四度加冕！安盛天平摘得 “卓越保险数字化营销企业奖”
Four-Time Champion! AXA Tianping Wins “Outstanding Digital Marketing Enterprise in Insurance” Award
2025 年 7月18日， “第七届金保奖中国保险业数字化与人工智能发展大会”在上海举行。安盛天平财产保险有限公司（以下简称：安盛天平）凭借卓越的数字化转型成果，从众多竞争者中脱颖而出，荣膺”年度保险业数字化转型突破奖”。这已是安盛天平连续第四年斩获保险科技领域重要奖项，充分彰显了其在行业数字化变革中的标杆地位。
作为一家将保险科技创新深植于发展基因的企业，安盛天平始终将数字化转型作为企业发展的核心战略。通过持续的技术创新和场景应用，公司不仅重构了保险服务生态，更打造了以客户为中心的数字化服务体系，为行业树立了可借鉴的典范。
大会现场，安盛天平数字化营销总监黄蓓莹女士受邀发表主题演讲《数字化破局 半步领先：安盛天平数字化转型案例分享》。她从运营创新、营销创新和AI创新三大战略维度，深入解析了安盛天平的数字化转型路径，生动展示了公司在数字化平台建设、智能应用场景落地等方面的创新实践，为行业数字化转型提供了极具价值的参考范本。
从连续四年的荣誉加冕，到持续迭代的数字化实践，安盛天平正在用行动证明：保险的数字化不是冰冷的技术堆砌，而是让 “保障” 更懂人、更贴心的温暖进化。未来，这份对创新的坚持，还将继续驱动着安盛天平在数字化之路上稳步前行，为行业发展注入更多活力。
On July 18, 2025, The “7th Golden Insurance Awards China Insurance Industry Digitalization and AI Development Conference” was held in Shanghai. AXA Tianping Property & Casualty Insurance Co., Ltd. (hereinafter referred to as AXA Tianping) stood out among numerous competitors and was honored with the “Annual Breakthrough in Digital Transformation Award in the Insurance Industry” for its outstanding achievements in digital transformation. This marks the fourth consecutive year that AXA Tianping has received a major award in the field of insurance technology, fully demonstrating its benchmark status in the industry’s digital transformation.
As a company deeply rooted in insurance technology innovation, AXA Tianping has always regarded digital transformation as a core pillar for its development. Through continuous technological innovation and scenario applications, the company has not only reshaped the insurance service ecosystem but also built a customer-centric digital service system, setting an exemplary model for the industry.
At the conference, Ms. Catherine Huang, Digital Marketing Director of AXA Tianping, was invited to deliver a keynote speech titled “Breaking Through with Digitalization: Half a Step Ahead – A Case Study of AXA Tianping’s Digital Transformation.” From the three strategic dimensions of operational innovation, marketing innovation, and AI innovation, she provided an in-depth analysis of AXA Tianping’s digital transformation journey. She vividly showcased the company’s innovative practices in digital platform construction and the implementation of intelligent application scenarios, offering a valuable reference model for the industry’s digital transformation.
From four consecutive years of accolades to continuously evolving digital practices, AXA Tianping is proving through action that digitalization in insurance is not about cold technological accumulation but a warm evolution that makes “protection” more understanding and caring. In the future, this commitment to innovation will continue to drive AXA Tianping steadily forward on its digital journey, injecting more vitality into the industry’s development.