安盛之星
AXA Stars
在安盛之星评选中，共有22位总部和机构同事摘取2022年度安盛之星，并分别获团结之星、勇敢之星、正直之星和转型之星。月刊将为这些同事专门开设“安盛之星的故事”专栏，帮助大家进一步了解安盛人践行安盛价值观的故事。
本月我们将为大家分享勇敢之星——山东分公司理赔客服部副经理张凡荣，客户之星——深圳分公司营销二部部门经理王香玲的故事。
In the AXA Star contest , altogether 22 AXA colleagues from headquarters and branches are entitled to awards of AXA Stars in Transformation , Customer First , Integrity , Courage , and One AXA . This special column was set up for them so we can all know their stories in living the AXA values and making their contribution to the company’s growth.
This month we will introduce stories of our Courage Star – Zhang Fanrong, Deputy Manager of the Claims Customer Service Department of the Shandong Branch; and Customer First Star Wang Xiangling, Manager of the Second Marketing Department of Shenzhen Branch.
勇敢之星 – 张凡荣的故事
张凡荣于2019年3月入职安盛天平，目前担任山东分公司理赔客服部副经理。他在安盛的这5年正是公司转型的重要时期，他的个人发展也是沿着公司“转型再出发”战略的发展轨迹成长起来的。
2020年车险综改后，市场进一步细分，大公司虹吸效应日益凸显，市场竞争和成本攀升一直困扰着中小主体。面对挑战，张凡荣和部门同事在“转型求盛”战略方针引领下，不断洞察市场、细分客群、研判行业，把微电新能源作为我们车险经营实现突围的主攻方向，最终取得了一点成绩。2021年新能源车险签单1436万元，保单成本率75.2%；2022年截至10月份，新能源车险签单1854万元，保单成本率70.7%。品牌覆盖率90%，市场占有率居行业前列。
张凡荣
Q:获得安盛之星是什么样的感受？
非常荣幸获得安盛之星。安盛在转型求盛的过程中涌现出了许多优秀的员工，而我非常自豪成为他们中的一员。对我来说，安盛勇敢之星既是一种荣誉，也是一种压力，更是一种动力，希望在接下来的日子里，把安盛的践行精神传递下去，为公司做出更大的贡献，实现更大的个人价值。
Q:平时生活中有哪些保持自信、健康、快乐的习惯或者爱好？
户外运动是我一直坚持的。有氧运动可以消除工作生活中的压力，化解一些不良情绪，能够让自己更快的沉静下来，以更加轻松的心境迎接新的挑战。
Q:可以分享最近在看的一本书、一部电影或一部剧吗？
最近读了一本《专注力的技术》。一直教育自己的孩子在学习中要提高专注力，避免“马虎”、“拖沓”的行为，自己往往忽略了专注力，容易是自己陷入“杂事缠身，效率低下”。《专注力的技术》是一本诚意满满的书籍，提供了大量提高专注力的秘诀，针对不同场景匹配了差异的解决方案。
Courage Star – Zhang Fanrong’s Story
Zhang Fanrong joined AXA Tianping in March 2019 and currently serves as the Deputy Manager of the Claims Customer Service Department of the Shandong branch. His five years at AXA were part of an important period of the company’s transformation, and his personal development grew along the development trajectory of the company’s “transform then go” strategy.
After the comprehensive reform of auto insurance in 2020, the market has been further segmented, particularly prominent in large companies. Market competition and rising costs have been plaguing small and medium-sized entities. Facing these challenges, Zhang Fanrong and his colleagues in the department, under the guidance of the strategic policy of “Transform for Success”, continued to gain insight into the market, segment customer groups, studied and analyzed the industry, and made micro-electric new energy the main direction of breakthrough in our auto insurance operations, achieving success. In 2021, 14.36 million RMB worth of new energy auto insurance contracts were signed, with a policy cost rate of 75.2%; and as of October 2022, 18.54 million RMB of new energy auto insurance contracts were signed, with a policy cost rate of 70.7%. The brand coverage rate is now 90%, with our market share among the top in the industry.
Q: How do you feel about receiving the AXA Star award?
It is a great honor to receive the AXA Star. During the process of Transform for Success of AXA, many excellent employees have emerged, and I am very proud to be one of them. For me, being awarded the AXA Courage Star is not only an honor, but also a source of inspiration and a motivation. I hope that in the coming days, I can pass on AXA’s spirit of action and make greater contributions to the company.
Q: What helps you stay confident, healthy, and happy?
I have always insisted on keeping up with outdoor sports. Aerobic exercise can eliminate stress in work and life, resolve some bad emotions, calm yourself down, and face new challenges with a more relaxed mind.
Q: Any books or TV series you would like to share?
I recently read a book called “The Technology of Mindfulness”. I have been teaching my children to improve their concentration when learning and avoid “sloppy” and “procrastination” behaviors. It is important not to lose concentration and do things inefficiently. “The Technology of Concentration” is a great book that provides a large number of tips for improving concentration and matches different solutions to different scenarios.
客户之星—王香玲的故事
王香玲于2015年11月加入安盛天平，目前担任深圳分公司营销二部部门经理。在市场竞争激烈的当下，她同团队小伙伴集思广益、挖掘小众业务，聚合大家的智慧，把分公司业务做好。为了更好的推动新产品，王香玲曾与公司同事在商超一楼进行医疗险的现场推广和调研，也曾在车行放置产品易拉宝、同高端车行建立客户互动，她还带领渠道和客户去高端医疗诊所参观，感受高医的就诊环境。在公司大力发展转型的过程中，她与部门小伙伴一起携手并进，并肩作战，完成一个又一个任务。
王香玲
Q:获得安盛之星是什么样的感受？
我感到非常的荣幸和激动！
获得这个奖项让我更加明白，做好客户服务要用心去倾听、理解、关心客户的需求和问题，用专业知识和热情去提供优质的服务。
同时，这个奖项也让我感受到团队的力量和重要性。没有团队的支持和协作，我不可能取得今天的成绩。在今后的工作中，我将继续秉持团队合作的精神，共同为客户提供更优质的服务。
Q:平时生活中有哪些保持自信、健康、快乐的习惯或者爱好？
首先，我喜欢通过运动来保持健康。无论是晨跑、还是瑜伽，运动都能让我感到精力充沛，自信满满。
其次，我喜欢阅读和学习。通过不断地学习新的知识和技能，我能够不断提升自己，同时也能更好地服务客户。
另外，我还喜欢摄影，它不仅是一种爱好，更是一种生活态度和表达方式，每当我看到美好的景色或者可爱的事物，我都想用相机记录下来。
Q:可以分享最近在看的一本书、一部电影或一部剧吗？
最近在看的一部剧《无所畏惧》。
《无所畏惧》是一部具有深刻主题和精彩剧情的电视剧，展现了人性的复杂性。它通过罗英子的经历，传递了追求正义、勇敢面对困难和坚持理想的价值观。
Customer First Star – Wang Xiangling’s Story
Wang Xiangling joined AXA Tianping in November 2015 and currently serves as the Manager of the Second Marketing Department of Shenzhen Branch. In today’s fierce market competition, she and her team members brainstormed ideas, explored niche businesses, and pooled everyone’s wisdom to improve business. In order to better promote new products, Wang Xiangling and her company colleagues conducted research on medical insurance and an on-site promotion at a supermarket. She also placed product roll-ups at car dealerships and interacted with potential customers at the high-end car dealerships. She led the channel visit to high-end medical clinics with clients to experience the medical treatment environment. During the company’s vigorous development and transformation process, she worked hand in hand with her department partners to complete many tasks well.
Q: How do you feel about receiving the AXA Star award?
I feel very honored and excited!
Winning this award made me understand better that to do a good job in customer service, I need to listen, understand, and care about customers’ needs and problems, and use professional knowledge and enthusiasm to provide high-quality services.
At the same time, this award also makes me feel the power and importance of the team. Without the support and collaboration of my team, I wouldn’t be able to become who I am today. In future work, I will continue to uphold the spirit of teamwork and provide customers with better services.
Q: What helps you stay confident, healthy, and happy?
I like to stay healthy through exercise. Whether it’s morning jogging or yoga, exercise makes me feel energetic and confident.
Secondly, I like reading and learning. By constantly learning new knowledge and skills, I can continuously improve myself and serve my customers better.
In addition, I also like photography. It is not only a hobby, but also an attitude towards life and a way of expression. Whenever I see beautiful scenery or lovely things, I want to record them with my camera.
Q: Any books or TV series you would like to share?
I have been watching a TV drama called ” The Fearless”.
“The Fearless” is a TV series with profound themes and exciting plots that showcase the complexity of human nature. Through Luo Yingzi’s experience, it highlights the importance of pursuing justice, facing difficulties bravely, and adhering to our ideals.