安盛天平全面开展“78全国保险公众宣传日”系列活动
AXA Tianping Joined the “78 National Insurance Day”
安盛积极响应国家金融监督管理总局和中国保险行业协会的号召，全面启动2024年“7.8全国保险公众宣传日”系列活动。围绕“保险，让每一步前行更有底气”年度主题，公司通过多样化的宣传方式，传播保险正能量，普及保险知识，展现保险行业的初心和使命。
在宣传方面，安盛天平通过官网、官微、视频号、抖音等自媒体矩阵持续推广年度主题和文化元素，普及保险知识。同时，在各地分支机构职场及营业网点进行主题宣传布置，通过电子屏全天轮播视频、张贴海报等方式，面向社会大众开展保险保障和金融安全知识普及。
此外，安盛天平还积极筹拍“我的保险人生”短视频，讲述保险的功能作用与热诚服务。组织员工观看主题直播，向公众进行政策解读、普及金融保险知识，传递保险行业及从业者的精神风貌。
在公益方面，安盛天平依托中国保险行业协会的线上小程序，动员全体内外勤员工和更多保险消费者参加保险公益健步走活动，宣传保险知识，倡导全民健身理念。
同时，安盛天平积极响应中国保险行业协会号召，开展“保险五进入”活动，将服务送到群众身边，让大众更直接地认识保险行业，切实提升人民群众的满意度和获得感。通过丰富多彩的宣传活动，传播保险文化，普及保险知识，展现保险行业的责任和担当，为构建和谐的金融环境贡献力量。
例如，安盛天平陕西分公司联手辖区合作伙伴共同走进咸阳市杨陵区上川口村，向当地村民尤其是老年人宣传电信反诈骗、防范非法集资和个人信息保护等金融知识，增强群众金融防范意识。
安盛天平榆林中支前往商圈、校园、社区等场所开展消保宣传教育，讲解消保知识，并以发放反诈、反洗钱折页等方式开展金融消费者保护教育宣传活动。
安盛天平苏州中支联合多家同业开展保险进校园活动，一同走进苏州农业职业技术学院，利用活动宣传折页、海报、易拉宝、展架等宣传物料，向同学、教职工开展保险知识宣传，面对面普及金融保险理念。
安盛天平云南分公司前往昆明市盘龙区金康园农贸市场开展金融知识教育宣传活动，向过往市民发放原创宣传资料，耐心讲解目前存在的诈骗手段，提醒树立理性消费观，增强风险防范意识，加强自我保护。
安盛天平云南文山中支开展防范非法集资进社区宣传活动，着重向老年人群讲解了新型网络诈骗、AI技术诈骗等新型骗术，提醒老年人守护好自己的养老金。
东莞分公司于旗下员工齐聚黄旗山，活动通过参与者的实际行动展现保险行业的责任感与活力，参与者不仅享受着自然风光、锻炼体魄，更向路人宣传防范非法集资、反保险欺诈等知识，为公益事业贡献自己的一份力量。
未来，公司将继续参与各类公益活动，以实际行动践行社会责任，为社会和谐稳定贡献力量。
AXA actively responded to the call of the State Administration of Financial Supervision and the China Insurance Industry Association, and actively participated the “7.8 National Insurance Day”. Centered around the annual theme of “Insurance, Empowering Every Step Forward with Confidence”, the company uses diverse promotional methods to spread the positive energy of insurance, popularize insurance knowledge, and showcase the original intention and mission of the insurance industry.
AXA Tianping continued to promote knowledge of the industry through the official website, official Wechat, video number, Tiktok and other We Media matrices. At the same time, themed promotional arrangements will be made in the workplaces and business outlets of various branch offices, and insurance protection and financial security knowledge will be disseminated to the general public through electronic screens that rotate videos throughout the day and posters will be posted.
In addition, AXA Tianping is actively preparing to shoot a short video titled “My Insurance Life”, which will explain the functions and dedicated services of insurance while engaging employees to watch themed live broadcasts, interpreting policies to the public, popularizing financial and insurance knowledge, conveying the spirit of the insurance industry and practitioners.
In terms of public welfare, AXA Tianping relies on the online mini program of the China Insurance Industry Association to mobilize all internal and external staff and more insurance consumers to participate in insurance public welfare walking activities, promote insurance knowledge, and advocate the concept of national fitness.
At the same time, AXA Tianping actively responded to the call of the China Insurance Industry Association and launched the “Insurance Five Entry” activity, delivering services to the public, allowing them to have a more direct understanding of the insurance industry, and effectively improving the satisfaction and sense of gain of the people. Through a variety of promotional activities, we aim to spread insurance culture, popularize insurance knowledge, demonstrate the responsibility and commitment of the insurance industry, and contribute to building a harmonious financial environment.
For example, AXA Tianping Shaanxi Branch teamed up with its local partners to visit Shangchuankou Village in Yangling District, Xianyang City, to promote financial knowledge such as telecommunications anti fraud, prevention of illegal fundraising, and personal information protection to local villagers, especially the elderly, and enhance public awareness of financial prevention.
AXA Tianping Yulin Branch went to commercial districts, campuses, communities and other places to carry out consumer protection publicity and education, explaining consumer protection knowledge, and conducting financial consumer protection education and publicity activities by distributing anti fraud and anti money laundering brochures.
AXA Tianping Suzhou Branch, in collaboration with multiple peers, launched an insurance on campus event and visited Suzhou Agricultural Vocational and Technical College together. Using promotional materials such as brochures, posters, banners, and exhibition stands, the event promoted insurance knowledge to students and faculty, and face-to-face popularized the concept of financial insurance.
AXA Tianping Yunnan Branch went to Jinkangyuan Agricultural Market in Panlong District, Kunming City to carry out financial knowledge education and publicity activities. Original promotional materials were distributed to former citizens, patiently explaining the current fraudulent methods, reminding them to establish a rational consumption concept, enhance risk prevention awareness, and strengthen self-protection.
AXA Tianping Yunnan Wenshan Middle Branch launched a publicity campaign to prevent illegal fundraising into the community, focusing on explaining new types of fraud such as online scams and AI technology scams to the elderly, and reminding them to protect their pensions.
Dongguan branch employees gathered at Huangqi Mountain to showcase the sense of responsibility and vitality of the insurance industry through the practical actions of participants. Participants not only enjoyed the natural scenery and exercised their bodies, but also promoted knowledge on preventing illegal fundraising and anti insurance fraud to passersby, contributing their own strength to public welfare undertakings.
In the future, the company will continue to participate in various public welfare activities, practice social responsibility through practical actions, and contribute to social harmony and stability.