5月8日母亲节“守护妈妈守护家”——安盛母亲节公益直播
Protect Mom, Protect Family, AXATP Livestream on Mother’s Day
疫情常态化之下，如何守护妈妈的身心健康？5月8日母亲节当天，安盛在微信视频号进行了“守护妈妈守护家”母亲节公益直播，吸引到超过3万5千人次强势围观，观众与主播互动频繁，点赞超过13万次，评论近1万2千次，取得了良好的效果。在这场直播中，安盛天平首席执行官朱亚明、知名心理学家胡慎之、国家高级公共营养师洋洋，以及安盛天平健康险事业部负责人王春丽从不同角度为妈妈们奉上精彩纷呈的“身心健康知识大礼包”。
献礼母亲节的初心
安盛为什么要给妈妈们举办一场公益直播，又为中国家庭的健康保障做了哪些努力？直播一开始，朱亚明就分享了安盛的初衷。“从赔付者到陪伴者，安盛守护每一个中国家庭的健康、自信与幸福。”
朱亚明表示，安盛扎根中国二十余年，不满足于只作简单的保单“赔付者”，更希望成为值得信赖的，伴随中国家庭健康旅程，乃至生活方方面面的“陪伴者”。妈妈是一个家庭的情绪中枢和健康支柱，希望通过这次直播为妈妈提供健康保障，守护每一个中国家庭的健康、自信与幸福。
今年春天，新冠疫情在多地反复，以上海为例，很多家庭已经足不出户超过一个月了，每个人都经历着身心疲惫的煎熬。一个家庭中最辛苦的人毫无疑问就是妈妈了，她们关照着家庭成员的膳食搭配与作息规律，影响着家庭成员的精神面貌和自信发展。正如安盛所倡导的品牌精神——“守护热爱，自信前行”那样，鼓励家人之间相互扶持、携手前行，让家庭成员之间建立起日渐紧密的感情链接，让家庭成为每个人汲取力量的所在。
疫情期间妈妈的一天往往是这样的：定好闹钟，在各大App上轮番抢菜；加入无数个小区团购群，甚至通过物物交换，来争取更多种类的食材。而职场妈妈更不容易，因为她们承担着两份“全职工作”，需要兼顾自己的职业生涯发展，照顾孩子和家庭，平衡两者之间的关系，这是极其困难的挑战。尤其是孩子的学业，在线教学的质量让她们倍感焦虑，关照全家健康的妈妈反倒成为那个最需要健康支持与保障的人。
让妈妈健康“心”成长
富有自我牺牲精神，成就他人，愿意给予和付出几乎成了职场妈妈的标签。她们在家庭之中、职业生涯之上，往往会忽略甚至忘记照顾自己，尤其是不停的为孩子、为家人、为工作忙碌，没时间去察觉自己身体和心理上的不适与需求，尤其心理健康是最容易被忽略的一个方面，而这恰恰又是管理家庭、管理工作、管理自我的关键所在。
如何在疫情下帮助妈妈保持心理健康，向日葵爸爸发起人、关系心理学家胡慎之以在线问答的方式给出专业建议。
问：疫情给大家带来了哪些家庭生活的变化和压力？
答：疫情给家庭生活带来了三大变化——生活、情绪、关系。生活节奏从稳定到不可控，我们会产生焦虑；愤怒、悲伤、绝望等情绪的变化会在家庭成员中间弥漫；而长时间居家封闭，容易让伴侣关系、亲子关系产生对立。
问：从心理学角度，妈妈们在家庭当中扮演了一个什么样的角色？
答：情绪中心、结构中心、动力中心，这是妈妈在家庭中的三重角色。作为家庭的情绪中心，妈妈不开心了，孩子丈夫都会小心翼翼，越是亲密的关系，越容易影响对方的情绪；作为家庭的结构中心，没有了妈妈就没有了家，从理财决策到生活小事，都是妈妈在负责；作为家庭的动力中心，妈妈引导着家人共同前行的方向，很多像旅游攻略、吃饭、玩游戏等日常活动都由妈妈来决定。
问：不同年龄层的妈妈，可能会遇到哪些心理问题？
答：用四个真实故事，揭露妈妈在疫情下的潜在心理问题。
1、大白妈妈：半个多月没回家，在核酸采样台见到了小女儿，内心充满了担忧和愧疚。
胡老师：这种心理很正常，因为工作责任和家庭责任有了冲突，但女儿其实会懂得妈妈正在做一件伟大的事情，在这种熏陶之下也会快速地成长起来，帮家里面做很多事情。所以妈妈不要沉溺在悲伤、难过、焦虑的状态里，要从不是很好的事情中发现好的事情。
2、新手妈妈：疫情影响下，新手妈妈照顾孩子面临崩溃边缘，觉得自己不是个好妈妈。
胡老师：这是刚成为妈妈时经常会出现的心理，不要自责，没有必要苛求自己去成为一个“完美”妈妈。同时了解一下孩子的发展心理学，知道每个成长节点孩子需要的妈妈是什么样的，并且也不要过分依赖于丈夫能代替自己。
3、退休妈妈：疫情居家，想帮忙照顾小孙女却经常和女儿发生摩擦，闹得家里很不愉快。
胡老师：人一退休，因为失去了工作上的成就感，更需要去寻求生活上的意义，这时候和家人适当拉开距离是很合适的。要在生活的其他方面找到掌控感，写回忆录或者培养一项适合自己的兴趣活动很重要。
4、职场妈妈：居家办公同时又辅导孩子上网课的职场妈妈，压力之下总忍不住对孩子发脾气。
胡老师：当妈妈成为孩子的老师时，孩子不知道要以孩子的身份还是学生的身份去面对妈妈，这样就会造成学习效率低下，进而导致妈妈着急。妈妈需要学会把责任还给孩子，让孩子独自完成作业，当孩子有困难时再出面帮助，这样也能训练孩子的自主性。
问：针对以上情况，有什么小技巧可以给到各位妈妈？
答：要懂得吃喝玩乐，还要学会十全十美地呼吸。吃是创造性地吃，疫情居家，妈妈可以多做一些自己喜欢吃的美食；喝是吆喝，给自己留出吐槽抱怨的时间，找伴侣或者心理热线倾诉；玩是要有一个自己特别喜欢的爱好，留给自己一个空间，哪怕是关在房间发呆；乐是开发娱乐系统，家庭游戏、亲子游戏甚至是健身。
“十全十美呼吸法”则是当妈妈们忍不住要大发脾气时，找到一个独处空间，告知家人不要打扰，闭上眼睛遐想美好的景象，吸气三秒憋住三秒然后呼气四秒，慢慢地把糟糕的情绪倾吐出身体。
均衡营养保证健康
除了关注妈妈的心理健康之外，帮助妈妈提升自身及家人身体素质也非常重要。国家高级公共营养师洋洋老师在直播中带来了详细的营养膳食“攻略”，特别关注了新手妈妈和职场妈妈的健康需求。
在疫情背景下，家庭可能面临着健康风险，需要通过“均衡营养、正常作息、保持运动、每年体检”等方式保护好妈妈和家人。首先，每天要补充适量的蛋白质、碳水化合物、脂肪、维生素、微量元素、膳食纤维和水等营养素；其次，尽量维持正常的生活作息，保持生活的稳定性；第三，保持运动，增加自我免疫力的同时也可以很好地调整心态；最后，保持一年一次体检的良好习惯。
疫情防控措施让食材采购变得没那么容易，很多妈妈面临着巧妇难为无米之炊的困境，尤其是新手妈妈需要保证自己和宝宝的营养摄入。营养师建议尽量做到每日食物多样化，因为孕妇、乳母膳食食物种类要比普通人更多，餐食上要注意提供高蛋白、易消化、富含钙铁的食品；提前列好采购计划，正确储备食材，让妈妈和宝宝的食材尽量做到多元化和营养均衡。
另一个需要关照的人群是职场妈妈，她们在居家办公的同时还要负责一日三餐，特别劳累，营养师特别推荐了几道营养餐谱：一是红豆薏米粥，可以祛湿，适合久坐办公的妈妈；二是烤红薯，富含膳食纤维，帮助肠道自足；三是炒菠菜、胡萝卜，菠菜含铁量高，胡萝卜素对保护孩子视力有帮助。
来自安盛的四重健康保障
收获了心理学家与营养专家的满满干货后，安盛天平健康险事业部负责人王春丽则为妈妈们带来了四重健康保障。
保障1：迭代升级的百万医疗卓越守护
4月份，百万医疗卓越守护进行了“安心加码，百万盛算”的迭代升级，凸显了低保费、高杠杆、保障全面、高性价比的特点，对于刚刚成家立业的新手妈妈而言，是个不错的选择。
保障2：新中产的中端医疗险卓越馨选
包含八个计划的卓越馨选是一款定制灵活度相当高的产品，能够为妈妈提供更全面和灵活的保障。其普通版涵盖二级及以上公立医院的普通部，特需版在普通部的基础上，可以拓展至二级及以上公立医院的特需部、VIP部、国际部。并且在5月1日到7月31日期间，为30天-17周岁的大小宝贝开放单独投保普通版住院计划。
保障3：卓越孝欣老年综合医疗保险
市面上针对45周岁以上长者可投保的健康险寥寥无几，安盛看到了高龄妈妈的痛点，推出了卓越孝欣老年综合医疗保险。它的投保年龄高达80周岁，并且可由恶性肿瘤医疗保障升级普通百万医疗的医疗保险，并可根据赠送的体检结果升级为标准的百万医疗保障。
保障4：高性价比的夕阳红意外险
随着妈妈的年纪渐长，行动或许不便，遭受意外伤害的概率要高于其他年龄群体，容易出现摔倒、扭伤等意外情况，一款性价比高的意外保险，是不少子女为年长妈妈买保险的首选，比如安盛的夕阳红意外险。
在健康保障领域，安盛天平以“一站式健康解决方案+数字化平台安盛安美+心理健康+客户洞察”的方式构建起安盛健康生态圈，携手业界优秀伙伴为中国家庭提供值得信赖的全方位健康保障。
妈妈是家里的支柱，守护好妈妈就是守护好了家。直播结束了，但守护妈妈的心永远不会停下，守护家庭美好是安盛一直以来的期许，安盛期望与更多的客户一起盛放人生，稳步未来。
How can we protect the physical and mental health of mothers during this ongoing pandemic? To celebrate the Mother’s Day on May 8th, AXATP held a special WeChat livestream event to honor all moms, to inspire and enable their wellness, and help them keep mental strength. The livestream achieved exceptional audience interaction with more than 35,000 viewers, 130,000 likes, and nearly 12,000 comments. The 2-hour session brought a line-up of speakers including AXATP CEO Yamin, relationship psychologist Hu Shenzhi, national senior public nutritionist Yangyang and AXATP Head of Health Cherry Wang, shared an exciting selection of physical and mental health advice for mothers.
The Inspiration Behind the Event
Why did AXA organize a charity livestream event for mothers, and what efforts were made to protect the health of Chinese families? Yamin Zhu shared AXA’s goals during the beginning of the livestream. “From payers to partners, AXA guards the health, confidence, and happiness of every Chinese family.”
Having been rooted in China for more than 20 years, AXA wants to be more than a simple policy “payer”. It wants to be a trusted “partner” that accompanies Chinese families on both their health journeys and in their everyday lives. Mothers are crucial to the emotional wellbeing of families. The livestream aimed to provide a sense of health protection for mothers and safeguard the health, confidence, and happiness of every Chinese family.
This spring, COVID-19 reemerged in multiple cities in China. For example, in Shanghai, many families have been forced to stay home for over a month already, leaving everyone both physically and mentally drained. The hardest working person in any family is undoubtedly the mother, who makes sure everyone eats well and rests enough. The mother impacts each family member’s spirit and confidence too. AXA stands by its brand value of “Protecting your passion and moving forward with confidence”. We encourage family members to support each other and move forward together, so as to establish closer emotional connections and allow the family unit to become a source from which everyone draws strength.
During the lockdown, a mother’s typical day is as such: She sets an early alarm to secure groceries on major food delivery apps; joins countless neighborhood group-buying group chats, and maybe even trades items to get a wider variety of ingredients. Working mothers have more to deal with because they have two “full-time jobs”—balancing career development and looking after a family can be extremely challenging. To top it all off, when it comes to their children’s schooling, they are worried about the quality of online classes. Mothers look after entire families, but they are many times also the ones who need health support and coverage the most.
Ensuring the Healthy Development of Mothers
Being selfless, dedicated, and giving have become the labels of working mothers, but they often forget to take care of themselves being so devoted to their families and careers. When they are constantly busy with their children, families and work, they do not notice their own discomforts and needs. Mental health is one of the most neglected aspects of life, yet it is vital to family, work, and self-management.
In an online Q&A session, relationship psychologist Hu Shenzhi shared advice on how to help mothers stay mentally healthy during a pandemic.
Q: What changes and stressors have the pandemic brought to family life?
A: The pandemic has changed three major aspects of family life: lifestyles, emotions, and relationships. When life goes from stable to unpredictable, we tend to become stressed. Changes in emotions such as anger, sadness, and despair can spread among family members and prolonged home confinement tends to antagonize partner relationships and parent-child relationships.
Q: From a psychological perspective, what roles do mothers play in families?
A: Mothers have three crucial roles in families. They are the centres of emotion, structure, and motivation. As the emotional centre of the family, when the mother is unhappy, the children and husband act more carefully. The more intimate the relationship, the more likely it is to affect other family members’ emotions. As the structural centre of the family, the mother keeps a family running. She is responsible for everything from financial decisions to the little things. As the motivational centre of the family, the mother guides the direction of the family. She decides on travel itineraries, meals, games, and other everyday activities.
Q: What are some psychological problems mothers of different ages may encounter?
A: Here are four real-life stories that explore potential psychological problems mothers have experienced during the pandemic.
1、“Big White”（大白） Mothers: After not going home for over half a month, I saw my young daughter at the nucleic acid testing station and was filled with worry and guilt.
Hu Shenzhi: This kind of emotional response is normal because of the conflict between work and family responsibilities. The daughter will understand that her mother’s work is significant, and this will help her grow up quickly and help more at home. Mothers should not lose themselves in sadness, grief, or anxiety. They need to see the good in the bad.
2、During the pandemic, new mothers caring for their children may face mental breakdowns if they feel to be bad mothers.
Hu Shenzhi: This is a common emotion when you first become a mother. Do not blame yourself or pressure yourself to be the “perfect” mother. Learn about the psychology of child development and know what kind of mother your child needs at each stage. Do not rely too much on your husband to replace you.
3、Retired Mothers: While at home during the pandemic, I wanted to help take care of my granddaughter, but we often had arguments that made my daughter and everyone unhappy.
Hu Shenzhi: When people retire, they lose a sense of accomplishment they would have gotten from work and need to seek more meaning in their lives. In these kinds of circumstances, it can benefit to create some distance between yourself and your family. Find a sense of control in other aspects of life with activities such as writing a memoir or finding a new hobby.
4、Working Mothers: Mothers who work from home and help their children with online courses at the same time find it hard to control their tempers.
Hu Shenzhi: When the mother also takes on the role of the teacher, the child does not know whether to behave as a child or as a student. This can lower learning productivity and cause mothers to become more stressed. Mothers need to learn to give the responsibility back to the child. Let the child be responsible for their homework and wait until there are problems before stepping in. This will allow them to become more independent.
Q: Given the above situations, what tips can you offer mothers?
A: Know how to enjoy life and have fun, and practice the “perfect ten breathing exercises”. Bring creativity into food. While locked down at home, mothers can cook more of their favorite dishes. Leave yourself some time to vent. Confide in your partner or call a psychological counselling hotline. Invest time in a hobby that you enjoy and leave yourself some space, even if it’s just to relax in your room. Find some entertainment – it can be family or parent-child games, or even working out.
The “perfect ten breathing exercise” is for when you are about to lose your temper. Find a private space and tell your family not to disturb you. Then, close your eyes and think of a beautiful scene. Breathe in for three seconds and hold it for another three. Then, breathe out for four seconds and slowly release all the negative emotions from your body.
Balanced Nutrition Guarantees Good Health
In addition to caring for the mental health of mothers, it is also important to help improve their own and their families’ physical health. National senior public nutritionist Yangyang offered detailed nutrition advice during the livestream, while paying special attention to the health needs of new and working mothers.
During this ongoing pandemic, families may face health risks and need to protect their mothers and family members through “good nutrition, work-life balance, physical exercise, and annual medical check-ups”. First, it is important to get the right amount of protein, carbohydrates, fat, vitamins, micronutrients, dietary fibre, and water on a daily basis. Second, try to maintain a balanced routine and keep a stable lifestyle. Third, keep exercising to strengthen your immune system and release stress. Finally, keep up the good habit of having a medical check-up once a year.
Pandemic prevention and control measures have made grocery shopping more difficult. Many mothers have very limited supplies, especially new mothers who need to ensure their own and their babies’ nutritional intakes. Dietitians recommend diversifying daily food intake because pregnant women and lactating mothers need a wider nutritional variety than the general population. Meals should include foods that are high in protein, easily digestible, and rich in calcium and iron. Make a grocery list in advance and stock up on the right ingredients to ensure both the mother and the baby have diverse and balanced diets.
Another group of people who need care is working mothers. They are responsible for three meals a day while working from home, which can be especially exhausting. Here are some healthy meal recipes recommended by nutritionists: 1. red beans and barley porridge can remove dampness and is great for working mothers who work seated all day; 2. Baked sweet potatoes are rich in dietary fiber and healthy for digestion; 3. Sautéed spinach and carrots; spinach is high in iron and the carotene in carrots helps protect your child’s eyesight.
Four Types of Health Protection From AXA
Armed with extensive information given by psychologists and nutritional experts, AXATP Head of Health Cherry Wang mentions four types of health protection for mothers.
Protection 1: Million IP （2022）
In April, the Million IP （2022） was upgraded to “More Peace of Mind, Million Plus”, which highlights its low premium, high leverage, comprehensive coverage, and high-cost performance features, making it a great choice for new mothers.
Protection 2: Mid-Range Medical Insurance for the New Middle Class
Premium choice protection includes 8 plans and is a product with considerable customization and flexibility to provide more comprehensive coverage for mothers. Its base version covers general departments at secondary public hospitals and above. The special needs version expands on the base version to include special needs, VIP, and international departments at secondary public hospitals and above. From May 1 to July 31, the base version of the hospitalization plan is open for separate enrollment for babies and children between 30 days to 17 years old.
Protection 3: Premium Senior Medical Insurance
There are only a few health insurance policies available on the market for seniors over 45 years old. AXA saw the pain point of senior mothers and launched the Premium Senior Comprehensive Medical Insurance. Individuals up to 80 years old can now be covered, and the plan can be upgraded from malignant tumour medical coverage to regular medical insurance, based on the results of a complimentary medical examination.
Protection 4:Cost-Effective Accident Insurance for Seniors
As mothers grow older, they may have difficulty moving around and become more likely to suffer from accidents than other age groups, as they are prone to falls, sprains, and other accidents. A high cost-effective accident insurance policy, such as AXA’s Accident Insurance for Seniors, is the first choice for many of those who want to buy insurance policies for their elderly mothers.
AXA Tianping has created an AXA Health Ecosystem with its “One-stop Health Solution + Emma by AXA + Mental Health + Customer Insight” and has worked with exceptional partners in the industry to provide Chinese families with trustworthy and comprehensive health protection.
Mothers are the pillar of the family. Protecting her is to protect the family. The livestream is over, but we will continue to protect mothers. AXA hopes to protect the happiness of families and grow with them in the future.