安盛天平全面启动2025年“金融教育宣传周”活动
AXA Tianping Launched 2025 “Financial Education Awareness Week” Campaign
为积极响应国家金融监督管理总局、中国人民银行、中国证监会关于开展2025年“金融教育宣传周”活动的统一部署，安盛天平财产保险有限公司自9月初起在全国范围内全面启动以“保障金融权益，助力美好生活”为主题的系列金融教育宣传活动。公司通过总部统筹规划、分支机构特色实施的方式，推动金融知识普及工作走深走实，切实提升社会公众金融素养和风险防范能力，充分展现金融机构的责任担当。
精密部署，高标准落实监管要求
安盛天平高度重视本次金融教育宣传周活动，公司管理层专门召开部署会议，成立专项工作组，制定并下发《安盛天平2025年金融教育宣传周活动实施方案》。方案严格按照监管机构要求，围绕“规范营销行为、强化适当性管理、防范非法中介危害、宣传金融为民办实事、加强反诈宣传、弘扬诚信文化”等重点内容，明确活动目标、细化工作措施、落实责任分工。公司总部统一制作标准化宣传物料，包括宣传折页、海报、视频等共计20余种，确保全系统宣传教育内容的准确性、规范性和一致性，并及时跟踪各分支机构活动开展情况，确保活动有序推进、取得实效。
区域突出，金融知识深入基层
重庆：乡村金融讲座筑牢风险防线
在重庆，安盛天平重庆分公司联合潼南区塘坝镇龙珠村村委举办“金融知识进乡村”专题讲座活动。龙珠村党支部书记在致辞中强调金融知识普及对新农村示范村发展的重要性，感谢安盛天平深入基层开展金融服务。宣教专员通过真实案例讲解、情景小品演示等生动形式，向村民详细讲解防范电信诈骗、识别非法金融活动等实用知识，现场解答村民疑问30余个，发放宣传资料200余份，有效提升了村民的金融风险识别能力。
云南文山：古镇宣讲贴近民众需求
在云南文山，文山中支在历史文化名镇七都古镇举办“金融护航·好在文山”教育宣传活动。宣教团队在古镇入口处设立宣传展台，通过发放宣传折页、派发印有宣传标语的小礼品等方式，向过往游客和当地居民详细讲解非法集资、新型电信诈骗的主要特征、表现形式和防范措施。活动持续6个小时，累计接待咨询群众200余人次，发放宣传材料400余份，获得当地群众一致好评。
北京：集市宣传守护农民钱袋子
在北京，北京分公司组织专业宣教团队深入怀柔区梨园庄村集市，利用集市人流量大的特点开展金融知识普及活动。针对农村居民金融知识相对薄弱的情况，宣教人员采用当地方言，通过真实案例讲述、通俗易懂的讲解方式，重点普及保险欺诈常见手法和防范电信网络诈骗技巧。活动现场设置有趣味问答环节，吸引大量村民参与，有效提升了宣传效果。
上海：上门服务聚焦老年群体保护
在上海，上海分公司开展“金融知识进社区”特别行动，组织10支宣教小分队深入十几个社区，重点针对老年居民开展上门金融服务。宣教专员耐心细致地讲解“养老陷阱”、“高息理财”等常见骗局的识别方法和防范技巧，通过真实案例揭示其欺骗本质与社会危害。活动期间，累计上门服务老年居民100余户，发放专属宣传材料300余份，建立老年人金融服务档案100余份。
此外，陕西分公司结合当地民俗文化开展“金融知识大讲堂”活动，广东分公司联合社区网格员开展“反诈入户”行动等多个分支机构也根据当地特点，开展了形式多样的金融知识普及活动，形成了全国联动、多点开花的良好局面。
创新形式，提升宣传实效
安盛天平在活动中注重创新宣传方式，通过线上线下相结合的方式，构建立体化宣传矩阵。公司制作了系列通俗易懂的原创宣传材料，内容涵盖防范非法集资、识别电信诈骗、理性投资理财等多个方面；充分利用数字化手段，通过官方微信公众号、官网等平台持续推送金融宣教知识，开设“以案说险”专栏，定期发布典型案例分析；与社区、村委会等建立常态化合作机制，定期开展金融宣教专题讲座和咨询活动，建立长效沟通机制。
安盛天平始终坚持以人民为中心的发展理念，将金融消费者权益保护放在首位。通过本次金融教育宣传周活动，公司进一步优化金融服务流程，提升服务水平。特别关注老年人、青少年、农村居民、残障人士等特殊群体的金融需求，通过量身定制的教育宣传方案，帮助弱势群体增强风险防范意识，提升金融素养，为构建和谐金融环境、维护金融消费者权益、推动金融业高质量发展贡献力量。
In active response to the unified deployment by the National Financial Regulatory Administration, the People’s Bank of China, and the China Securities Regulatory Commission for the 2025 “Financial Education Awareness Week,” AXA Tianping Property & Casualty Insurance Co., Ltd. has launched a series of financial education and awareness activities nationwide since early September. The campaign, themed “Safeguarding Financial Rights and Interests, Contributing to a Better Life,” is being implemented through centralized planning at the headquarters level and tailored execution by local branches. This approach aims to deepen the penetration of financial knowledge, effectively enhance the public’s financial literacy and risk prevention capabilities, and fully demonstrate the company’s sense of responsibility as a financial institution.
Meticulous Planning to High Standards in Line with Regulatory Requirements
AXA Tianping places high importance on this Financial Education Awareness Week. The company’s management specifically convened a deployment meeting, established a dedicated task force, and formulated and issued the “AXA Tianping 2025 Financial Education Awareness Week Implementation Plan.” The plan strictly adheres to regulatory requirements, focusing on key areas such as “standardizing marketing practices, strengthening suitability management, preventing the harms of illegal intermediaries, promoting practical actions for public benefit in finance, enhancing anti-fraud awareness, and promoting a culture of integrity.” It clearly defines activity objectives, details work measures, and assigns responsibilities. The headquarters produced over 20 types of standardized promotional materials, including leaflets, posters, and videos, ensuring the accuracy, standardization, and consistency of educational content across the entire system. The headquarters is also closely tracking the progress of activities at all branches to ensure orderly implementation and tangible results.
Regional Highlights: Taking Financial Knowledge to the Grassroots
Chongqing: Rural Financial Seminars Strengthen Risk Defenses
In Chongqing, AXA Tianping’s Chongqing Branch partnered with the Village Committee of Longzhu Village, Tangba Town, Tongnan District, to conduct a “Financial Knowledge into the Countryside” seminar. The Secretary of the Longzhu Village Party Branch emphasized the importance of financial literacy for the development of the new rural demonstration village in his opening speech and thanked AXA Tianping for bringing financial services to the grassroots. Through real case studies and situational skits, the education specialists vividly explained practical knowledge such as guarding against telecom fraud and identifying illegal financial activities to the villagers. On-site, they addressed over 30 queries from villagers and distributed more than 200 copies of promotional materials, effectively enhancing the villagers’ ability to identify financial risks.
Yunnan Wenshan: Town Square Sessions Meet Public Needs
In Yunnan Wenshan, the Wenshan Central Sub-branch held an educational campaign titled “Financial Escort, Beautiful Wenshan” in the historic Qidu Ancient Town. The education team set up a promotional booth at the town entrance, distributing leaflets and small gifts printed with awareness slogans. They provided detailed explanations to passing tourists and local residents about the main characteristics, manifestations, and preventive measures concerning illegal fundraising and new types of telecom fraud. Lasting six hours, the event received over 200 public inquiries and distributed more than 400 pieces of promotional material, receiving positive feedback from the local community.
Beijing: Market Campaign Protects Farmers’ Wallets
In Beijing, the Beijing Branch organized a professional education team to conduct financial literacy activities at the market in Liyuanzhuang Village, Huairou District, leveraging the high foot traffic. Considering the relatively weaker financial knowledge among rural residents, the team used local dialects and easy-to-understand language, focusing on common insurance fraud tactics and skills to prevent telecom and online fraud, illustrated with real cases. An interactive Q&A session attracted significant villager participation, effectively boosting the campaign’s impact.
Shanghai: Door-to-Door Services Focus on Protecting the Elderly
In Shanghai, the Shanghai Branch launched a special “Financial Knowledge into the Communities” initiative, deploying 10 education teams into over a dozen communities, specifically targeting elderly residents with door-to-door financial services. The specialists patiently and meticulously explained how to identify and prevent common scams like “pension traps” and “high-interest investment schemes,” using real cases to reveal their deceptive nature and social harm. During the campaign, they provided door-to-door services to over 100 elderly households, distributed more than 300 copies of specialized promotional materials, and established over 100 financial service profiles for seniors.
Furthermore, other branches also conducted diverse financial education activities tailored to local characteristics. For instance, the Shaanxi Branch organized “Financial Knowledge Lectures” incorporating local folk culture, and the Guangdong Branch collaborated with community grid administrators for “Anti-Fraud Doorstep Visits.” These efforts created a favorable situation of nationwide linkage and multiple points of engagement.
Innovative Formats Enhance Effectiveness
AXA Tianping emphasized innovative approaches during the campaign, building a multi-dimensional promotional matrix by integrating online and offline methods. The company produced a series of easy-to-understand original materials covering various aspects like preventing illegal fundraising, identifying telecom fraud, and rational investment planning. Digital means were fully utilized, with continuous pushes of financial education content via the official WeChat account and website, including a regular “Case Studies” column publishing analyses of typical cases. Establishing regular cooperation mechanisms with communities and village committees enabled periodic financial education lectures and advisory services, fostering long-term communication channels.
AXA Tianping consistently adheres to a people-centered development philosophy, prioritizing the protection of financial consumers’ rights and interests. Through this Financial Education Awareness Week, the company has further optimized its financial service processes and elevated its service standards. Particular attention was paid to the financial needs of vulnerable groups such as the elderly, youth, rural residents, and people with disabilities. Tailored education and awareness programs helped these groups enhance their risk prevention awareness and financial literacy, contributing to the construction of a harmonious financial environment, the protection of financial consumers’ rights and interests, and the promotion of high-quality development in the financial industry.