安盛天平“7.8保险公众宣传日”全国行动：以爱为名照亮美好生活
AXA Tianping’s Nationwide Campaign for “7.8 National Insurance Day”: Empowering Better Lives through the Power of Protection and Love
近日，由国家金融监督管理总局指导、中国保险行业协会组织的2025年“7.8全国保险公众宣传日”活动正在火热开展中。安盛天平积极响应活动号召，紧密围绕“爱和责任 保险让生活更美好”年度主题，在总公司统一部署下，全国各分支机构积极响应、精心策划，深入社区、乡村、校园、商圈，开展了一系列形式多样、内容丰富的公益宣传活动，以实际行动诠释保险行业的初心使命与社会担当。
深耕社区乡村，筑牢风险防范第一线
开展保险公益服务，践行责任担当。安盛天平将服务触角延伸至基层末梢，在全国范围内掀起“保险服务进社区入乡村”的热潮，组织机构志愿团队及人员，为需要帮助的地区和人群提供公益性保险保障和服务，面对面传递保障温度。
宁波：公益集市暖人心
7月6日，宁波分公司联合同业机构深入江北区安山村，为群众解答保险疑问，普及防范非法集资、反诈骗等知识；同时爱心义卖福利院手工艺品及公司捐赠物资，所得善款惠及公益事业。分会场同样精彩：小灵峰健步道上，流动宣传员沿途普及知识，送水点化身微型宣传站；安山村菜场入口，党员先锋身着红马甲，主动为村民发放资料、答疑解惑，将金融安全知识融入日常生活场景。
陕西：红色基因融服务
陕西分公司于7月2日双线并进。在榆林开源社区，“消保驿站”成为居民身边的金融知识课堂，重点提升风险防范意识。在邓宝珊将军纪念馆，宣传团队巧妙结合红色精神传承与保险使命宣讲，向参观者及工作人员阐述保险服务国计民生的责任担当，深化公众对行业价值的认同。
云南：社区联动筑防线
云南分公司携手金江路社区及多家伙伴单位，于7月8日举办“筑牢风险防线”公益活动。现场金融知识普及深入浅出，“我是社区金融安全守护者”签名拍照区激发居民参与热情。创新的趣味答题和“种子卡成长守护计划”将风险防范理念寓教于乐，定制帆布袋承载着安全与环保理念走进千家万户。
四川：全城传递保障力
四川分公司点亮成都来福士广场大屏，传递“从赔付者到陪伴者”的愿景。同时深入崇州双河社区设立“保险温暖站”，为居民生活增添安心保障。
重庆：红馆铸魂惠基层
安盛天平重庆分公司紧扣“红色传承+保险五进入+ 建设保险服务点 + 保险公益服务活动”主线，组织员工参观吕玉久纪念馆，感悟“忠诚奉献”精神，开展专题党课深化保险价值认知。深入党群服务中心设“一对一咨询台”，解答养老、健康险、防诈等热点问题。党员先锋队走进农村，揭露诈骗陷阱，守护村民“钱袋子”。
天津：多元关爱显温情
天津分公司走进多个社区，以“宣讲+体验”普及保险知识。更依托“蔚蓝星途”残障主题画展，联合公益机构开展关爱特殊群体公益行及义卖活动，彰显行业大爱无疆。
河北：寓教于乐促认知
河北分公司联动各三级机构，深入社区开展“保险宣传进社区”活动。活动现场精心设置趣味问答环节与互动小游戏，有效点燃社区居民参与热情，活动期间累计接待市民咨询超1200人次，发放各类宣传资料750余份。
内蒙古：校园科普入乡村
内蒙古分公司深入内蒙古工业大学和沙梁村开展公益宣传。在校园，通过生动案例讲解保险作用，并科普防范非法金融活动及反诈知识，激发学生浓厚兴趣；在乡村，为沙梁村村民带去贴合实际的保险知识和反诈指南，助力村民运用保险抵御生产生活风险，切实履行“普及不止一日，责任常伴左右”的承诺。
浙江：运河健步传责任
浙江分公司联动下辖机构开展多元活动。杭州运河畔健步走融合红色教育与保险理念；金华进村普及防诈知识；绍兴/温州社区开设金融安全课堂；嘉兴/台州集体健步展行业风采，覆盖超千人。
福建：八闽联动近民生
福建分公司联合省内近40家保险企业，于福州福晟钱隆广场盛大举办宣传活动。通过设立咨询台、发放折页、张贴海报及“一对一专业讲解”等形式，深入普及保险功能价值，拉近公众与行业距离。活动强化风险屏障建设，推动知识宣教常态化，彰显保险为民担当。
创新场景渗透，拓展知识普及新维度
创新保险宣教方式，推进公益服务，践行保险惠民。突破传统模式，安盛天平将保险知识融入教育、文化、商业等多元场景，实现精准触达，以暖心服务举措提升人民群众的获得感与满意度。
广东：守护未来进校园
7月1日，广东分公司走进广州东明荔园学校，带来别开生面的“保险知识+暑期安全”课堂。通过生动讲座与互动问答，向小学生们普及水边、马路、居家安全及基础保险理念，提升自我保护意识，并借由孩子将保障观念辐射至家庭。
河南：商圈光影强认知
河南分公司走进郑州核心商圈，借助万达坊震撼的裸眼3D大屏，以视觉冲击力诠释年度主题，塑造行业可信赖形象。商圈内设立的咨询台为行人及商户提供面对面的金融知识讲解，重点宣导保险“三适当”原则，引导理性消费。
山东：文化赋能展担当
山东分公司在宣传周内，组织员工深情演绎红色主题诗朗诵，以文化力量传承精神、彰显担当。各机构网点营造浓厚氛围，并通过“五进入”活动广泛普及知识。济宁中支积极参与“中国特色金融文化·高管谈”活动，助力行业文化建设。
广西：红色步履传大爱
广西分公司于7月6日组织员工前往红色教育基地开展红色健步走，传承精神、彰显担当。7月8日，钦州中支员工参与无偿献血，以热血传递爱心。同时，分公司及下辖机构在活动期间深入基层，密集开展“五进入”宣传活动共计9场次，将保险服务与知识送到农村、社区和企业，切实传递保险温度。
江苏：嘉年华里话保障
江苏分公司联合中银保险江苏分公司在新丽华中心举办“保险嘉年华”。现场设发展史展板、知识宣讲/消保/防诈多主题摊位及互动答题环节。工作人员积极普及知识、讲解技能，通关市民获赠礼品。活动氛围浓厚，有效提升公众保险意识，生动诠释“保险让生活更美好”，承诺持续践行社会责任。
深圳：双线深融递温暖
深圳分公司创新“公益徒步+商圈宣导”双线模式：上午全员齐聚中心公园，统一着装开展公益徒步，倡导健康生活理念并沿途宣讲；下午深入福南社区汉国中心商圈，聚焦“保险让生活更美好”“防范非法集资”“金融权益保障”三大主题设展台，发放宣传品及实用生活物资，吸引居民踊跃互动，有效提升风险防范意识。
践行绿色公益，健步同行共赴美好
安盛天平积极行动，组织员工开展健步走等集体及个人活动，鼓励大家捐赠步数学习金融保险知识，上传活动精彩图片。以健康活力传递行业正能量，将公益理念融入绿色行动，成为各地活动的亮丽风景线。
多地分支机构不约而同选择以公益健步走传递健康理念与保险大爱。宁波员工在荪湖公园绿道化身流动宣传点；广东分公司党员员工漫步黄埔长洲岛绿道后，赴黄埔军校旧址结合红色教育开展宣传；广西分公司党支部组织员工前往红色教育基地开展红色健步走；河南分公司党员干部在“七一”带头开展红色传承健步走，并邀请市民同行；山东分公司于7月5日正式启动公益健步走。
安盛天平各机构在捐赠健步走的同时，将公益行动延伸温暖，公益内涵不断深化，传递保险温度。广西钦州中支在7月8日组织员工参与无偿献血，以热血传递爱心。广西、山东等地分支机构还积极开展“五进入”（进农村、进社区、进校园、进企业、进商圈）活动，将保险服务送到最需要的地方。
2025年是“7.8全国保险公众宣传日”活动举办的第十三年，从东海之滨到西南边陲，从繁华都市到宁静乡村，安盛天平2025年“7.8全国保险公众宣传日”的足迹遍布全国。这场由总公司引领、各分支机构踊跃创新、深入践行的全国性行动，不仅是对“爱和责任 保险让生活更美好”主题的生动诠释，更是安盛天平坚守“从赔付者到陪伴者”承诺、积极投身金融“五篇大文章”、服务国家战略与人民需求的切实体现。安盛天平将持续以专业和温度，守护每一份对美好生活的向往。
Recently, the 2025 “7.8 National Insurance Day” campaign, guided by the National Financial Regulatory Administration and organized by the Insurance Association of China, is in full swing. Responding enthusiastically to the call, AXA Tianping has closely aligned with this year’s theme, “Love and Responsibility: Insurance Makes Life Better.” Under the unified deployment of the headquarters, branches nationwide have actively responded and meticulously planned a series of diverse and substantial public welfare promotional activities. These initiatives have reached deep into communities, villages, campuses, and commercial districts, demonstrating the insurance industry’s original mission and social responsibility through concrete actions.
Reaching Out to Communities and Rural Areas to Fortify the Frontline of Risk Prevention
AXA Tianping extended its services to the grassroots level, sparking a nationwide wave of “Insurance Services Entering Communities and Villages.” Volunteer teams were organized to provide public welfare insurance protection and services to regions and populations in need, conveying the warmth of security face-to-face.
Ningbo: Charity Bazaar Warms Hearts
On July 6, the Ningbo Branch, alongside industry peers, visited Anshan Village in Jiangbei District. They addressed public insurance queries and disseminated knowledge on preventing illegal fundraising and fraud. Concurrently, a charity sale featured handicrafts from welfare institutions and company-donated materials, with proceeds benefiting public welfare causes. Sub-venues were equally vibrant: along Xiaolingfeng Hiking Trail, mobile promoters shared knowledge, transforming water stations into mini publicity points; at the Anshan Village market entrance, Party member pioneers in red vests proactively distributed materials and answered questions for villagers, integrating financial safety knowledge into daily life.
Shaanxi: Integrating Red Spirit into Service
On July 2, the Shaanxi Branch operated on dual fronts. At Yulin Kaiyuan Community, a “Consumer Protection Station” became a neighborhood financial literacy hub, focusing on enhancing risk prevention awareness. At the General Deng Baoshan Memorial Hall, the publicity team skillfully combined the inheritance of the “red spirit” with explaining insurance’s mission, articulating the industry’s responsibility in serving national welfare and people’s livelihoods to visitors and staff, deepening public recognition of the industry’s value.
Yunnan: Community Collaboration Builds Defenses
On July 8, the Yunnan Branch partnered with Jinjiang Road Community and multiple collaborators for the “Fortifying Risk Defenses” public welfare event. On-site financial literacy sessions were engaging and accessible, while the “I am a Community Financial Safety Guardian” photo booth spurred resident participation. Innovative activities like fun quizzes and the “Seedling Card Growth Guardian Plan” made risk prevention concepts educational and enjoyable. Customized tote bags carried messages of safety and environmental protection into thousands of households.
Sichuan: Citywide Transmission of Protection
The Sichuan Branch illuminated the Raffles City Chengdu screen, conveying its vision of evolving “From Payout Provider to Lifetime Companion.” Simultaneously, it established a “Warmth Insurance Station” in Chongzhou Shuanghe Community, adding a layer of security to residents’ lives.
Chongqing: Red Legacy Empowers Grassroots Service
AXA Tianping Chongqing Branch centered its activities on “Red Legacy + Five Entries of Insurance + Establishing Insurance Service Points + Insurance Public Welfare Activities.” Employees visited the Lü Yujiu Memorial Hall to absorb the spirit of “Loyalty and Dedication,” followed by thematic Party lectures deepening understanding of insurance’s value. “One-on-One Consultation Desks” were set up in Party-Mass Service Centers, addressing hot topics like pension, health insurance, and fraud prevention. Party pioneer teams entered rural areas, exposing fraud traps and safeguarding villagers’ “money bags.”
Tianjin: Diverse Care Shows Warmth
The Tianjin Branch entered multiple communities, popularizing insurance knowledge through “lectures + experiences.” Leveraging the “Azure Journey” disability-themed art exhibition, it partnered with public welfare organizations for special needs group care initiatives and charity sales, showcasing the industry’s boundless compassion.
Hebei: Edutainment Boosts Awareness
The Hebei Branch, coordinating with its tier-three agencies, conducted “Insurance Publicity Enters Communities” activities. Carefully designed fun Q&A sessions and interactive games ignited community participation. Over 1,200 inquiries were received, and more than 750 pieces of promotional material were distributed during the campaign.
Inner Mongolia: Campus Science Reaches Villages
The Inner Mongolia Branch conducted public welfare campaigns at Inner Mongolia University of Technology and Shaliang Village. On campus, vivid case studies explained insurance’s role, alongside knowledge on preventing illegal financial activities and fraud, sparking student interest. In the village, practical insurance knowledge and anti-fraud guides were provided, empowering villagers to use insurance against risks in production and daily life, fulfilling the commitment that “Popularization is not just for a day; responsibility is always present.”
Zhejiang: Canal Walk Transmits Responsibility
Zhejiang Branch coordinated diverse activities across its agencies: Hangzhou combined red education and insurance concepts in a canal-side walk; Jinhua entered villages for anti-fraud education; Shaoxing/Wenzhou held community financial safety classes; Jiaxing/Taizhou showcased industry spirit through group walks, reaching over 1,000 people.
Fujian: Bamin Collaboration Connects with People
The Fujian Branch, partnering with nearly 40 provincial insurance companies, held a grand event at Fuzhou Fusheng Qianlong Plaza. Through consultation desks, pamphlets, posters, and “one-on-one professional explanations,” it deepened understanding of insurance’s function and value, bridging the gap between the public and the industry. The event strengthened risk prevention awareness, promoted regular knowledge dissemination, and highlighted insurance’s commitment to serving the people.
Innovative Scenario Integration Expands Knowledge Dissemination
Breaking from traditional models, AXA Tianping integrated insurance knowledge into diverse settings like education, culture, and commerce, achieving precise outreach and enhancing public satisfaction through warm service initiatives.
Guangdong: Safeguarding the Future in Schools
On July 1, Guangdong Branch entered Guangzhou Dongming Liyuan School with a novel “Insurance Knowledge + Summer Safety” class. Through lively lectures and interactive Q&A, elementary students learned about water, road, and home safety alongside basic insurance concepts, boosting self-protection awareness. This effort aimed to radiate the concept of protection back to families through the children.
Henan: Commercial District Visuals Enhance Awareness
Henan Branch utilized the stunning naked-eye 3D screen at Zhengzhou Wanda Plaza to powerfully visualize the annual theme, shaping a trustworthy industry image. Consultation desks within the plaza offered face-to-face financial knowledge for pedestrians and merchants, emphasizing the “Three Appropriatenesses” principle of insurance to guide rational consumption.
Shandong: Cultural Empowerment Showcases Responsibility
During the publicity week, Shandong Branch organized employees to passionately perform red-themed poetry recitals, using cultural power to transmit spirit and demonstrate commitment. Agency outlets fostered a strong atmosphere, while widespread knowledge dissemination occurred through “Five Entries” activities. Jining Sub-branch actively participated in the “Financial Culture with Chinese Characteristics · Executives Talk” event, contributing to industry culture building.
Guangxi: Red Footsteps Convey Great Love
On July 6, Guangxi Branch organized employees for a red-themed walk at an educational base, inheriting spirit and demonstrating commitment. On July 8, Qinzhou Sub-branch employees participated in voluntary blood donation, conveying love through their blood. Simultaneously, the branch and its sub-branches conducted 9 intensive “Five Entries” publicity activities at the grassroots level during the campaign period, delivering insurance services and knowledge to villages, communities, and enterprises, genuinely transmitting the warmth of insurance.
Jiangsu: Carnival Talks Protection
Jiangsu Branch, partnering with Bank of China Insurance Jiangsu Branch, hosted an “Insurance Carnival” at Xinlihua Center. The venue featured history exhibits, knowledge booths (consumer protection/fraud prevention), and interactive quiz sections. Staff actively disseminated knowledge and explained skills, rewarding participants with gifts. The vibrant atmosphere effectively raised public insurance awareness, vividly interpreting “Insurance Makes Life Better,” and promised continued social responsibility fulfillment.
Shenzhen: Dual Channels Deliver Warmth
Shenzhen Branch innovated with a “Public Welfare Walk + Commercial District Promotion” dual model: In the morning, staff gathered at Central Park in uniform for a public welfare walk promoting healthy lifestyles and insurance concepts along the route; In the afternoon, they set up booths in the Hanguo Center commercial district (Funan Community), focusing on three themes: “Insurance Makes Life Better,” “Prevent Illegal Fundraising,” and “Financial Rights Protection,” distributing promotional items and practical daily supplies, attracting enthusiastic resident interaction and effectively enhancing risk prevention awareness.
Practicing Green Public Welfare: Walking Together Towards a Better Future
AXA Tianping actively encouraged collective and individual activities like walking, urging employees to donate steps for learning financial/insurance knowledge and sharing event highlights. This infusion of health and vitality transmitted positive industry energy, integrating public welfare concepts into green actions, forming a beautiful feature of activities nationwide.
Many branches coincidentally chose public welfare walks to convey health concepts and insurance’s great love. Ningbo employees became mobile promotion points on Sunhu Park trails; Guangdong Party members promoted after a walk on Huangpu Changzhou Island Greenway, combining red education at Huangpu Military Academy; Guangxi Branch Party branch organized a red-themed walk; Henan Party members led a red heritage walk on “July 1st,” inviting public participation; Shandong Branch officially launched its public welfare walk on July 5th.
While promoting step donations, AXA Tianping branches extended warmth through public welfare actions, deepening its meaning and conveying insurance’s caring nature. Guangxi Qinzhou Sub-branch organized employee blood donation on July 8th. Branches in Guangxi, Shandong, and elsewhere also actively carried out “Five Entries” activities (entering villages, communities, campuses, enterprises, commercial districts), delivering insurance services where most needed.
2025 marks the thirteenth year of the “7.8 National Insurance Publicity Day” campaign. From the East China Sea coast to the southwestern border, bustling metropolises to tranquil villages, AXA Tianping’s 2025 campaign footprint spanned the nation. This nationwide initiative, led by the head office and enthusiastically innovated and implemented by branches, is not only a vivid interpretation of the theme “Love and Responsibility: Insurance Makes Life Better,” but also a tangible reflection of AXA Tianping’s steadfast commitment to evolving “From Payout Provider to Lifetime Companion,” actively engaging in the financial sector’s “Five Major Articles,” and serving national strategies and people’s needs. AXA Tianping will continue to use professionalism and warmth to guard every aspiration for a better life.