立足湾区，面向全国——走进安盛天平保险销售有限公司
Serving China from the Greater Bay Area: Inside AXA Tianping Sales Company
安盛集团始终关注中国保险市场的发展，基于对“金融支持大湾区建设”相关政策的深度理解，以及长期看好中国、持续加码中国的承诺，2021年12月6日，安盛天平保险销售有限公司正式落户深圳前海。
秉持从“赔付者”到“陪伴者”的企业愿景，销售公司以客户需求为导向，发挥港澳地区管理优势，借势湾区金融发展热潮，持续打磨专业化销售团队、多元化产品体系、高品质服务体验，为客户提供全场景、高品质、多层次的保险解决方案。半年左右的时间，销售公司交出一份傲人的答卷——规模保费突破1300万，在册人力超过660人。
作为中国开放程度最高、经济活力最强的区域之一，大湾区民众的保险需求快速迭代，保险服务品质越加受到关注。本期月刊将带领大家探访位于大湾区核心的这家安盛天平全资子公司，了解这群逐梦精英的故事。
“One AXA”，既是安盛集团的核心价值观之一，也是开创安盛天平保险销售有限公司之路的共同信念：法国总部、大中华区、安盛天平总部，无一不对销售公司的组建倾注了厚望与支持；齐心协力，推动销售公司迅速发展。
代理人作为销售公司的核心价值所在不仅承载销售、保单服务、协助理赔等等角色，亦是销售公司直面客户的窗口，关乎长足发展的根基。当前行业变革，同业代理人数量震荡；销售公司却逆势实现了人力发展，得益于建立了清晰的代理人招募与培养路径。
销售公司秉承安盛集团稳健经营的理念，致力于培养自有、专业的代理人队伍。一是“以优带优”，销售公司臻选行业内资深选手，他们高产能、经验足；借助他们深厚的行业经验与成功案例，吸引众多愿意加盟保险行业的各界精英。二是 “意愿激发”，销售公司以基本法为基础，为代理人构建清晰的晋升路径；结合各阶段目标制定业务方案，调动销售热情。三是“产品赋能销售”，销售公司通过整合安盛在国内的优质产品，构建周全产品线，有如代理人的军备库，提升销售竞争力。
在安盛天平总部的大力支持下，销售公司结合布局全国的特点，构建起“线上+线下”的培训闭环，定期开展新人培训和产品培训；坐拥强大的IT系统，为团队发展提供顺畅的学习与开单体验，实现了线上培训平台与线上展业平台的双轮驱动。
温家亮表示，2022年销售公司将紧随安盛天平“转型求盛”的步伐，合规先行，稳步发展，在全险种领域打造安盛产品的优势市场。
AXA Group has always been committed to the development of China’s insurance market. Based on our in-depth understanding of the policies relating to supporting the development of Guangdong-Hong Kong-Macao Greater Bay Area as a financial hub and our long-term commitment to China, AXA Tianping Sales Company officially set up office in Qianhai, Shenzhen on December 6, 2021.
Upholding AXA’s corporate vision of “from payer to partner”, the sales company operates with a customer-focused approach to provide comprehensive and high-quality insurance solutions to its customers. While leveraging the management advantages in Hong Kong and Macau and taking advantage of the financial development surge in the Greater Bay Area, it continues to improve its professional sales team, product diversity, and service quality. The sales company achieved exceptional results in this half year, exceeding 13 million RMB in insurance premiums, and registering more than 660 employees.
As one of the most open regions in China with strong economic vitality, the Greater Bay Area has rapidly iterated insurance needs, and insurance service quality has become increasingly important. This issue of the monthly newsletter will take you on a tour of AXA Tianping Sales Company in the heart of the Greater Bay Area to learn the story of this team of exceptional individuals.
“One AXA” is not only a core value of AXA Group, but is also a shared belief that has shaped the path of AXA Tianping Sales Company. AXA’s headquarters in France, AXA Greater China, and AXATP headquarters all established the sales company with great support and expectation, and have worked together to promote its rapid development.
As the heart of the sales company, agents lay the foundation for long-term development. They not only handle sales, policy services, and claims assistance, but they also act as the gateway for sales companies to reach customers Despite the fluctuation of agent availability due to current industry transformation, AXA has been able to defy odds through the establishment of clear agent recruitment and training processes.
The sales company adheres to AXA Group’s philosophy of sound management and is committed to cultivating its own professional team of agents. Firstly, the sales company leads with excellence by selecting senior individuals in the industry who are both incredibly efficient and experienced. Their wealth of industry experience and successful case background attracts more exceptional individuals to join the insurance industry. Secondly, it stimulates passion. The sales company offers clear progression paths for agents based on compensation policy. Thirdly, the sales company believes that product quality empowers sales. By integrating AXA’s high-quality products in China to build a comprehensive product line, agents are empowered, thereby enhancing sales competitiveness.
With the full support of AXATP headquarters, the sales company leveraged the nationwide distribution network of sales companies and created an “online + offline” closed training loop to conduct regular trainings for new recruits and new products. Our powerful IT system provides smooth learning and billing experiences with the support of the online training platform and online business development platform.
Eric Wen has stated that the sales company will follow in AXATP’s footsteps and “transform for success”. It will achieve compliant and steady developments to build superior markets for AXA products in all types of insurance.
