthy industry image. Consultation desks within the plaza offered face-to-face financial knowledge for pedestrians and merchants, emphasizing the “Three Appropriatenesses” principle of insurance to guide rational consumption.
Shandong: Cultural Empowerment Showcases Responsibility During the publicity week, Shandong Branch organized employees to passionately perform red-themed poetry recitals, using cultural power to transmit spirit and demonstrate commitment. Agency outlets fostered a strong atmosphere, while widespread knowledge dissemination occurred through “Five Entries” activities. Jining Sub-branch actively participated in the “Financial Culture with Chinese Characteristics · Executives Talk” event, contributing to industry culture building.
Guangxi: Red Footsteps Convey Great Love On July 6, Guangxi Branch organized employees for a red-themed walk at an educational base, inheriting spirit and demonstrating commitment. On July 8, Qinzhou Sub-branch employees participated in voluntary blood donation, conveying love through their blood. Simultaneously, the branch and its sub-branches conducted 9 intensive “Five Entries” publicity activities at the grassroots level during the campaign period, delivering insurance services and knowledge to villages, communities, and enterprises, genuinely transmitting the warmth of insurance.
Jiangsu: Carnival Talks Protection Jiangsu Branch, partnering with Bank of China Insurance Jiangsu Branch, hosted an “Insurance Carnival” at Xinlihua Center. The venue featured history exhibits, knowledge booths (consumer protection/fraud prevention), and interactive quiz sections. Staff actively disseminated knowledge and explained skills, rewarding participants with gifts. The vibrant atmosphere effectively raised public insurance awareness, vividly interpreting “Insurance Makes Life Better,” and promised continued social responsibility fulfillment.
Shenzhen: Dual Channels Deliver Warmth Shenzhen Branch innovated with a “Public Welfare Walk + Commercial District Promotion” dual model: In the morning, staff gathered at Central Park in uniform for a public welfare walk promoting healthy lifestyles and insurance concepts along the route; In the afternoon, they set up booths in the Hanguo Center commercial district (Funan Community), focusing on three themes: “Insurance Makes Life Better,” “Prevent Illegal Fundraising,” and “Financial Rights Protection,” distributing promotional items and practical daily supplies, attracting enthusiastic resident interaction and effectively enhancing risk prevention awareness.
Practicing Green Public Welfare: Walking Together Towards a Better Future
AXA Tianping actively encouraged collective and individual activities like walking, urging employees to donate steps for learning financial/insurance knowledge and sharing event highlights. This infusion of health and vitality transmitted positive industry energy, integrating public welfare concepts into green actions, forming a beautiful feature of activities nationwide.
Many branches coincidentally chose public welfare walks to convey health concepts and insurance’s great love. Ningbo employees became mobile promotion points on Sunhu Park trails; Guangdong Party members promoted after a walk on Huangpu Changzhou Island Greenway, combining red education at Huangpu Military Academy; Guangxi Branch Party branch organized a red-themed walk; Henan Party members led a red heritage walk on “July 1st,” inviting public participation; Shandong Branch officially launched its public welfare walk on July 5th.
While promoting step donations, AXA Tianping branches extended warmth through public welfare actions, deepening its meaning and conveying insurance’s caring nature. Guangxi Qinzhou Sub-branch organized employee blood donation on July 8th. Branches in Guangxi, Shandong, and elsewhere also actively carried out “Five Entries” activities (entering villages, communities, campuses, enterprises, commercial districts), delivering insurance services where most needed.
2025 marks the thirteenth year of the “7.8 National Insurance Publicity Day” campaign. From the East China Sea coast to the southwestern border, bustling metropolises to tranquil villages, AXA Tianping’s 2025 campaign footprint spanned the nation. This nationwide initiative, led by the head office and enthusiastically innovated and implemented by branches, is not only a vivid interpretation of the theme “Love and Responsibility: Insurance Makes Life Better,” but also a tangible reflection of AXA Tianping’s steadfast commitment to evolving “From Payout Provider to Lifetime Companion,” actively engaging in the financial sector’s “Five Major Articles,” and serving national strategies and people’s needs. AXA Tianping will continue to use professionalism and warmth to guard every aspiration for a better life.
From June 16 to 22, AXA Tianping Property & Casualty Insurance Co., Ltd. (hereinafter “AXA Tianping”) actively responded to the global call of “AXA Hearts in Action.” Together with its 25 branches nationwide, distribution partners, and clients, AXA Tianping brought warmth and hope to locations including Suijiang (Yunnan), Wuhan, Chongqing, Nanjing, Shanghai, and Hangzhou. Through diverse philanthropic activities, the company passed the torch of compassion, explored innovative pathways for collaborative public welfare, and advanced sustainable philanthropic practices.
Over 47,000 Hours of Companionship: Addressing the Growth Challenges of Relocated Children in Suijiang, Yunnan
In Suijiang County, Zhaotong, Yunnan, the implementation of the relocation policy has brought children from deep within the mountains to new environments. They face unfamiliar languages, schools, and daily rhythms, grappling with challenges in educational transition, social integration, and psychological adaptation. To help these children navigate their “relocation journey” smoothly, AXA Tianping launched both online and on-site volunteering activities, enabling hope to take root and flourish anew.
From June 16 to 20, AXA Tianping initiated a WeChat Step Donation Challenge via the “Emma by AXA ” platform,. In just five days, nearly 2,000 participants actively joined, collectively donating over 10 million steps and contributing more than 47,000 hours of companionship. Together, they raised RMB 100,000. These funds will provide “Care Packages” for the relocated children and support local educational, psychological care, and community integration projects, helping the children thrive in their new surroundings.
Simultaneously, AXA Tianping bridged the distance with a onsite visit. Partnering with distribution collaborators Datoo, Mingya, Liming, and Nian’an, a team of volunteers traveled to the “Children’s Home” in Fuxing Community, Suijiang County, Zhaotong City, Yunnan, on June 21. Through interactive games, art workshops, and companionship, they earned the children’s brightest smiles with care and presence. The volunteer team also visited local families facing difficulties, delivering “Growth Support Kits” to address their daily needs.
Five–Cities“Charity Roadshow”: distributionPartners Joined for OnsiteVisits to Top-Tier Children’s Hospitals
From June 18 to 19, AXA Tianping collaborated with distribution partners Liming Insurance Agency and Datoo Insurance Services to launch the “Five Cities, Top-Tier Hospitals Public Welfare Initiative” simultaneously in Wuhan, Chongqing, Nanjing, Shanghai, and Hangzhou. Volunteers visited Class A Tertiary Children’s Hospitals, embodying responsibility through action. Activities like interactive games, crafting “Bravery Medals,” and shared picture book reading brought joy and courage to young patients, helping alleviate treatment anxiety and improve their hospital experience.
National Resonance: Making Philantropy and Volunteering as Part of Your Daily Lives
Every effort counts, and perseverance leads to great achievements. This year marks AXA Tianping’s sixth consecutive year participating in the group-initiated “AXA Hearts in Action” volunteer program. Building on this foundation, AXA Tianping simultaneously activated “Charity A la Carte” across all 25 national branches. This initiative encourages localized, self-driven actions and promotes the idea that everyone can contribute to public welfare. Employees are motivated to integrate goodwill into daily life through activities like Workplace Charity Markets, Love Creation Camps, and visits to support the elderly and people with disabilities, transforming compassion into sustained care. This call received enthusiastic responses nationwide.
The Ningbo Branch, together with distribution partners, visited the Ningbo Social Welfare Institute for companionship and donation activities for children with disabilities, receiving a certificate of appreciation from the institute.
The Guangdong Branch launched a “Dual Project,” conducting “Summer Coolness Delivery” and eco-bag painting activities to advocate for green lifestyles.
The Shaanxi Branch organized an eco-themed canvas bag painting “Love Creation Camp,” using brushes to spread green concepts.
The Zhejiang Branch held a fitness walk event promoting environmental and green ideals.
The Tianjin Branch set up a “Charity Market Corner,” supporting local public welfare projects through internal charity sales.
The Fujian Branch organized employees to visit the Huaxu Senior Care Home in Jin’an District, Fuzhou, carrying out the “Warmth for the Elderly” activity, honoring the traditional virtue of respecting seniors.
As one of China’s largest and most diversified foreign-funded P&C insurers, AXA Tianping has remained rooted in China for 26 years, steadfastly upholding its brand mission of “Act for Human Progress by Protecting What Matters” Bearing responsibility and acting upon it, AXA Tianping will continue to uphold the principle of balancing economic benefits with social responsibility. The company remains committed to advancing inclusive finance and fulfilling its social duties, carrying its mission forward with compassion.
Recently, at the “2025 Golden Win · Financial Brand Influence Awards Ceremony” hosted by China Banking and Insurance News, AXA Tianping’s “Purified Water for Children in Need” project, jointly initiated with Aiyou Charity Foundation, was honored with the “2025 Golden Win · Financial Brand Annual Social Welfare Project” award. As the only official publication recognized by NFRA, this prestigious industry platform once again acknowledged AXA Tianping’s firm commitment to its brand mission of “acting for human progress by protecting what really matters.”
The project focused on improving portable water safety for 712 underprivileged children at the Naituo Town Central School in Liangshan Yi Autonomous Prefecture, Sichuan. Employing an innovative approach combining “athletic philanthropy + technological empowerment,” it mobilized 5,223 participants through a “WeChat Step Donation Challenge.” Leveraging corporate matching donations, the project funded the installation of a reverse osmosis water purification system for the school, significantly enhancing campus drinking water conditions. It further extended into health education, material support, and employee volunteer visits, creating a comprehensive corporate philanthropic model.
Since its launch, the project received recognition from the AXA Group in September 2024. Two employee volunteer representatives from China, selected through a rigorous process, were invited to access exclusive experience at Tara Boaton the French Riviera, witnessing the Group’s profound commitment to societal responsibilties. Additionally, the initiative was featured by over 30 media outlets, including China Philanthropy News and PR Newswire, generating cumulative exposure surpassing 5 million.
Winning the “Golden Win Award” represents high recognition of AXA Tianping’s philanthropic efforts and its social impact. Building on this momentum, in June of this year, we once again partnered with the Aiyou CharityFoundation, mobilizing 25 nationwide branches, distributionpartners, and clients for the “AXA Hearts in Action” Employee Volunteer Week. Activities spanned Suijiang (Yunnan), Wuhan, Chongqing, Nanjing, Shanghai, Hangzhou, and other locations, encompassing diverse dimensions such as child companionship, hospital visits, environmental actions, and support for the elderly and persons with disabilities. This initiative encouraged employee participation, fostered local co-creation, and strengthened our sustainable, diversified, and enduring philanthropic ecosystem.
Moving forward, AXA Tianping will continue to deepen its integration of Environmental, Social, and Governance (ESG) principles, taking more compassionate and innovative actions to safeguard a sustainable and prosperous future for society.
Caption: AXA Group Deputy CEO George Stansfield, accompanied by the Global Senior Management Team, warmly welcomes the Chinese delegation and engages in cordial exchange.
乔治先生在欢迎致辞中表示：”中国是安盛集团全球战略的核心市场之一。安盛深耕中国26年，在全资子公司安盛天平的牵头推动下与人保集团达成全面合作伙伴关系，并已建立起稳固的发展基础。一个月前，我与集团另一位副首席执行官弗雷德里克·德·库尔图瓦 (Frédéric de Courtois)先生刚刚走访过上海，安盛天平管理团队所展现出的专业能力令人印象深刻。”
Caption: Xavier Lestrade, Global CEO of AXA Health, and Benoit Moreau, Global Health Risk Director & Deputy Risk Director of AXA SA, meet with the Chinese delegation.
Recently, led by CEO Kevin CHOR, a delegation from AXA Tianping Property & Casualty Insurance Co., Ltd., including senior executives, heads of outstanding branches, and strategic partner representatives, visited the AXA Group headquarters in Paris, France. The visit received high-level attention from Group leadership. Mr. George Stansfield, Deputy CEO of AXA Group, warmly welcomed the delegation alongside the global senior management team. Both parties engaged in in-depth discussions on topics such as development strategies for the Chinese market and global business synergy.
Warm Hospitality: Group Leadership Extends High-Level Welcome
On the afternoon of June 6th, a grand welcoming ceremony was held at the AXA Group headquarters. Mr. George Stansfield, accompanied by core management members including Anu Venkataraman, Chief Strategy Officer & Head of Investor Relations, and Garance Wattez-Richard, CEO of AXA Partners, warmly received the AXA Tianping “Pride Journey” delegation.
In his welcoming remarks, Mr. Stansfield stated: “China is one of the core markets in AXA Group’s global strategy. AXA has been deeply rooted in China for 26 years. Led by our wholly-owned subsidiary AXA Tianping, we have established a comprehensive partnership with PICC Group and built a solid foundation for development. Just a month ago, I visited Shanghai with Mr. Frédéric de Courtois, another Deputy CEO of the Group. The professional capabilities demonstrated by the AXA Tianping management team were truly impressive.”
Strategic Dialogue: The Art of Localized Operation Under a Global Vision
During the discussion session, Zhang Xiaofeng, General Manager of Pricing & Underwriting at AXA Tianping, raised a question regarding “sustained growth strategies for global enterprises.” Mr. Stansfield shared: “Successful multinational operations hinge on three key elements: First, adhere to a localization strategy. AXA’s achievements in China stem precisely from fully empowering the local team. Second, maintain a balance between strategic steadfastness and flexibility, re-evaluating business layouts every five years. Third, respect market differences. Models successful in France may not necessarily apply to China or other regions; we place full trust in the local Chinese management team.”
Responding to a question from Qu Zhijun, General Manager of Sales & Planning, regarding “global market access standards,” Mr. Stansfield reflected on AXA’s history in Asia: “Since entering China in the 1990s, we have consistently viewed Asia as a strategic priority. Today, when selecting markets, we place greater emphasis on balancing demographics, market maturity, and capital efficiency.”
That afternoon, Xavier Lestrade, Global CEO of AXA Health, and Benoit Moreau, Global Health Risk Director & Deputy Risk Director of AXA SA (and former CFO of AXA Tianping), also met with the Chinese delegation.
Mr. Xavier Lestrade commented: “Health insurance has become AXA’s fastest-growing global business segment. Particularly impressive is the sustained growth in mainland China and Hong Kong, which have been the fastest-growing markets globally for three consecutive years. AXA’s decades-long commitment in China reflects our long-term dedication to this strategically vital market. Regarding product pricing, AXA adheres to the principle of ‘putting customer interests first.’ As George emphasized, our value proposition lies not only in the products themselves but also in the long-term protection and service commitments we provide to our customers. The Chinese health insurance market still holds immense untapped potential. Moving forward, the Group will enhance collaboration between the Global Health Insurance Division and the Chinese market to write a new chapter for AXA in this land of opportunity.”
Cultural Immersion: Experiencing the Heritage and Innovation of a Century-Old Financial Group
During the visit, the “Pride Journey” delegation toured the historic AXA headquarters building, which boasts over 200 years of history. This landmark building, adjacent to the Élysée Palace, perfectly blends the historical heritage of the French financial empire with the innovative vitality of a modern enterprise. The headquarters specially arranged for a building history expert to narrate the legendary story of the Hôtel de la Vaupalière, allowing the guests to deeply appreciate AXA Group’s corporate DNA of “steady operation and long-term development.”
The visit proved highly productive. The AXA Tianping management team gained a deeper understanding of the Group’s “Glocalization” strategy, while channel partners, through their on-site experience, further solidified their confidence in a long-term partnership with AXA.
AXA Tianping CEO Kevin CHOR concluded: “This visit to headquarters not only strengthened strategic alignment but also allowed us to personally experience the vision and commitment of AXA as a global insurance leader. In the future, AXA Tianping will continue to serve as a ‘bridge,’ deeply integrating global strengths and resources with the demands of the Chinese market.”
安盛时刻 | 多层次医疗保障论坛暨卓越馨选2025发布会隆重举行！
AXA Moment | New Landscape of Multi-tiered Healthcare Protection Forum & AXA Tianping Comprehensive IP – OP Product Launch Successfully Held!
On June 17th, the “New Landscape of Multi-tiered Healthcare Protection Forum & AXA Tianping Comprehensive IP – OP Product Launch were successfully held at Tsinghua Science Park. Esteemed guests from various sectors gathered for this grand event, converging industry wisdom and spearheading health insurance innovation, while jointly witnessing the glorious debut of Comprehensive IP-OP product 2025.
Gathering of Industry Leaders: Ushering in a New Chapter for Health Protection
Mr. Kevin CHOR, CEO of AXA Tianping Property & Casualty Insurance Co., Ltd., delivered the opening address. He stated, “The upgrade of 2025 comprehensive IP-OP marks a significant milestone in realizing our vision of evolving from a ‘payer’ to a ‘partner’ and represents a solid step forward in supporting the ‘Healthy China’ strategy”
Mr. Romain JACQUET, Health, Social Affairs and Labour Counsellor of the French Embassy in China, provided a special overview of the fundamental principles and evolution of the French health security system, engaging in exchanges with experts. He remarked, “China and France have always adhered to the spirit of mutual learning and joint progress, fostering extensive cooperation in the healthcare sector. I am full of confidence and anticipation for further collaboration in the future.”
Mr. Duan Zhengming, Former Deputy Director-General of the Fund Supervision Department of the National Healthcare Security Administration (NHSA) and Chairman of the Hospital Medical Insurance Committee of the Chinese Hospital Association, delivered a keynote speech titled “Synergistic Development of Basic Medical Insurance and Commercial Health Insurance.” He offered an in-depth analysis of pathways to breakthrough within China’s medical security system from both policy and practical perspectives, resonating deeply with the audience. Chairman Duan pointed out that the “14th Five-Year Plan for National Medical Security” proposes building a synergistic system between commercial insurance and basic medical insurance. AXA Tianping’s innovative practices provide an important reference for constructing a multi-tiered medical security system and promoting the coordinated development of medical insurance, healthcare services, and the pharmaceutical sector.
New Product Launch: Witnessing an Industry Milestone
Mr. Jonathan LI , Chief Distribution Officer, AXA Greater China (Mainland China, Hong Kong & Macau), delivered a speech highlighting AXA’s responsibility as a global leader in health protection.
“As a global leader in health protection, AXA brings not only the Group’s global sophistication and expertise but also a commitment to comprehensively empower our distribution partners. We firmly believe that only by growing together with our partners can we secure victory in this transformative era of health insurance.
Subsequently, amidst great anticipation, Mr. Kevin CHOR, Mr. Jonathan Li, and five other distinguished guests jointly initiated the launch ceremony for the AXA Tianping 2025 Comprehensive IP-OP product , electrifying the atmosphere in the venue.
Caption: From left to right:
Liancheng ZHOU, Deputy General Manager & Chief Distributiohn Management and Sales Officer, AXA Tianping;
Jonathan Li, Chief Distribution Officer, AXA Greater China (Mainland China, Hong Kong & Macau);
Haoling TIAN, Member of the Traditional Chinese Medicine Committee, China Association of Health Insurance, and Member of the Research Committee on Informatization and Big Data, China Health Insurance Research Association;
Kevin CHOR, Chief Executive Officer, AXA Tianping;
Sheng DONG, Member of the Party Committee and Vice President, The First Hospital of Hebei Medical University;
Fred DING, Chief Health Officer, AXA Tianping;
Siyuan DAI, Chief Marketing Officer & Chief of Staff to the CEO, AXA Tianping.
During the product presentation, Ms. Angel Wang , Head of Health Insurance Sales Management at AXA Tianping, comprehensively demonstrated the robust capabilities and unique appeal of the new producted, detailing enhancements in coverage benefits, product breakthroughs, and service upgrades.
Roundtable Dialogue: Charting a New Blueprint for Healthcare-Commercial Insurance Integration
Experts engaged in in-depth discussions on “Breakthroughs and Synergy in Commercial Insurance,” offering valuable insights for building a multi-tiered health protection system through healthcare-commercial insurance integration.
Ms. Haoling TIAN, Member of the Traditional Chinese Medicine Committee, China Association of Health Insurance, and Member of the First Medical Insurance Pricing Committee, China Anti-Cancer Association, stated, “We have entered a new era of health insurance defined by ‘Basic Medical Insurance + Commercial Insurance.’ Insurers, hospitals, service providers, and distribution channels must collaborate and align precisely with national medical insurance policies. The vigorous development of commercial insurance also presents immense opportunities for the basic medical insurance system, signifying vast potential and a promising future.”
Mr. Sheng DONG, Member of the Party Committee and Vice President of The First Hospital of Hebei Medical University, noted, “Deeper collaboration between hospitals and commercial insurers helps improve patient treatment quality and experience, enabling commercial insurance to play a more comprehensive and positive role.”
Mr. Fred DING Chief Health Insurance Officer of AXA Tianping, expressed the company’s long-term optimism for China’s health insurance industry. He pointed out that evolving consumer demands present significant opportunities for medical insurance development amidst healthcare reforms. “AXA will listen to our customers, continuously innovate health insurance solutions with our professional capabilities, operate prudently, and grow alongside our distribution partners through cycles.”
Mr. Peng WANG, Vice President of Mingya Insurance Brokers Co., Ltd., emphasized that medical insurance not only solves the problem of “medical costs” for clients but also addresses the issue of “access to medical resources.” It is an indispensable component of clients’ risk mitigation strategies with substantial future potential. “AXA Tianping accurately captures the demand for quality healthcare among mid-to-high-end customers. Its product design and service network provide channel partners with a competitive edge.”
Mr. Ge WANG, Senior Vice President of Daton Insurance Sales & Service Co., Ltd., highlighted the enormous market for healthcare needs. “The industry is increasingly returning to rationality, shifting from product-centric to demand-centric approaches. Professional brokers help clients establish holistic health solutions encompassing ‘Risk Management and Health Management’ through medical insurance products, realizing their true value.”
Ms. Siyuan DAI, Chief Marketing Officer & Chief of Staff to the CEO at AXA Tianping, stated, “Amidst change and uncertainty, AXA Tianping will uphold a long-term commitment to being a health guardian that is ‘understandable and reliable’ for our customers, an active participant in ‘policy implementation,’ a collaborative builder of the ‘medical ecosystem,’ and a growth partner fostering the ‘long-term value’ of our distributors”
Looking Ahead: Safeguarding Comprehensive Health
Mr. Liancheng ZHOU, Deputy General Manager & Chief Distribution Management and Sales Officer of AXA Tianping, delivered the concluding remarks. “AXA Tianping actively responds to evolving customer needs in the context of new healthcare reforms. We apply globally proven health insurance expertise, product design, and data insights to the domestic market, earnestly realizing our vision of evolving from a ‘payer’ to a ‘partner.’ Through our collective efforts, we will continue to lead the development of the health insurance market and jointly drive the high-quality advancement of China’s health protection endeavors!”
This launch event marks not only the impressive debut of Comprehensive IP-OP but also a new starting point for collaborative industry development. AXA Tianping will persistently drive innovation, synergize with the medical insurance, healthcare services, and pharmaceutical sectors, and partner with collaborators to provide warm, reliable health protection for millions of Chinese families.
以演练促实战，以专业筑防线
——安盛天平2025防灾减灾综合演练圆满完成
Turning Drills into Real Combat Readiness, Building Defenses with Professionalism
—— AXA Tianping Successfully Completes 2025 Comprehensive Disaster Prevention and Mitigation Drill
To comprehensively enhance the company-wide system’s capability in responding to natural disaster risks and fortify the defenses for safe development, the Claims Management Department of AXA Tianping organized all nationwide branches to conduct the 2025 Comprehensive Disaster Prevention and Mitigation Drill in early June.
During the kick-off meeting on May 23, Yang Yong, Chief Claims and Customer Service Officer of AXA Tianping, emphasized that the current environment of frequent extreme weather events poses significant challenges to insurance companies, especially small and medium-sized insurers. He stated that we must recognize the situation and strengthen our sense of crisis and establish effective early warning and handling mechanisms for risks and implement risk reduction measures. Finally, through drills, we aim to enhance the operational capabilities and service levels of the claims team during major disasters.He underscored the principle of “Turning Drills into Real Combat Readiness, Building Defenses with Professionalism” to tangibly improve the company’s risk resilience and service quality, thereby safeguarding high-quality development.
Centered on the principles of “Realism, Professionalism, and Synergy,” this drill effectively tested the emergency response capabilities of the head office and branch teams through multi-scenario, full-process stress testing, achieving complete success. Branches nationwide simulated disaster scenarios including severe flooding along major rivers, super typhoons in coastal areas, and extreme inland rainstorms. The drill covered the entire process across multiple stages: disaster monitoring, catastrophe warning, emergency response, rescue investigation, loss assessment, and claims settlement. This exercise successfully validated the scientific basis and feasibility of the branches’ emergency plans. Simultaneously, it heightened employees’ awareness of disaster prevention and mitigation while improving their capabilities in disaster relief and loss reduction, fortifying our flood prevention “safety embankment” for the upcoming flood season.
On June 27, AXA Tianping Property & Casualty Insurance Co., Ltd. (AXA Tianping), AXA Thailand, and The People’s Insurance Company (Property) of China, Ltd. (PICC P&C) signed a tripartite Memorandum of Understanding (MoU). This agreement establishes a multi-layered insurance cooperation system focused on the Southeast Asian market, with Thailand at its core, specifically targeting the new energy vehicle (NEV) insurance sector.
Following the successful launch of their first collaboration in Hong Kong in January 2025, this partnership signifies a new phase in their global cooperation. It aims to jointly support the high-quality development of China’s automotive industry and set a benchmark for transnational collaboration within the global insurance sector.
The signing ceremony, held the AXA Tianping headquarters in Shanghai was joined by Kevin CHOR, CEO of AXA Tianping; Scott YIN, Assistant General Manager & Chief Actuary; Pierre LAUR, Chief Financial Officer; Siyuan DAI , Chief Marketing Officer & Chief of Staff to the CEO; and Xiaofeng ZHANG Head of Motor Insurance Department.Shaw ZENG, Assistant General Manager & Chief Commercial Officer, attended the signing ceremony at the PICC P&C venue in Beijing.
Deepening Collaboration, Pioneering a New Chapter in NEV Insurance
Witnessed by Ze YU, Secretary of the Party Committee and President of PICC P&C; Kevin CHOR, CEO of AXA Tianping; and Guillaume MIRABAUD, CEO of AXA Thailand; Rui YAO, Head of the Motor Insurance Department of PICC P&C; Scott YIH, Assistant General Manager of AXA Tianping; and Wei Hoong CHAN, Chief Technology Officer of AXA Thailand, jointly signed the tripartite project MoU. This marks the opening of a new chapter in the strategic cooperation between the two insurance giants.
Ze YU, Secretary of the Party Committee and President of PICC P&C, stated: “The signing of this MoU for the Thai business not only signifies a further deepening of integration at the operational level but also represents PICC P&C’s innovative exploration of global insurance cooperation models. It will further enhance PICC P&C’s capability to serve national strategies, assist automakers in using insurance to facilitate smooth vehicle sales in Thailand, help partners expand their insurance coverage, and achieve a win-win-win situation.”
Mr. Kevin CHOR, CEO of AXA Tianping, commented: “AXA Group and PICC Group share a solid foundation for strategic cooperation and active high-level engagement. From the smooth implementation of the Hong Kong project at the beginning of the year to the seamless connection of the Thailand project today, the breadth, depth, and speed of our collaboration are fully demonstrated. AXA Tianping will continue to serve as a bridge, driving the expansion into key sectors through localized and innovative cooperation models. We are committed to contributing greater insurance power to the thriving global new energy industry.”
Insurance Ecosystem Goes Global, Escorting the ‘Going Out’ National Strategy
Looking back at 2024, China’s new energy vehicle industry wrote a new chapter in history – annual production surpassed the 10-million-unit milestone for the first time, solidifying its position as the global hub for NEV manufacturing. Concurrently, the Southeast Asian market, with its robust annual compound growth rate of 42% and annual EV sales exceeding 800,000 units, has emerged as the world’s most dynamic growth pole. It has also become the core arena for Chinese brands expanding overseas (“going out”).
Leveraging AXA Group’s deep local insights in the Thai market cultivated over many years, its strong service network, and high execution efficiency, and facilitated by AXA Tianping’s bridging role, the AXA and PICC teams conducted precise analysis of Thailand’s market pricing mechanisms and channel landscape. They innovatively constructed a “Technology + Reinsurance + Channel” trinity collaborative protection model. Through deep cooperation centered on the needs and precise matching for automakers, they achieved key business breakthroughs, providing solid and reliable vehicle insurance protection for Chinese NEV brands in the local market.
Connecting from Hong Kong to Thailand, AXA and PICC, two industry titans, are jointly pioneering model innovation. This collaboration paves a broader path for future cooperation as Chinese enterprises explore more promising emerging markets.
4月10日，集团两位副首席执行官弗雷德里克·德·库尔图瓦（Frédéric de Courtois）与乔治·斯坦斯菲尔德（George Stansfield）联袂访沪。此次访问是安盛天平成为独资公司以来最高规格的集团高层到访，充分体现了总部对中国市场的重视与支持。访沪期间，两位领导明确提出“耐心资本，深耕中国”的战略方向，并与人保集团深化合作，通过资源共享助力中资新能源车企逐鹿全球市场。香港首单合作项目的成功落地，正是金融赋能实体经济、推动“双向开放”的鲜活例证。
This year marks the 26th anniversary of AXA’s presence in the Chinese market. As one of the earliest foreign insurance groups to participate in the reform and opening-up of China’s financial industry, we have consistently positioned ourselves as a “witness” and “builder,” firmly believing in China’s development prospects and deeply integrating into the grand vision of Shanghai’s international financial center construction. China’s continuously expanding high-level openness, vibrant innovation momentum, and stable policy support have provided AXA with unprecedented growth opportunities. Here, I would like to share with you the Group’s recent key initiatives and strategic achievements.
On April 10, two Group Deputy CEOs, Frédéric de Courtois and George Stansfield, jointly visited Shanghai. This visit represents the highest-level delegation from AXA Group since AXA Tianping became a wholly foreign-owned enterprise, fully demonstrating the headquarters’ commitment to and support for the Chinese market. During their stay, the leaders underscored the strategic direction of “ steadfast Commitment, Growing with China. Shared Prosperity, Forged through Openness” and strengthened collaboration with the PICC Group. By sharing global expertise, we aim to empower Chinese new energy vehicle manufacturers to compete globally. The successful launch of the first cooperative project in Hong Kong stands as a vivid example of finance empowering the real economy and advancing “two-way openness.”
From April 17 to 18, Ulrike Decoene, the Group’s Chief Communications, Brand, and Sustainability Officer, visited Shanghai with a focus on technological innovation and open development. From ZhongAn Insurance’s “tech-driven insurance” business model to Lingang New Area’s breakthroughs in hydrogen energy innovation, autonomous driving, and financial openness, Ms. Decoene and her delegation gained profound insights into China’s rapid progress. This visit not only deepened AXA’s multidimensional cooperation with governments and enterprises but also explored future breakthroughs in areas such as new energy risk management and industry-academia-research integration.
On May 20, the “AXA GroupTreaty Reinsurance Roadshow was successfully held in Lingang. As the first roadshow event led by a global direct insurance group since the establishment of the Shanghai International Reinsurance Registration and Trading Center, we attracted nearly 20 international institutions to participate. A ceremonial gong strike marked the full activation of Lingang’s reinsurance trading ecosystem. This milestone not only highlights AXA’s innovation capabilities in cross-border settlement and data compliance but also signifies global recognition of China’s reinsurance market internationalization by leading institutions.
Moving forward, AXA will leverage Lingang as a strategic hub to strengthen its leading position, deepen risk management layouts in green technology and autonomous driving, and cultivate local talent through industry-academia-research collaboration to solidify long-term development foundations. China’s financial openness grants us opportunities and demands greater responsibility. AXA Tianping will steadfastly serve as a “risk manager” and “ecosystem co-builder,” deepening our roots in China while integrating global expertise to fully support the construction of Shanghai’s international financial center!
