热烈庆祝安盛集团与利物浦足球俱乐部合作关系持续至2029年
Liverpool FC and AXA Celebrate Continued Growth of Its Successful Partnership Until 2029
4月30日，安盛集团宣布与利物浦足球俱乐部继续合作至2029年，这一合作建立在共同价值观的基础上——充分体现了安盛集团所倡导的“Know You Can 知你致远”，以及利物浦“You′ ll Never Walk Alone 你将永不独行”的精神。
AXA安盛是全球保险业的领导者，在全世界范围内拥有14.7万名员工，于2018年以利物浦足球俱乐部官方保险合作伙伴的身份加入LFC合作伙伴大家庭。基于球场内外共同的价值观和愿景，这一伙伴关系在过去几个赛季中不断成长与发展，AXA安盛对利物浦男女足的承诺有目共睹。
自成为全球官方训练合作伙伴之初，AXA安盛一直致力于支持双方共同目标，即促进社会福祉、健康生活方式及支持社会进步。
利物浦足球俱乐部与AXA安盛的合作中树立了众多里程碑。自2019年成为俱乐部的官方训练装备合作伙伴以来，AXA安盛自豪地出现在利物浦足球俱乐部的所有训练装备上。
2020年，AXA安盛进一步扩大了合作范围，冠名了位于柯克比的安盛训练中心，AXA安盛将其原始训练装备合作关系扩展为更全面关注训练的伙伴角色，开启了俱乐部辉煌历史新篇章的起点——同年利物浦足球俱乐部斩获队史首个英超冠军。
2023年，AXA安盛重申了对性别平等的承诺,为利物浦女队成立了安盛梅尔伍德训练中心，AXA安盛与利物浦足球俱乐部的合作伙伴关系得到了进一步加强。回到这一充满历史传奇色彩的场地，为女足及女子青训学院开启了又一激动人心的篇章，帮助她们得以在最高水平上继续竞争、吸引、培养并留住顶尖人才。
具体而言，AXA安盛梅尔伍德训练中心体现了AXA安盛支持性别平等、赋权女性运动的承诺。在一个女性运动员面临诸多挑战的世界里，AXA安盛坚信“身为女性不应是一种风险”。AXA安盛梅尔伍德训练中心正是这一承诺的象征，为利物浦足球俱乐部女队和女子青训学院提供了一个安全和有力的发展空间。
利物浦足球俱乐部商务总监本·拉蒂表示：“与全球知名品牌合作并建立长期、有意义的关系是我们商业战略的重要组成部分。AXA安盛冠名我们先进的训练设施并在训练装备上展现对于我们的成功至关重要，而此次绩约再次彰显了AXA安盛对我们男女队、球迷及社区的承诺。我们非常期待这一合作伙伴关系来日方长。”
安盛集团全球品牌总监维尔吉尼·伯考特表示：“我们很高兴地宣布将对利物浦足球俱乐部的长期承诺延长至2029年，这是继七个月前我们为女子足球队的新训练中心冠名之后的又一进展，这标志着我们自豪而持久的故事得以延续。成为利物浦足球俱乐部独家全球训练合作伙伴对我们而言是一个重要的里程碑，再次印证了我们围绕品牌核心理念开展卓有成效、意义深远合作的战略。”
Liverpool FC and Official Global Training Partner AXA have agreed to a five-year extension, continuing their long-term meaningful partnership until at least 2029.
AXA, global insurance leader with 147,000 employees across the world, joined the LFC partner family as the club′s Official Insurance Partner in 2018. Built upon shared common values and aspirations on and off the pitch, the partnership has grown and evolved over the past several seasons with AXA demonstrating its commitment to the LFC men′s team and women’s team.
As Official Global Training Partner, from the outset, AXA has been striving to support the common goal of promoting well-being, a healthy lifestyle and supporting progress.
The partnership between Liverpool and AXA has been marked by numerous milestones. AXA has proudly been featured on all Liverpool FC training kits since 2019 when it became the club’s Official Training Kit Partner.
In 2020, AXA expanded its partnership to include the naming rights of a new state-of-the-art training facility – the AXA Training Centre – in Kirkby. The renewed agreement saw AXA expand its original training kit relationship to one focused more holistically on training and helped kickstart the beginning of a new chapter in the club′s illustrious history.
AXA and LFC further strengthened their partnership when the club welcomed Melwood back to the LFC family as the new home to LFC Women, officially known as the AXA Melwood Training Centre. The move back to this legendary location steeped in history opened another exciting chapter for the women’s team and girls′ academy, enabling them to continue to compete at the highest level, attracting, developing and retaining the best talent in the game.
Both state-of-the-art facilities have played a pivotal role in nurturing talent and achieving success on the pitch, further solidifying AXA’s commitment to both the women′s and men′s teams and supporting the development of football at all levels.
Specifically, the AXA Melwood Training Centre embodies AXA′s dedication to empowering women in sports. In a world where female athletes often face challenges, AXA stands firm in its belief that ″Being a woman shouldn′t be a risk″. The AXA Melwood Training Centre stands as a testament to this commitment, providing a secure and empowering space for the Liverpool FC Women′s team and girls′ academy to thrive.
Ben Latty, Commercial Director at LFC, said: ″Partnering with global brands and developing long-term, meaningful relationships is a vital part of our commercial strategy. The naming rights of our state-of-the-art training facilities and AXA′s presence on our training kits have been instrumental in our success, and this renewal reaffirms AXA′s commitment to our men′s and women′s teams, our fans, and our communities. We are excited to see how this partnership will continue to grow and evolve.″
Virginie Berçot, Global Brand Director, said: ″This marks a continuation of our proud and enduring story. We are pleased to announce the extension of our long-term commitment to the club until 2029, following our previous dedication to the women′s teams by lending our name to their new training centre seven months ago. Becoming the sole and exclusive Global Training Partner of the club is a significant milestone for us, reaffirming our strategy of a fruitful and purposeful collaboration around our brand priorities.″