清朗金融网络 守护安心消费
—— 安盛天平 2026 年 3・15 金融消保宣教多地联动
Clearing the Financial Network, Safeguarding Secure Consumption
—— AXA Tianping’s Multi-Region Financial Consumer Protection Education Campaign for 2026 3·15
近日，为积极响应2026年“3·15”金融消费者权益保护教育宣传活动部署，安盛天平财产保险有限公司正式启动2026年金融消保教育宣传活动。公司高度重视、统一组织，紧扣“清朗金融网络 守护安心消费”主题，坚持以消费者为中心，聚焦重点人群、深入一线场景，以多形式、接地气、有温度的宣传服务，切实普及金融知识、提升风险防范意识、守护消费权益。活动期间，全国各分公司快速响应、高效落地，陆续推出一系列特色鲜明、精准高效的消保宣传举措。
3 月 4 日，安盛天平福建分公司聚焦网约车司机实际需求，在福州台江区开展 “守护安心消费” 消保宣传活动，结合司机职业特点开展一对一现场答疑，为一线从业者筑牢消费权益 “防护网”。
3 月 5 日，安盛天平重庆分公司联合江津区双河路社区党群服务中心，举办 “清朗金融网络 守护安心消费” 主题 “三八” 妇女节趣味运动会。活动现场重点宣讲金融消费者八项权利及妇女权益保障知识，针对女性群体提示 “过度索取个人信息”“非法代办” 等高发风险，有效提升社区居民风险防范意识，营造良好宣传氛围。
3 月 6 日，安盛天平上海、天津、安徽滁州、宁波等分公司及中支机构同步开展宣传行动。上海分公司为外卖骑手送上暖心物资包，将金融防骗、保险保障知识与贴心关怀一并送到新市民手中；天津分公司、安徽滁州中支走进快递驿站，面向快递员、外卖员及群众讲解金融诈骗套路，提醒警惕网络刷单、虚假理财等陷阱；宁波分公司深入快递站点、网约车服务中心、集运基地，面向 “两司两员”（货车司机、网约车司机、外卖员、快递员）开展金融知识普及，同步开展打击非法金融、反洗钱宣传，通过通俗易懂的讲解和案例警示，引导群众妥善保管个人信息、远离非法金融活动、依法理性维权。
同期，安盛天平河北分公司组织下辖七家中支，深入快递网点、物流园区开展 “金融知识进一线 + 暖心慰问到岗位” 活动，将消保知识普及、保险服务与暖心慰问相结合，在提升从业者金融素养的同时，送上慰问物资，切实传递行业关怀。
3 月 10 日，安盛天平陕西榆林中支持续下沉服务，走进村社区、驿站及货车销售点，面向 “两司两员” 群体开展精准宣传，把金融知识和权益保护送到基层末梢。
后续，安盛天平将持续把消保宣传与为民服务相结合，常态化开展重点人群、重点场景宣教活动，不断提升宣传实效，以实际行动守护金融消费者合法权益，助力营造安全、清朗、放心的金融消费环境。
Recently, in response to the 2026 “3·15” Financial Consumer Rights Protection Education and Promotion Campaign, AXA Tianping Property & Casualty Insurance Co., Ltd. officially launched its 2026 Financial Consumer Protection Education and Promotion Campaign. The company places strong emphasis on this initiative, with coordinated and unified organization, closely adhering to the theme of “Clearing the Financial Network, Safeguarding Secure Consumption,” and consistently centering on consumers. The campaign focuses on key demographic groups, delves into frontline scenarios, and adopts diverse, practical, and people-centered approaches to effectively disseminate financial knowledge, enhance risk prevention awareness, and protect consumer rights. During the campaign period, branches nationwide have responded swiftly and rolled out a series of targeted and effective consumer protection initiatives.
On March 4, AXA Tianping Fujian Branch, focusing on the practical needs of ride-hailing drivers, launched a “Safeguarding Secure Consumption” consumer protection promotion activity in Taijiang, Fuzhou. Taking into account the nature of their work, the branch provided one-on-one on-site Q&A sessions, building a “protective net” for frontline workers’ consumer rights.
On March 5, AXA Tianping Chongqing Branch, in collaboration with the Shuangheroad Community Party-Mass Service Center in Jiangjin District, organized a “Clearing the Financial Network, Safeguarding Secure Consumption” themed fun sports event for International Women’s Day. The event focused on explaining the eight rights of financial consumers and knowledge about women’s rights protection. It highlighted common risks scenariossuch as “excessive collection of personal information” and “illegal agency services” targeting the female demographic, effectively raising risk prevention awareness among community residents and fostering a strong awareness of financial safety within the community.
On March 6, AXA Tianping branches and central sub-branches in Shanghai, Tianjin, Chuzhou (Anhui), Ningbo, and other locations simultaneously carried out promotional activities. The Shanghai Branch delivered warm care packages to food delivery riders, bringing financial fraud prevention, insurance knowledge, and thoughtful care to new urban residents. The Tianjin Branch and Anhui Chuzhou Central Sub-branch visited courier stations, explaining common financial fraud schemes to couriers, delivery personnel, and the public, and warning them to be vigilant against traps like online task fraud and fake wealth management products. The Ningbo Branch conducted outreach at courier stations, ride-hailing service centers, and logistics hubs, conducting financial literacy education targeting the “two-drivers and two-deliverers” (truck drivers, ride-hailing drivers, food delivery personnel, and couriers). Simultaneously, it promoted the crackdown on illegal financial activities and anti-money laundering awareness. Through easy-to-understand explanations and case studies, the branch guided the public to properly safeguard personal information, stay away from illegal financial activities, and exercise their rights rationally and legally.
During the same period, AXA Tianping Hebei Branch organized its seven subordinate central sub-branches to conduct “Financial Knowledge to the Frontline + Warm Care to the Workplace” activities in courier outlets and logistics parks. These activities combined consumer protection knowledge dissemination, insurance services, and warm-hearted care. While enhancing the financial literacy of practitioners, they also delivered care supplies, demonstrating the industry’s care and support
On March 10, AXA Tianping Shaanxi Yulin Central Sub-branch continued to extend its outreach to grassroots communities, entering village communities, service stations, and truck sales points to conduct targeted promotion for the “two-drivers and two-deliverers” group, bringing financial knowledge and rights protection to the grassroots level.
Moving forward, AXA Tianping will continue to integrate consumer protection promotion with public service, continuing to carry out regular education initiatives targeting key groups and real-life scenaeios. The company is committed to continuously improving the effectiveness of its promotional efforts, taking concrete actions to safeguard the legitimate rights and interests of financial consumers, and contributing to the creation of a safe, clear, and trustworthy financial consumption environment.