2022年末安盛天平喜报频传
Good tidings pour in for AXA Tianping as 2022 comes to a close
2022年末，安盛天平斩获多项大奖，喜讯纷至沓来。在ESG可持续发展、产品创新、市场营销和人力资源等多个维度，安盛天平都赢得了业界的权威认可与高度评价，这些奖项无不见证了安盛天平对中国市场诚恳的承诺，为客户创造长远价值，以及践行“守护生命之本，践行人类进步”的品牌使命。
在ESG方面，安盛荣获2022金旗奖ESG传播金奖，安盛天平财产保险有限公司入选 “2022金旗奖品牌创新25强”，首席市场营销及公共事务官黄长青荣膺“2022金旗百大品牌人物” 荣誉称号。金旗奖作为国内品牌公关营销领域最具专业性和认可度的影响力大奖，能够授予公司如此殊荣，足见安盛天平的举措已经成为业界的标杆与榜样。坚定传递ESG理念是安盛在中国市场的长期承诺，遵循集团ESG理念，积极响应监管绿色金融发展指引，安盛天平在可持续发展领域不断进行探索和创新，力求稳健合规经营，在双碳时代继续发挥保险之力，保障人民、企业和社会利益，助力全球共同应对气候变化风险，持续兑现可持续发展承诺。
在产品创新方面，安盛天平卓越馨选医疗保险入选2022今日保年度保险与康养服务评选的“十佳商业健康保险推荐产品”。作为一款优质的中高端医疗保险产品，安盛天平卓越馨选医疗保障全面，涵盖住院医疗、重大疾病住院津贴、门急诊医疗、重疾保险金、恶性肿瘤院外特药五大责任。安盛天平一直以客户为中心，卓越馨选出色应对客户对预算的不同需求，提供贴心实用的全旅程健康服务，为客户带来更快捷、高效、精准的治疗路径和服务体验。
在市场营销方面，在2022中国广告营销大奖（CAMA)当中，安盛中国荣获年度可持续创新品牌。同时，首席市场营销及公共事务官黄长青也荣获年度品牌领军人物。这些荣誉充分证明了安盛对中国消费者的深刻洞察，以及在此基础上为安盛品牌在中国市场的长期构建以及成功的商业计划所奠定的坚实基础。在12月3日的颁奖晚会中，组委会表示，安盛“不断提升广告营销的效率同时也促进了对整个安盛业绩的正向带动，这是新时代营销思路的典范”。
在人力资源管理方面，安盛天平收获四项荣誉，分别是怡安中国最佳ESG雇主评选—责任传递奖、Kincentric中国最佳雇主、浦东新区政府主办的“最适宜工作的职场”，以及智联招聘中国年度最佳雇主—上海最佳雇主。来自政府、业界、平台等多方的认可，意味着安盛天平在雇主责任、职场环境、员工福利等方面的杰出表现获得认可，奖项之外更表现在直接关系到企业发展的员工敬业度、组织敏捷度、引领型领导和员工聚焦等方方面面。回顾2022年，安盛天平通过一系列举措提升员工的职场满意度——持续关注员工身心健康，鼓励员工参与各类学习与培训，助力员工实现职业发展，并围绕“发现潜能，推动进步”的安盛员工价值主张，举办了一系列雇主承诺推广活动。
怡安中国最佳ESG雇主评选—责任传递奖
Kincentric中国最佳雇主
“最适宜工作的职场”
智联招聘中国年度最佳雇主—上海最佳雇主
AXA Tianping has received numerous awards as 2022 comes to a close.
In areas of ESG sustainable development, product innovation, marketing and human resources, AXA Tianping has won authoritative recognition and high praise from the industry. These awards are a testament to AXA Tianping’s sincere commitment to the Chinese market, our commitment to creating long-term value for our customers, and our brand mission of “Act for human progress by protecting what matters”.
In ESG, AXA was awarded the “ESG Communication Gold Award of 2022 Golden Flag Award”. AXA Tianping was also selected as one of the “Top 25 Brand Innovators of the 2022 Golden Flag Award”, while Eva Huang, Chief Marketing and Communications Officer of AXA Tianping, was awarded the honorary title of “Top 100 Outstanding Branding Professionals of 2022 Golden Flag Awards “. The Golden Flag Award recognizes excellent communications case studies and brand role models in the field of brand public relations marketing, and this award highlights how AXA has become an industry benchmark. Communicating our ESG values is part of AXA’s long-term commitment to the Chinese market. Actively responding to the regulatory guidelines for green financial development, AXA Tianping continues to explore and innovate in the field of sustainable development, striving to operate in a stable and compliant manner in the era of dual carbon. AXA will continue to exert the power of insurance to protect the interests of people, enterprises and society, help the world jointly cope with the risk of climate change, and continue to fulfill its commitment to sustainable development.
In terms of product innovation, AXA Tianping’s Comprehensive IP+OP was selected as a “Top Ten Recommended Commercial Health Insurance Products” in Insurance Today’s annual selection for Insurance and Health Care Services. As a high-quality mid-to-high-end medical insurance product, AXA Tianping Comprehensive IP+OP has comprehensive medical insurance coverage, covering five areas of inpatient medical care, major disease hospitalization, outpatient and emergency medical care, critical illness insurance premiums, and out-of-hospital special medicines for malignant tumors. AXA Tianping has always been customer-centered, and this product excellently responds to the different needs of customers’ budgets, provides considerate and practical health services, and brings customers faster, more efficient and accurate treatment paths and service experiences.
In the retail side, during the 2022 China Advertising Marketing Awards (CAMA), AXA Tianping won the title of Sustainable Innovation Brand of the Year. At the same time, Eva Huang, Chief Marketing & Communications Officer of AXA Tianping, was also recognized as an annual brand leader. This award recognizes AXA’s in-depth understanding of our Chinese customers. Through collecting consumer insights, AXA lays a very solid long-term foundation for the brand in China. At the awards ceremony on December 3, the organizing committee stated that under the leadership of Eva Huang, AXA “constantly improves its advertising and marketing efficiency, positively driving AXA’s holistic performance. They are a role model for the new era of marketing”.
In terms of human resources, AXA Tianping was given four awards: Aon China Best ESG Employer (Social), Kincentric China Best Employer, ‘The Best Workplace to Work’ hosted by Pudong New Area Government, and ZHILIAN China Best Employer in Shanghai. Recognition from the government, industry and various platforms shows that AXA Tianping has been recognized for its outstanding performance in employer responsibility, workplace environment, and employee benefits. In addition to these awards, AXA’s commitment is also directly reflected in our corporate development, which has deep roots in employee engagement, leadership and organizational resilience. Looking back on 2022, AXA Tianping has promoted workplace satisfaction through a number of initiatives. We continued to focus on the physical and mental well-being of our employees and encouraged them to participate in various types of learning and training to enhance their skills and help them achieve professional development. We also actively promote the AXA employee value proposition of “Discover Potential, Drive Progress” and organized a series of employer commitment activities.