2022年第二季度安盛市场营销之星
2022 Q2 AXA Marketing Stars
今年3月，市场部组建了机构市场营销联络人群和沟通机制。在各机构市场联络伙伴们的大力推动和支持下，总部的市场营销资源物料、各项市场活动在各机构端得以有效的宣导落地，并及时反馈来自第一线的需求。机构市场营销联络人群切实发挥了总部和机构间的市场活动运营和沟通的核心纽带作用，为安盛天平在各个机构的品宣活动、产品推广和活动落地，贡献了不可或缺的力量。
机构市场营销联络人群的沟通方式，除了非常灵活的微信群、邮件组、月度沟通会，市场部还专门推出了“安盛市场营销大使”激励计划，旨在激励各机构联络人推动总部市场活动在机构端的落地执行，加强安盛品牌、产品与服务在各分支机构的传播与沟通，以及促进各机构之间的交流分享。各机构进行比拼评比，参与安盛市场营销之星和安盛市场营销大使年度评比。该激励计划将进行季度评奖，并在季度奖项基础上，年终评选年度“安盛市场营销大使”。
在近期进行的2022年第二季度首轮营销之星的颁奖，共有来自云南、山东、宁波、北京、陕西、东莞、浙江、广西、上海、深圳、江苏和大连的12位机构联络人获得季度“安盛市场营销之星”。在颁奖会议上，来自的浙江机构的市场营销联络人翁川州还和大家分享了在浙江的市场推广和活动经验，与其他联络人共同探讨心得体会。各位获奖人员也纷纷发表了获奖感言。
In March this year, the marketing department has set up a Branches’ Marketing Contact & Communication System. With the strong support from the marketing liaisons of each branch, marketing resources from the headquarters and marketing campaigns have been effectively put into practice, and have met the requirements from frontline in a timely manner. The branches’ marketing contacts played a core role in the operation and communication between the headquarters and branches, contributing to AXA Tianping’s marketing activities implementation in each branch.
In addition to WeChat message, emails and monthly meetings, the marketing department has also launched the “AXA Marketing Ambassador” incentive programme, which aims to motivate branch contacts to promote the implementation of marketing activities and enhance branches’ understanding of AXA’s brand, products and services. Branches will compete in the annual “AXA Marketing Star” and “AXA Marketing Ambassador” competitions. The incentive scheme will give out awards every quarter and the “AXA Marketing Ambassador of the Year” will be selected at the end of the year based on the quarterly assessment.
In the first round of Marketing Stars Awards for the second quarter of 2022, a total of 12 branch contacts from Yunnan, Shandong, Ningbo, Beijing, Shaanxi, Dongguan, Zhejiang, Guangxi, Shanghai, Shenzhen, Jiangsu and Dalian were awarded. At the awards ceremony, marketing contact from the Zhejiang branch, Mr Chuanzhou Weng, shared his experience and discussed with other contacts. The winners also shared acceptance speech.
云南-市场部联系人-梁俊宇
“总公司做得很好，支持很到位，我们云南也就是跟上了总部的节奏，很幸运获得了这个奖，今后我们也会更加努力，争取能做出更多的贡献。”
Yunnan – Marketing contact – Junyu Liang
Acceptance speech:
“The headquarters have been doing a great job offering us support. Yunnan branch has been following their footsteps. I am honoured to win this award and will work harder and contribute more.”
山东-市场部联系人-王靓
“山东继续跟随总部做好每一次活动，利用好每一次资源支持，由心而动从心出发……”
Shandong – Marketing contact – Liang Wang
“Shandong will continue to follow the headquarters in doing every activity, and make good use of resource, serving with heart…”
宁波-市场部联系人-宋洁琼
“总部各项市场营销的活动受到了我们机构前线以及合作伙伴的一致高度认可和喜爱，也助力我们在合作伙伴中树立安盛品牌形象奠定了良好和扎实的基础……”
Ningbo – Marketing Contact – Song Jieqiong
“The marketing activities of the headquarters have been highly recognized and loved by our frontline colleagues and partners, which also helped us to establish a solid foundation for the AXA brand……”
北京-市场部联系人-郭德华
“特别感谢总部领导和同事给予北分的大力支持，为我们提供品类丰富的营销辅助工具，让我们的营销队伍在落实拜访和业务推动工作中，有更多的工具抓手……”
Beijing – Marketing contact – Dehua Guo
“Special thanks to our headquarters and colleagues for their strong support to the Beijing branch, providing us with a wide range of marketing tools and giving our marketing team more options to drive our work ……”
陕西-市场部联系人-贺关隆
“非常感谢总部各位领导、老师们的帮助、支持以及认可；今后将进一步做好总部联动，与总部老师们一起为机构市场营销提供更多支持。”
Shaanxi – Marketing contact – Guanlong He
“I am very grateful for the help and support from the headquarters, and I will keep closer contact with HQ and work with my colleagues there to provide more support for the marketing activities of our branch.”
东莞-市场部联系人-王青
“感谢总公司组织的活动，感谢市场营销部每一位老师在工作上支持，有幸获得大咖奖，东莞将继续努力，带着动力把工作做得更好，助力前线发展！”
Dongguan – marketing contact – Qing Wang
“Thanks for organising this event and to every mentor in the marketing department for their strong support. I’m honoured to win the award, and the Dongguan branch will keep going for better work to support the frontline!”
浙江-市场部联系人-翁川州
“感谢总部在各个方面的支持，浙江机构和我都会更加努力的完成工作，争取做得更好”。
Zhejiang – Marketing contact – Chuanzhou Weng
“Thanks to the support from the HQ, Zhejiang branch will work harder and strive for the best”.
广西-市场部联系人-覃凯燕
“感谢总部组织的活动，感谢总部领导的支持，也感谢市场营销这个平台，给机构提供很多推广支持……”
Guangxi – Marketing contact – Kaiyan Qin
“Mant thanks to the headquarters for your ongoing support and big thanks to the marketing department for providing us with much support……”
上海-市场部联系人-李浩
“感谢市场营销部对分公司在宣传、市场营销方面物料及线下的各种支持，我们记得去年十月总部举行了金秋十月影院观影活动，也在电梯间和地铁站投放了AXA的广告，对分公司在上海市场进行展业十分有利。今年，市场部配合各种产品推出的营销海报和线下活动，让大家在社群营销和品牌推广上有了支持，我们会利用好总部的每一次资源，为业务发展助力。”
Shanghai – Marketing contact – Hao Li
“We would like to thank the marketing department for their all-rounded support to our branch. I recalled the cinema event held last October and the AXA ads placed in the lifts and metro stations by the HQ, which were very beneficial to the Shanghai branch for better marketing. This year, the posters and onsite activities launched by the marketing department have given support to community marketing and branding. We will make good use of every resource from the headquarters to help the business grow.”
深圳-市场部联系人-陈文东
“感谢总部的支持，为我们输送各种样式的营销子弹，提升我们的获客机会，深分会继续用好这些资源提升客户粘度，推动客户资源的获取。”
Shenzhen – marketing contact – Wendong Chen
“Thanks to the support from headquarters in delivering various styles of marketing tools to enhance our customer acquisition opportunities, Shenzhen branch will continue to enhance customer viscosity and drive customer acquisition.”
江苏-市场部联系人-梁艳
“感谢总公司领导对江分工作的支持，特别是在广告宣传和物料支持方面，后续江分将全力落实每一项具体工作和营销活动，加大一线销售推动力度，提高产能，谢谢！”
Jiangsu – marketing contact – Yan Liang
“Thanks to our leaders for their support to the Jiangsu branch, especially in terms of advertising and resource support. Looking forward, our branch will do best to accomplish every task and marketing activity to pump up frontline sales and enhance production, thank you!”
大连-市场部联系人-迟毓琳
“感谢总部制定了丰富的营销工具，让机构可以结合实际情况去使用并促进业务发展；感谢总部搭建的沟通平台，在会议中学到优秀机构的做法，例如浙江的‘防疫包’让我获得灵感，可应用于今后工作中……”
Dalian – marketing contact – Yulin Chi
“Thanks to the headquarters for providing various marketing tools that branches can use effectively for business development. I am also grateful for the communication platform set up by the head office, which allowed us to learn from the good branch practices. For example, the “COVID prevention kit” by Zhejiang branch has inspired me that I can apply in my work……”