守护+码，幸福家倍，安盛家庭守护星活动火热进行中！
Join AXA Family Guardian Star!
家庭是社会的基石。作为客户贴心的“陪伴者”，安盛天平一贯重视为家庭提供全方位保障的重要性。基于对客户在家庭保障方面的需求，公司于今年7月隆重推出了“守护+码，幸福「家」倍”——安盛家庭守护星活动。
从7月到10月，各分支机构将携手当地经代渠道联合开展安盛家庭守护星故事征集、视频拍摄、推文上线和守护星评比等市场营销活动，旨在吸引和鼓励代理人与客户积极参与，增加客户粘性，深挖客户潜力。通过安盛家庭守护星活动，我们希望能有效传递安盛天平在家庭保障方面的先进理念，巩固安盛天平与代理人和客户之间的联系，更好地聆听渠道和消费者的保障心声，也让客户更加全面地了解安盛品牌和产品。
在活动期间，两款健康险产品也将全面升级：【卓越守护】迎来民营医院白名单升级，【盛世臻选】则在服务方面更上层楼。通过充分发挥安盛天平险种全面、服务卓越的优势，销售渠道在面向客户时将能更加从容自信地以家庭为单位进行推广，同时巩固安盛天平在“家庭保障领域”的差异化竞争优势。
守护全家健康，助力自信前行。
Family is the bedrock of society, and AXA Tianping is committed to being a caring companion by offering comprehensive family insurance coverage. Understanding the importance of family coverage, we introduced the “More Coverage, More Happiness” AXA Family Guardian Star campaign in July this year to cater to our customers’ family-related needs.
From July to October, each branch will collaborate with local channel partners to conduct marketing activities for AXA Family Guardian Star, including sharing customers’ stories, videos, online postings, and Guardian Star competitions. The goal is to attract active participation from partners and customers, increase customer loyalty, and tap into customer potential. Through the AXA Family Guardian Star campaign, we aim to convey AXA Tianping’s advanced vision of family coverage, foster connections with partners and customers, listen to their voices, and help customers better understand the AXA brand and our products.
During the campaign period, we will be upgrading two health insurance products. “SmartProtect Plus” will be added to the whitelist of private hospitals, and “Shengshi Perfect Choice” will see improvements in its service offerings. Leveraging AXA Tianping’s strengths in comprehensive insurance coverage and excellent service, our partner channels can confidently promote these products to households, further solidifying AXA Tianping’s competitive edge in family coverage.