安盛天平第14个“7.8全国保险公众宣传日”系列活动收官
多元落地活动覆盖超226万人次 外资险企深耕本土惠民服务
AXA Tianping Concludes Its 14th Series of Events for “July 8 National Insurance Public Awareness Day”
近日，安盛天平第14个“7.8全国保险公众宣传日”系列活动圆满收官。本次活动紧扣“奋进‘十五五’，保险让前行更有底气”主题，依托全国25家分支机构的线下网点与线上传播矩阵，将红色主题教育、创意文化科普、基层普惠宣教有机结合，累计触达公众超226万人次，切实将保险服务延伸至群众身边。
轻量化公益互动破圈，保险知识走进日常
活动期间，安盛天平总部联合10家分支机构同步上线中国保险行业协会与腾讯公益联合发起的“一朵小红花”保险知识公益答题活动。不同于传统单向宣讲，该活动将保险知识点拆解为趣味题目，用户答题积累积分即可兑换公益物资，实现“学知识、做公益”的双重参与感。数据显示，本次活动累计答题量超600万人次，有效打破了保险知识的专业壁垒，推动风险保障理念融入大众日常。
红色教育嵌入宣教场景，筑牢服务初心
结合“七一”建党节节点，安盛天平将党建与金融宣教深度融合。广东分公司走进广州农民运动讲习所旧址，开展“不忘初心·保险同行”群众性主题快闪活动，通过红歌传唱、诗歌朗诵等形式，向市民普及反诈护民、保险惠民政策；安徽分公司组织员工赴合肥渡江战役纪念馆开展实地研学，引导团队将红色奋斗精神转化为严守风险底线、优化客户服务的实际行动，夯实“保险姓保”的价值根基。
精准下沉基层一线，“保险五进入”见实效
针对不同群体的风险痛点，安盛天平持续推进“保险五进入”专项行动，实现服务精准触达：
面向普通市民，山东分公司在商圈、社区开展一对一宣讲，拆解带病投保、虚假理赔等保险欺诈套路，明示法律后果，累计发放宣传物料千余份；
聚焦环卫工人等一线劳动者，重庆分公司针对刷单诈骗、虚假招工、低价保险骗局等高频风险场景，专项普及意外险保障知识，守护基层劳动者权益。
关注“一老一少”与乡村群体，河南分公司在公园、老年活动中心拆解AI换脸、高息返利等新型诈骗手段；陕西分公司下沉乡村集市，结合本土真实受骗案例解答村民投保、理赔、维权难题；宁波、苏州等地机构扎根社区，围绕家庭保障、儿童保险、养老反诈等民生热点开展沉浸式科普，全方位筑牢基层金融安全防线。
此外，安盛天平积极联动行业伙伴放大宣传声量：四川分公司携手12家同业举办“反诈英雄会”，以趣味互动形式开展社区反诈科普；浙江分公司在京杭大运河畔举办公益健步走活动，沿途布设金融科普展板、互动二维码，将消费者权益保护、反诈防骗等内容融入户外运动场景，以年轻化方式传递保险温度。
站在“十五五”发展新起点，安盛天平将持续依托安盛集团全球化专业优势与本土27年服务积淀，把金融科普、惠民服务常态化、长效化，既要做好风险“赔付者”，更要成为客户美好生活的“陪伴者”，以专业保险力量，护航实体经济与民生福祉，助力保险业高质量发展。
Recently, AXA Tianping successfully concluded its 14th series of events marking the “July 8 National Insurance Public Awareness Day.” This year’s campaign was centered around the theme “Striving Ahead in the 15th Five-Year Plan: Insurance Empowers Confidence,” leveraging the offline branches of 25 offices nationwide and an integrated online communication network. By seamlessly integrating red‑education initiatives, creative cultural outreach, and grassroots financial literacy programs, the initiative reached over 2.26 million members of the public, effectively bringing insurance services closer to communities.
Lightweight public‑interest engagement breaks new ground, bringing insurance knowledge into everyday life.
During the campaign, AXA Tianping’s headquarters, in collaboration with 10 branch offices, simultaneously launched the “A Little Red Flower” insurance‑knowledge charity quiz initiative, co‑organized by the China Insurance Industry Association and Tencent Charity. Unlike traditional one‑way educational sessions, this event breaks down key insurance concepts into engaging questions; users earn points by answering correctly, which can then be redeemed for charitable supplies, fostering a dual sense of participation—learning about insurance while contributing to causes. Data shows that the campaign attracted over 6 million participants, effectively dismantling the professional barriers surrounding insurance knowledge and helping embed the concept of risk protection into everyday life.
Integrating red education into publicity and education initiatives to solidify our original aspiration of service.
In conjunction with the July 1st anniversary of the founding of the Communist Party of China, AXA Tianping has deeply integrated Party building with financial education and outreach. The Guangdong branch visited the former site of the Peasant Movement Institute in Guangzhou to host a mass‑participation flash mob event titled “Stay True to Our Original Aspiration—Insurance by Your Side.” Through singing revolutionary songs and reciting poetry, the initiative raised public awareness about fraud prevention and insurance policies that benefit the people. Meanwhile, the Anhui branch organized employees to visit the Hefei Memorial Hall of the Yangtze River Crossing Campaign for on‑site study tours, encouraging the team to translate the spirit of red struggle into concrete actions—strictly upholding risk‑management red lines and enhancing customer service—thereby strengthening the core value of “insurance serves its purpose.”
Precision-driven outreach to the grassroots level: “Insurance into Five Spheres” delivers tangible results.
Addressing the key risk concerns of different demographic groups, AXA Tianping continues to advance its “Insurance into Five Spheres” special initiative, ensuring that services reach their intended audiences with precision:
Targeting the general public, the Shandong branch has conducted one-on-one outreach sessions in commercial districts and residential communities, exposing common insurance fraud schemes such as insuring while already ill or filing fraudulent claims, and clearly outlining the legal consequences. To date, it has distributed over a thousand pieces of promotional materials.
Focusing on sanitation workers and other frontline laborers, the Chongqing branch has launched targeted outreach to raise awareness about accidental injury insurance coverage, addressing high‑frequency risks such as order‑boosting scams, fraudulent recruitment schemes, and low‑price insurance traps, thereby safeguarding the rights and interests of grassroots workers.
Focusing on the “elderly and young” as well as rural communities, the Henan branch has been dismantling new types of scams—such as AI face-swapping and high-interest rebate schemes—at parks and senior activity centers. Meanwhile, the Shaanxi branch has reached out to rural marketplaces, using real‑world local fraud cases to help villagers address challenges related to insurance enrollment, claims processing, and rights protection. In Ningbo, Suzhou, and other regions, local branches have established a strong presence in communities, delivering immersive public‑education programs on key livelihood issues—including family protection, children’s insurance, and anti‑fraud measures for seniors—thereby building a comprehensive, grassroots‑level financial security barrier.
In addition, AXA Tianping has actively collaborated with industry partners to amplify its outreach: the Sichuan branch joined forces with 12 peer companies to host an “Anti-Fraud Heroes’ Forum,” using engaging interactive activities to educate local communities about fraud prevention; meanwhile, the Zhejiang branch organized a public‑interest walking event along the banks of the Beijing–Hangzhou Grand Canal, setting up financial‑literacy display boards and interactive QR codes along the route. By integrating consumer rights protection and anti‑fraud awareness into outdoor recreational settings, the initiative conveys the warmth of insurance in a youthful, modern way.
Standing at the new starting point of the 15th Five-Year Plan, AXA Tianping will continue to leverage AXA Group’s global expertise and its 27 years of local service experience, institutionalizing and sustaining financial literacy initiatives and public‑benefit services. It aims not only to serve as a reliable risk‑payer but also to become a trusted companion on customers’ journeys toward a better life. By harnessing the power of professional insurance, AXA Tianping will safeguard the real economy and enhance people’s well‑being, thereby contributing to the high‑quality development of the insurance industry.