安盛利物浦足球训练营上演中国内地首秀
First AXA x LFC Training Camp in China Successfully Held
劳动节前夕，安盛携手全球品牌合作伙伴利物浦足球俱乐部，在北京举办儿童足球训练营活动。此次活动是AXA安盛利物浦足球训练营在中国内地首次落地，标志着两家百年品牌进一步推动其在大中华地区的深度合作，共同致力于激励下一代追逐运动梦想，自信迎接挑战，从身体健康入手提升心理健康状态，从而实现身心全面发展。
60多名适龄儿童在利物浦足球俱乐部官方认证教练团队的指导下，认真训练、积极奔跑、挥洒汗水、享受足球。利物浦足球俱乐部传奇巨星约翰·巴恩斯也空降北京，与参训儿童同场互动，传授足球技巧，并分享他的健康生活之道。
此次活动还特别邀请了安盛天平的公益伙伴——爱佑慈善基金会旗下“爱佑安生”项目关怀的儿童，让他们共同感受足球运动的魅力，希望借此机会为孩子建立自信。这一点与安盛天平一直倡导的品牌主张 “守护热爱，自信前行”（Know You Can）不谋而合。除了邀请体验足球训练营活动之外，安盛天平还向“爱佑安生”项目帮扶的小朋友捐赠了书包等物品，把关怀和陪伴传递给更多需要帮助的儿童。
晚间举行的北京足球之夜同样精彩纷呈。约翰·巴恩斯与参加活动的小朋友及家长共进晚餐，在现场的还有著名英超足球评论员周枫先生，与大家一同观看精彩赛事，享受北京足球之夜。当晚，安盛与利物浦足球俱乐部互赠礼物，巴恩斯更借此难得机会与大小朋友们共同庆生，爱佑的小朋友也向巴恩斯准备了纪念品。
随着AXA安盛利物浦足球训练营北京站落下帷幕，香港站的启动也进入倒计时。在未来，安盛集团将继续与利物浦足球俱乐部紧密合作，推出更多有意义的活动，为更多有需要的社会群体提供关怀和帮助，为社会的发展持续贡献力量。
One day before Labour Day, AXA and their global brand partner Liverpool Football Club (LFC) organized a football training camp for kids in Beijing. This was the first AXA event of its kind in China, demonstrating the in-depth collaboration between two century-old brands in Greater China. The goal is to motivate and inspire the next generation to pursue their dreams and take on challenges with confidence, thus taking the first step towards holistic health by improving their mental and physical well-being.
Over 60 kids were trained by certified LFC coaches, enjoying their football moments. LFC legend John Barnes also came to Beijing to interact with the children, teaching them football techniques and sharing his ways of living a healthy life.
This event also invited AXA Tianping’s charity partner, the Aiyou Charity Foundation, and the children of the “Aiyou Ansheng” program to join and experience the fun of football, helping them develop confidence and echoing AXA Tianping’s brand promise of “Know You Can”. Besides hosting the football training camp, AXA Tianping also gifted items such as school bags to the children, showing love and companionship to children in need.
The Beijing Football Night event was equally brilliant. John Barnes had dinner with the kids and their parents, and famous Premier League football commentator Feng Zhou also joined and watched an exciting football match with everyone. AXA and LFC exchanged gifts, and John Barnes took the opportunity to celebrate birthdays with the children, while the children from the “Aiyou Ansheng” program also prepared a souvenir for John.
The Hong Kong training camp is just around the corner. In the future, AXA will continue to collaborate with LFC to host more meaningful events and give back to society.