对话AMO —— 安盛亚洲首席品牌和传播官Sabrina Cheung
Dialogue With AMO —— Sabrina Cheung, Chief Brand & Communications Officer
这个月的重磅活动是我们全新品牌主张活动,因此我邀请了安盛亚洲首席品牌和传播官Sabrina Cheung来和我们分享品牌是如何帮助我们与其他竞争对手形成区隔,以及我们是如何通过品牌活动来创造连接客户的机会。
我从视频会议中了解到Sabrina有很多可爱的毛茸茸的小宠物。其中一位叫Mulan。对她而言,猫猫狗狗是惹人怜爱的伴居动物,他们不仅是忠诚的好伙伴,也能帮助我们减缓压力。欢迎大家从下方视频中了解更多她的宠物疗愈心得:
As China team kick started the global brand campaign this month, I have invited the Chief Brand & Communications Officer Sabrina Cheung to share her views on how strong brand can help us to distinguish from other competitors, and how brand activities give us opportunities to build connections with our customers.
I know from Teams meetings that Sabrina has many cute and fluffy friends at home. One of them is named Mulan. For Sabrina, dogs and cats are social and affectionate creatures. They’re not only good and loyal companions, but can also help people reduce stress. Please click the video to know more about her pet therapy.