安盛家庭健康日
AXA Family Health Day
12月3日，安盛家庭健康日暨中国城市家庭健康生活力白皮书发布会在上海成功举行。此次年度旗舰型健康活动是安盛品牌价值主张#守护热爱 自信前行 系列传播活动的收官，也是安盛树立健康保障领导力的标杆举措。
会场内外100个自信家庭的全家福绽放着幸福自信的笑容，生动诠释了安盛健康保障让家庭成为每个人汲取力量的所在。“安盛安美”一站式保障服务平台则通过全面演示和现场体验，生动诠释了我们从“赔付者”到“陪伴者”的战略核心。
通过一站式健康解决方案 + 数字化平台安盛安美 + 心理健康 + 客户洞察所构成的安盛健康方程式持续升级。健康领域专家、资深业内人士、健康生态圈伙伴、媒体记者与安盛代表齐聚一堂，深入探讨中国家庭健康管理的深刻洞察与未来趋势，期待通过全生态系统的健康资源支持，赋能中国家庭在健康保障之路上自信前行。
期间，《2021中国城市家庭健康生活力白皮书》重磅发布，揭示了安盛天平对家庭健康保障需求的深刻洞察和思考前瞻。
白皮书正式发布之后，安盛中国大陆、香港和澳门行政总裁尹玄慧女士，中国大陆、香港和澳门首席渠道官鲍可维先生，安盛天平执行副总裁周连成先生，嘉会医疗首席商务官李云燕女士，大童保险销售服务有限公司上海分公司总经理章晓斌先生和我共同点亮了安盛健康生态圈，寓意着万千中国家庭将健康托付给安盛，未来安盛将携手优质合作伙伴，提供丰富多元的国际化产品与便捷贴心的优质服务，不负客户所托，为中国家庭的自信前行保驾护航。
圆桌论坛环节延续了此次活动的高潮，众多行业大咖阐述了各自对“安盛健康生态圈”的理解，以及中国家庭在全疾病周期健康管理中的需求。
活动现场邀请到100多位业界精英、渠道伙伴、媒体记者和安盛同仁到场，全国20多家分支机构和超过5万观众通过线上直播平台远程参会，共同领略安盛家庭健康日盛况，见证安盛健康保障领导力的里程碑时刻。“安盛天平发布中国城市家庭健康生活力白书” 相关话题也受到了国内主流新闻与财经领域媒体的广泛报道。截至12月23日，通过一系列公关传播活动，我们共收集到有关的媒体报道570篇，广告价值高达人民币24,157,264元。
（供中国大陆区以外同事观看,For AXA colleagues outside mainland China)
On December 3rd, we held the AXA Family Health Day in Shanghai and launched the 2021 China Urban Family Health White Paper, concluding our whole-year Brand Campaign and showcasing AXA Tianping’s thought leadership in health. The event site was lit up by the gallery of one hundred families’ smiling photos and the EMMA experience zone, embodying our Payer to Partner strategy.
The annual health flagship event also unveiled the upgraded AXA Health Formula comprised of one-stop health solutions, digital platform, mental health, and in-depth customer insights, which are realized by the collective efforts of the health ecosystem partners.
The White Paper was endorsed by the media partner Southern Weekly, the research company, mental health expert and AXA Tianping’s Head of Health, followed by a roundtable session involving AXA, distribution partner, healthcare provider and mental health experts to explore the answer to addressing family health management needs raised in the paper.
AXA Greater China CEO Sally Wan, AXA Greater China Chief Distribution Officer Howard Pou, AXA Tianping Executive Vice President Liancheng Zhou, Jiahui Health Chief Commercial Officer Yunyan Li and Datong Insurance Broker Shanghai Branch General Manager Xiaobing Zhang and I joined the Formula launch moment on stage, symbolling AXA Tianping’s determination to protect Chinese family health with the most relevant and high-quality offerings.
Over 100 guests including senior health experts, distribution partners, key media outlets and AXA representatives attended the event and joined by over 50,000 online audience through multiple livestreaming channels. The AXA Family Health Day was well received by distribution partners, and media and public. As of December 23rd, altogether 570 media reports were collected with more than 24million yuan AD Value.