服务制胜，保障护航
安盛天平成功举办中小微企业员福研讨会
AXA Tianping Successfully Holds Employee Benefits Seminar for Small and Medium-sized Enterprises
为进一步加强安盛集团普惠战略在中国的落地，助力中小微企业员工福利业务的发展，2025年12月1日至3日，“服务制胜，保障护航”中小微企业员福研讨会在宁波顺利举行。安盛集团普惠业务条线AXA EssentiALL数字化健康、客户洞察和培训负责人Michal MATUL、安盛集团数字化健康资深顾问Niti PALL、安盛天平副总经理兼首席渠道管理和销售官周连成、首席战略官兼机构发展部负责人毕玉泉，以及来自总部和机构的部分领导和同事参加了本次研讨会。
在研讨会开场致辞环节，Michal MATUL回顾了安盛集团普惠条线在中国的发展历程，并对安盛天平普惠业务的发展给予了高度认可。他鼓励机构深入市场、提升能力、把安盛优质保障与服务推介给更多有需求的中小微企业。
随后，来自安盛天平团险和普惠业务部的李伟伟、共享服务中心的朱晔锋、戴晨玉以及理赔管理部的苏家桢，分别就员福业务现状和未来规划、运营流程、健康管理服务细则及理赔流程和案例等进行了详细解读。
特邀出席本次研讨会的集团及外部数字化健康专家Niti PALL与Andrew SMITH，分享了中小微企业健康保障的数字化创新模式。通过国际实践案例，深入探讨了如何通过数字化手段整合医疗资源，为参会者提供了宝贵的国际视野与实践启示。
为了更紧贴市场脉搏，参会人员还走出会场，实地走访了宁波当地的中小微企业，与企业的人力资源负责人及一线员工进行了深度访谈。调研聚焦企业福利现状、员工保障痛点及健康服务需求，而根据收集到的信息所展开的深入讨论与成果展示，更增强了机构人员对市场需求的直观理解。
此外，本次研讨会还设置了中小微企业员福案例分享环节。安盛天平团险和普惠部负责人王春丽回顾了公司中小微企业员福生态圈的建设进展，展望了打造“一站式健康管理服务平台”的愿景。随后，江苏、北京、上海分公司分别围绕“项目如何落地”“陪伴中小微客户成长”“健康管理赋能”等三个维度，分享了在服务中小微企业客户方面的实践与心得。
研讨会最后，周连成在总结致辞中强调，公司将持续践行“服务制胜”的理念，提升产品与服务的核心能力。他殷切希望机构继续发力，将本次研讨会的成果与当地市场需求相结合，从“赔付者”进一步成为中小微企业长期可靠的“风险守护者”与“健康陪伴者”，助力中小微企业可持续发展。
To further advance the implementation of AXA Group’s inclusive strategy in China and support the development of employee benefits business for small and medium-sized enterprises (SMEs), the “Service Excellence, Protection and Escort” SME Employee Benefits Seminar was successfully held in Ningbo from December 1 to 3, 2025. Attendees included Michal MATUL, Head of Digital Health, Customer Insight and Training of AXA Group’s inclusive business line AXA EssentiALL; Niti PALL, Senior Digital Health Advisor of AXA Group; Liancheng Zhou, Deputy General Manager and Chief Distribution Management and Sales Officer of AXA Tianping; Yuquan Bi, Chief Strategy Officer and Head of Branch Development; as well as other leaders and colleagues from the headquarters and regional institutions.
In the opening remarks, Michal MATUL reviewed the development journey of AXA Group’s inclusive business line in China and expressed high recognition for the progress of AXA Tianping’s inclusive business. He encouraged the institutions to deepen market engagement, enhance capabilities, and introduce AXA’s quality protection and services to more SMEs in need.
Following this, Weiwei Li from AXA Tianping’s Group Insurance and Inclusive Business Department, Yefeng Zhu and Chenyu Dai from the Shared Service Center, and Jiazhen Su from the Claims Management Department provided detailed interpretations on the current status and future plans of employee benefits business, operational processes, health management service details, as well as claims procedures and case studies.
Invited digital health experts from AXA Group and external partners, Niti PALL and Andrew SMITH, shared innovative digital models for health protection tailored to SMEs. Through international case studies, they explored how digital tools can integrate medical resources, offering valuable global perspectives and practical insights to the participants.
To better align with market dynamics, attendees stepped out of the conference room and conducted field visits to local SMEs in Ningbo. They engaged in in-depth interviews with human resources managers and frontline employees, focusing on current welfare status, employee protection challenges, and health service needs. The subsequent discussions and presentations based on the collected information further strengthened the institutional teams’ direct understanding of market demands.
Additionally, the seminar featured a session dedicated to sharing employee benefits case studies for SMEs. Cherry Wang, Head of Group Insurance and Inclusive Business at AXA Tianping, reviewed the progress in building an employee benefits ecosystem for SMEs and outlined the vision of creating a “one-stop health management service platform.” Representatives from Jiangsu, Beijing, and Shanghai branches then shared their practical experiences and insights in serving SME clients, focusing on three dimensions: “project implementation,” “accompanying SME clients in growth,” and “empowerment through health management.”
In the closing remarks, Liancheng Zhou emphasized the company’s ongoing commitment to the philosophy of “Service Excellence” and the enhancement of core capabilities in products and services. He earnestly encouraged all institutions to continue their efforts, integrating the seminar’s outcomes with local market needs, and evolving from being “compensators” into long-term, reliable “risk guardians” and “health companions” for SMEs, thereby supporting their sustainable development.