安盛天平2023开门红启动大会
AXA Tianping kicks 2023 off to a good start
为引导和激励队伍,确保2022年圆满收官,全面达成2023年开门红计划目标,12月19日,安盛天平2023开门红启动大会顺利举行。
安盛中国大陆、香港和澳门首席渠道官鲍可维开场致辞,他首先感谢了大家在过去一年所付出的艰辛努力,面对复杂多变的外部环境、日趋激烈的市场竞争,在大家的不懈努力下,机构端业务越做越大,产品部给予创新支持,使得销售方面有了更大的进步。围绕 “2023转型求盛3.0,Make it better”,这一机构转型口号,鲍总强调我们还处于转型过程之中,相信在左总的领导下,一定能够获得更大的成功。
接下来安盛天平执行副总裁周连成从保费规模稳步提升、成长成本同步优化、渠道拓展经营产能提升等几个维度回顾了2022年转型亮点,并宣导了2023年开门红的目标。
各个业务条线也介绍了开门红期间的支持举措。车险业务线将向电网销续保、新能源车商车企等具备长久价值和战略意义的板块予以政策倾斜,通过给予优质机构更多支持、更广额度来鼓励增量。健康险围绕团险业务给出活动设计、渠道激励和核保政策等,积极响应渠道展业需求和客户的保障心声,让前线有信心打响团险开门红。同时做好卓越馨选迭代上线、儿童独立投保、加佣续保等方面的工作。商业险致力于支持机构赢取更多业务机会,安全生产责任险、职业责任险、董责险等在内的新产品都计划在2023年一季度上线。团队还将继续为机构提供持续性、专业性的系统支持,如产品培训、营销案例分享等,提升机构大业务的储备与开拓。零售险开门红期间推出面向高龄人群的守护时光升级版–守护夕阳,将保障责任扩展至95周岁。另外还根据当下旅行社的需求设计了专门的套餐计划,主要在OTA平台销售,希望能够在春节长假之前完成上线。
作为公司2023年最重要的活动之一,市场营销及公共事务部也积极协调集团资源助力开门红冲刺及开单。不仅团险、卓越馨选、新能源车险等重点产品将得到全方位支持,重点渠道和机构也将得到销售支持与营销激励,以进一步扩大安盛品牌在渠道和客户中的影响力。在新能源车险方面,在重点区域投放裸眼3D广告的同时,还将通过社交媒体平台与客户进行互动激励,并且与行业及垂直类媒体进行内容合作,展示安盛天平对新能源车险的坚定投入,树立公司在该领域的思维领导力,支持前线伙伴开创业务新局面。
安盛天平首席执行官左伟豪在总结发言中表示,现在全国各地都采取开放的疫情防控路线,正好契合了开门红的节奏,希望大家可以把握好来之不易的展业良机,在2023年全力冲刺开门红,乘势而上,创造新佳绩!
In order to guide and motivate the team, ensure a successful conclusion to 2022, and fully achieve the 2023 kick-off plan, on December 19, the AXA Tianping 2023 Kick-off meeting was successfully held.
AXA China Mainland, Hong Kong and Macau Chief Agency Officer Howard Pou made an opening speech. He first thanked everyone for their hard work this past year. With unremitting efforts, AXA’s business has become bigger and bigger. The product department has provided innovative support, which has only created greater progress in sales. Focusing on the organizational transformation slogan of “2023 Transform for Success 3.0, Make it better”, Mr. Pou emphasized that AXA is still in the process of transformation. I believe that under the leadership of Mr. Zuo, we will be able to achieve greater success.
Next, Zhou Liancheng, executive vice president of AXA Tianping, reviewed the highlights of our transformation in 2022 from several dimensions such as the steady increase in premium scale, the simultaneous optimization of growth costs, and the increase in channel expansion and operation capacity.
Each business line also introduced their intended support measures for the kick-off period. Auto insurance will give policy preference to sectors with long-term value and strategic significance, such as power grid sales and renewal, new energy vehicle dealers and auto companies, and encourage growth by giving more support to high-quality institutions. Health insurance will provide activity design, channel incentives and underwriting policies around the group insurance business, and actively respond to channel business development and customer protection needs. At the same time, they will focus on the iterative launch of Comprehensive IP+OP, independent insurance for children, and renewal of insurance with a commission increase. Commercial insurance is committed to supporting organizations to win more business opportunities. New products including production safety liability insurance, professional liability insurance, and director liability insurance are all planned to be launched in the first quarter of 2023. The team will continue to provide continuous and professional system support for the organization, such as product training and marketing case sharing to enhance the organization’s reserve and development of large businesses. Retail insurance will launch an upgraded version of Guardian Time for the elderly – Guardian Sunset, with the protection coverage extended to 95 years of age. In addition, a special package plan has been designed according to the current needs of travel agencies, mainly sold on the OTA platform, to be hopefully launched before Spring Festival.
As one of the most important activities of the company in 2023, the kick-off event has also received full support from the Marketing and Public Affairs Department. Institutional partners have received a kick-off gift box, which carries the full blessings of AXA, and will also accompany you when visiting important partners. New Year-themed workplace decoration materials, as well as special support for key products such as group insurance, Comprehensive IP+OP, and new energy auto insurance, will also be unveiled during the good start period to support frontline partners in creating an innovative business landscape.
Kevin Chor, CEO of AXA Tianping, said in his concluding speech that iin the 12 days left for the year, he hopes everyone can achieve the targets set for 2022. China’s adoption of a more open epidemic control route, fits the theme of a good start for 2023. He extends his goodwill for everyone to protect themselves and their guests, and to seize the hard-won opportunity of opening up, wishing us all a good start!