以持续创新赋能价值发展 安盛集团荣登2023年“全球最具价值品牌榜”
Empowering value development through continuous innovation, AXA Group is honored to be on the “Best Global Brands 2023”
近日，全球知名品牌咨询公司英图博略(Interbrand)发布了2023年度“全球最具价值品牌榜”。
安盛集团以164.01亿美元的品牌价值名列榜单第44位，品牌价值较2022年总体增长4%。
英图博略在其官网上写道：“安盛集团通过持续创新与世界互动，凭借遍布全球的业务网络为客户创造价值，进而赢得他们的信任。”
未来，安盛集团将不断探索新的业务发展模式，以满足客户不断变化的需求，从而进一步提升品牌价值。
英图博略Interbrand创始于1974年，自2000年起发布“年度全球最具价值品牌榜”，主要通过品牌业绩表现、影响力、竞争力&营业能力三个维度对品牌进行价值评估。英图博略榜单在全球范围内有着非常高的权威影响力，是衡量全球企业品牌价值的重要参考依据。
Recently, the globally renowned consulting firm Interbrand released the “Best Global Brands 2023”.
AXA Group ranked 44th on the list with a brand value of USD 16.401 billion, an increase of 4% compared to 2022.
AXA Group keeps interacting with the world through continuous innovation, creating value for customers with its global business network, thereby earning their trust. In the future, AXA Group will continue to explore new business development models to meet the changing needs of customers and further enhance brand value.
Founded in 1974, Interbrand has been publishing the “Best Global Brands” annually since 2000, which aims to evaluate brand value mainly through brand performance, influence, competitiveness and operational capability. The Interbrand list enjoys a very high authoritative influence globally and proves itself to be an important reference for measuring the brand value of global enterprises.