“双十一”战果喜报
A Fruitful Double 11
“双十一”全民购物狂欢如期而至，公司各部门通力合作备战，直销在线中心全力拼搏再创佳绩。
“双十一”当天早上八点，直销在线中心锣鼓喧天、气氛高涨，各地职场连线召开了业务动员誓师大会。执行副总裁周连成受首席执行官左伟豪先生委托，带着鼓励及慰问抵达成都现场督战，为小伙伴们吹响了当日业务冲刺的号角，给予全员极大的鼓舞。誓师大会现场，直销中心总经理曹红菊向各销售部颁发军令状，立誓“直销铁军，使命必达”。
直销小伙伴们争分夺秒，紧抓每一次与客户沟通的机会，全天持续作战15小时以上，拼搏到了最后一秒。最终“双十一”当日线上全险种保费达成3029万元，追平去年同期表现。其中零售险线上保费突破400万、健康险突破100万，同比提升超过13%。各业务模式中新保业务表现亮眼，较去年同期总保费占比提升14.2%，客户数占比提升10.3%，人均产能提升9.1%，车险件均提升60元/辆。
为备战今年的“双十一”，10月底中心、机构、车险定价核保部已就活动期间相关车险政策进行沟通，并在11月初达成一致，为业务抢收奠定了坚实的基础。11月3日，针对在线中心销售现场，销售和渠道管理中心直销支持部定制宣导“双十一”专项激励方案，点燃所有直销人必胜的决心。11月6日，在IT、共享服务中心同事的大力协助，以及各机构的积极配合支持下，及时上线了最新的健康增值服务，有效助力业务冲刺。
“双十一”拉开了年终奋战的序幕，全力冲刺年度目标的集结号已经吹响，期待直销铁军以饱满的热情、昂扬的斗志创出佳绩。
The “Double 11” shopping festival just ended. Our teams worked together to prepare for the event, and the direct selling online centre also worked hard to deliver another year of stellar results.
At 8 am on the “Double 11” day, the direct selling online centre was fully prepared and mobilized. All teams met online to show their commitment. Entrusted by CEP Kevin Chor, Executive Vice President Richard Zhou arrived in Chengdu to supervise the intensive day and show support. During the meeting, Cao Hongju, the general manager of the direct selling centre, gave an encouraging speech, boosting the team’s morale ahead of the busy day.
Our direct selling colleagues raced against the clock, seized every opportunity to communicate with customers, and worked for over 15 hours a day. In the end, on the day of “Double 11”, online premiums for all types of insurance reached 30.29 million yuan, tying the performance of the same period last year. The online premium for lifestyle insurance exceeded 4 million yuan, while the online premium for health insurance exceeded 1 million yuan, representing a year-on-year increase of more than 13%. The value of the new policy premium is outstanding across business lines. Compared with the same period last year, its proportion among total premiums increased by 14.2%, with a 10.3% increase in its share of the number of customers. The per capita outcome increased by 9.1%, and the average premium of auto insurance products increased by 60 yuan per vehicle.
In order to prepare for this year’s “Double 11”, at the end of October, the centre, branches, and the auto insurance pricing and underwriting department discussed relevant auto insurance policies during the event, and reached a consensus in early November, laying a solid foundation for the day. On November 3, the direct selling support department of the sales and channel management centre rolled out a customized “Double Eleven” incentive plan for the direct selling team. On November 6, with the great assistance of IT and shared service centre colleagues, as well as the active cooperation and support of various branches, the latest health value-added services were launched in time to boost the business.
“Double 11” marks the start of our year-end push for 2022. We have high hope for the direct selling team and we look forward to delivering great results with the teams.