星火计划系列访谈:
别人恐惧我尝试:广西新能源险车转型记
Spark Project Interview Series: While Others Fear, I Dare — Guangxi’s New Energy Vehicle Insurance Transformation Journey
引言:
在新能源汽车市场蓬勃发展的背景下,其保险业务却因风险模型不成熟、数据积累不足、赔付成本难测等挑战,成为许多保险同行谨慎观望的领域。
面对未知,广西分公司选择了一条突破常规之路,在别人恐惧时勇于尝试,躬身入局。这份尝试的勇气也换来了一份沉甸甸的成绩单::经2024年下半年推动后,2025年实现了签单保费1193万,目标达成率113%、同比增速119%的亮眼佳绩。它生动诠释了:转型并非等来的风口,而是主动出击趟出来的出路。

- 机构转型名片
– 项目名称:新能源车险项目
– 牵头机构:广西分公司
– 转型关键词:勇于尝试、跨区域交互
– 核心数据亮点:25年机构签单1193万,目标达成率113%,同比增速119%高于全司。
对话机构一把手:梁友仁

- “这是一条‘差异化、品质高’的转型之路。”
问题1:新能源车险赔付率偏高是行业普遍面临的挑战。广西分公司为何选新能源车险作为转型突破口?项目推进的过程中,机构是如何正视并判断这一问题的?
答:
在2024年下半年选择新能源车险转型尝试,是基于我们对车险市场的研判。
首先,源于我们的数据洞察与市场预判:2024年广西新能源汽车市场渗透率已超50%,领先全国;南宁、柳州更是整车制造与核心配件布局的重要生产基地,这是得天独厚的区位优势;此外,本地市场对新能源车接受度高,车险需求旺盛,车险增量空间清晰。只有主动入场,抢占先机,才能获得目标业务的选择权。
其次,源于我们的风险再识与主动破局。行业普遍担忧高赔付风险,但我们认为高赔付是阶段性痛点,而非不可逾越的红线,我们以项目推进形式开展业务,能有效打通条线岗位壁垒,项目组成员统一按照”精准承保、精益理赔、精细管理”的方向,有针对性地收集和积累承保、理赔、销售等一手数据,并逐步跑通车主驾驶、车辆数据、承保定价、理赔定损、风险管控的数据链路,这样就可以把部分集中的风险变成可控,最终达到动选择业务的目标。
最后,源于我们主动错位竞争的战略勇气。当同等量级的市场主体普遍观望时, 我们已切入布局,按规划完成承保任务;而当行业普遍谨慎时,我们又已积累数据,按风险优化承保政策;最终通过错位竞争,走出一条适合自己的“差异化、品质高”转型之路。
问题2:回顾整个项目过程,您认为:机构层面最关键的三项管理动作是什么?您认为哪些经验针对2026年的转型项目仍具有普适价值?
答:
最关键的三项动作是:定基调、拆藩篱、配资源。我认为这些经验对2026年的转型项目也具有很强的普适价值。
1. 定基调(战略对齐):明确新能源车险不是理赔的“麻烦”,也不是业务的“鸡肋”,而是公司的“新机遇”。项目推进中团队逐渐统一思想,全员明确“现在的尝试是为了未来的发展”。
2. 拆藩篱(跨域协同):我们成立的项目专项工作组,打破了条线岗位壁垒,业务机构及时收集渠道需求及市场动态,确保信息共享;理赔条线重点收集车系、里程、驾驶习惯等专项数据,反哺前端定价;业管部门综合分析数据,及时调整政策精准支持业务机构,促进整个团队协同作战的凝聚力。
3. 配资源(容错机制):转型期间,最怕“既要马儿跑,又要马儿不吃草”。我们除了为项目配备条线骨干成员外,还设立了专门的考核要求和容错空间,不因为短期的赔付率波动而全盘否定,让项目团队始终保持“愿尝试、敢调整,会创新”的良好工作氛围。
问题3:如果让您给即将启动2026年转型项目的机构提三条建议,您认为是什么?
答:
有以下三个建议共勉:
1. 下场行动比推演更重要。不要等“完全准备好”再开始,数据永远不够,模型永远不完美,只能在实战中不断迭代向前。
2. 把握好风险控制与业务发展的平衡点。宁可慢一点、稳一点,也要守住盈利原则,实现项目的高质量可持续发展。
3. 团队聚力比方案更重要。转型项目所需的人力、资源往往需要跨部门重新分配,只有“一把手”站出来协调投入、解决冲突,项目才能推得动,效率高。
- 对话项目负责人:黎卓嘉
“主动学,主动做,主动连接”
问题1:在接到担任新能源车险星火项目负责人的任务时,当时您内心最真实的感受是什么?
答:
说实话,第一反应是既兴奋又忐忑。
兴奋的是公司对我的信任,可以有这样宝贵的历练机会;忐忑的是,如何聚焦目标客群,怎样挑选目标车型,如何差异化定价,怎么管理高风险业务等等,这一切都是未知数。但梁总一句“你们去做,有问题我来担”,给我吃了一颗定心丸,这种信任感让我的心态从“害怕失败”转变成了“聚焦成功”,可以心无旁鹭地扑在项目上。
问题2: 新能源车险的赔付率管控,往往涉及承保、理赔、销售等多方协同。广西机构是如何打破条线边界,形成整体经营视角的?
答:
广西分公司长期以来执行轮岗培训、部门联动的工作要求,所以项目组特意吸纳了重点机构(南宁、柳州)、业管部、理赔部的负责人及部门骨干等在内的成员。大家快速达成了”防风险,保成本,促业务“的共识,建立了风险日报数据共享、定期周会共同复盘、联合走访渠道沟通等高频有效的合作机制,精准确定目标业务,共同推动业务达成。同时,在总公司的指导支持下、项目机构的无私分享中,收获了包括执行路径和管理方法等在内的宝贵经验,并逐渐形成了渠道优先报价、核保政策前移、风险前置反馈的工作模式,为后续新能源业务推动、赔付管控奠定了坚实基础。
问题3:对于即将在 2026 年参与转型项目、但同样没有项目经验的同事,您最想告诉他们的一点是什么?
答:
我想说的是:没有项目经验不可怕,只要”主动学,主动做,主动连接“,就会进步。例如在新能源项目推动过程中,业管学习理赔逻辑,理赔学习业务政策,销售学习数据原理大家聚在一起,把不同领域的知识连接起来,就发现原本想不通的问题,其答案往往就在与伙伴交流的灵光一现间。只要每人保持主动性,去做合格的“连接者“,就可以力争促成项目集体目标的达成。


- 小贴士:如想进一步了解新能源车险转型项目,欢迎联系:lizj1@axatp.com
- Introduction:
Against the backdrop of the booming new energy vehicle (NEV) market, its insurance business has become a field many insurance peers cautiously observe due to challenges such as immature risk models, insufficient data accumulation, and unpredictable claim costs.
Facing the unknown, Guangxi Branch chose an unconventional path, daring to try when others feared, and diving in headfirst. This courage to attempt has yielded substantial results: after promotion in the second half of 2024, 2025 achieved a written premium of 11.93 million yuan, with a target achievement rate of 113% and a year-on-year growth rate of 119%. This vividly illustrates that transformation is not a windfall to be waited for, but a path forged through proactive action.
- Branch Transformation Profile
- Project Name: New Energy Vehicle Insurance Project
- Leading Branch: Guangxi Branch
- Transformation Keywords: Courage to Try, Cross-Regional Engagement
- Core Data Highlights: 2025 branchwritten premium of 11.93 million yuan, target achievement rate 113%, year-on-year growth rate 119% higher than the company average.
Interview with the Branch General Manager: Liang Youren
- “This is a ‘differentiated, high-quality’ transformation path.”
Question 1: The high loss ratio of new energy vehicle insurance is a common challenge in the industry. Why did Guangxi Branch choose new energy vehicle insurance as the breakthrough point for transformation? During the project advancement, how did the institution recognize and assess this issue?
Answer:
Choosing to attempt the new energy vehicle insurance transformation in the second half of 2024 was based on our analysis of the motor insurance market.
First, it stemmed from our data insights and market foresight: In 2024, the penetration rate of new energy vehicles in Guangxi had exceeded 50%, leading the nation; Nanning and Liuzhou are important production bases for vehicle manufacturing and core component layout, providing a unique geographical advantage. Additionally, the local market has a high acceptance of new energy vehicles, with strong insurance demand and clear growth potential. Only by actively entering the market and seizing the initiative can we gain the right to select target business.
Second, it stemmed from our risk re-evaluation and proactive breakthrough. While the industry generally worries about high claim risks, we believe high loss ratios are a phased pain point, not an insurmountable barrier. By advancing the business in project form, we effectively broke down departmental barriers. Project team members uniformly followed the direction of “precise underwriting, lean claims handling, and meticulous management,” systematically collecting and accumulating first-hand data on underwriting, claims, and sales. We gradually established the data chain covering driver behavior, vehicle data, underwriting pricing, claims assessment, and risk control. This allowed us to transform some concentrated risks into controllable ones, ultimately achieving the goal of actively selecting business.
Finally, it stemmed from our strategic courage for proactive differentiated competition. When market players of similar scale were generally observing, we had already entered and laid out, completing underwriting tasks according to plan. When the industry became generally cautious, we had already accumulated data and optimized underwriting policies based on risk. Ultimately, through differentiated competition, we carved out a “differentiated, high-quality” transformation path suited to ourselves.
Question 2: Looking back, what were the three most critical management actions at the branch level? Which experiences have universal value for other branches’ transformation projects in 2026?
Answer:
The three most critical actions are: Setting the Tone, Breaking Down Barriers, and Allocating Resources. I believe these experiences have strong universal value for 2026 transformation projects.
- Setting the Tone (Strategic Alignment): Clearly defining that new energy vehicle insurance is not a “trouble” for claims, nor a “chicken rib” for business, but a “new opportunity” for the company. During project advancement, the team gradually unified its thinking, with all members understanding that “today’s attempts are for tomorrow’s development.”
- Breaking Down Barriers (Cross-Domain Collaboration): We established a dedicated project task force, breaking down departmental barriers. Business units promptly collected distribution demands and market dynamics to ensure information sharing. The claims department focused on collecting specialized data such as vehicle series, mileage, and driving habits to feed back into front-end pricing. The business management department conducted comprehensive data analysis, timely adjusted policies for precise business support, and fostered a cohesive team spirit for collaborative operations.
- Allocating Resources (Error-Tolerant Mechanism): During transformation, the worst scenario is “expecting the horse to run fast without feeding it.” In addition to assigning departmental key members to the project, we established specific assessment requirements and room for error tolerance. We did not negate the entire effort due to short-term fluctuations in the loss ratio, allowing the project team to consistently maintain a positive working atmosphere of “willing to try, daring to adjust, and capable of innovating.”
Question 3: If you were to give three suggestions to other branches about to launch transformation projects in 2026, what would they be?
Answer:
Here are three suggestions for mutual encouragement:
- Action in the field is more important than simulation. Don’t wait until you are “completely ready” to start. Data is never enough, and models are never perfect. You can only keep iterating forward through practical experience.
- Grasp the balance point between risk control and business development. It’s better to be a bit slower and steadier, adhering to profitability principles to achieve high-quality, sustainable development of the project.
- Team cohesion is more important than the plan. The manpower and resources required for transformation projects often need to be reallocated across departments. Only when the “top leader” steps forward to coordinate inputs and resolve conflicts can the project advance efficiently.
Interview with the Project Leader: Li Zhuojia
”Actively Learn, Actively Do, and Actively Connect”
Question 1: When you were assigned the task of leading the New Energy Vehicle Insurance Spark Project, what was your most genuine feeling at that moment?
Answer:
To be honest, my first reaction was a mix of excitement and concern.
I was excited about the company’s trust in me, offering such a valuable opportunity. I was apprehensive about the unknowns: how to focus on the target customer group, how to select target vehicle models, how to implement differentiated pricing, how to manage high-risk business, and so on. However, Mr. Liang’s words, “You go ahead and do it; I’ll take responsibility if there were any problems,” gave me a reassurance. This sense of trust shifted my mindset from “fearing failure” to “focusing on success,” allowing me to devote myself wholeheartedly to the project without distractions.
Question 2: The management of the loss ratio for new energy vehicle insurance often involves collaboration among underwriting, claims, sales, and other parties. How did the Guangxi branch break down departmental boundaries to form an integrated operational perspective?
Answer:
Guangxi Branch has long implemented job rotation training and departmental linkage requirements. Therefore, the project team specifically included members such as heads and key staff from major branches (Nanning, Liuzhou), the Business Management Department, and the Claims Department. We quickly reached a consensus on “preventing risks, ensuring costs, and promoting business.” We established highly effective cooperation mechanisms, including daily risk data sharing, regular weekly joint review meetings, and joint channel visits for communication. This allowed us to precisely identify target business and jointly drive business achievement. Simultaneously, with the guidance and support from the Headquarters and the selfless sharing from project institutions, we gained valuable experiences, including execution paths and management methods. We gradually formed a working model of channel priority quotation, underwriting policy front-loading, and risk pre-feedback, laying a solid foundation for subsequent NEV business promotion and claim cost control.
Question 3: For colleagues who will participate in transformation projects in 2026 who similarly lack project experience, what would you tell them if there were only one thing for you to share?
Answer:
What I want to say is: It’s ok if you don’t have any experience. As long as you “actively learn, actively do, and actively connect,” you will progress. For example, during the NEV project promotion, business management learned claims logic, claims learned business policies, and sales learned data principles. When everyone gathered, connecting from different fields, we found that the answers to previously puzzling problems often emerged in flashes of insight during exchanges with colleagues. As long as each person maintains initiative and strives to be a competent “connector,” we can work together to achieve the project’s collective goals.
- Tip: For further information about the New Energy Vehicle Insurance Transformation Project, please contact: lizj1@axatp.com

































