安盛天平荣获海诺奖-2022（行业）引领品牌奖项
AXA Tianping Wins Hainuo Award – 2022 (Industry) Leading Brand Award
在6月 29日举行的2022品牌创新发展大会上，安盛天平凭借在保险行业的领先地位、良好的品牌形象以及广泛的社会影响力，荣获海诺奖-2022（行业）引领品牌奖项。
该奖项见证了安盛对于金融业的品牌化发展的深度贡献。札根中国20多年来，安盛致力满足客户不断变化的需求。通过精准的品牌传播活动、数字化的营销举措、线上线下营销渠道全面布局，我们希望不断探索市场商机，实现安盛品牌价值的升华。
“海诺”奖项的“海诺”取义英雄 “hero”，授予富有良好综合评价、社会责任、创新能力、品牌形象、未来潜力等因素的优秀品牌。为响应国家提出的 “品牌强国”的战略，贯彻从“中国制造”到“中国创造”的转变下，此届的主题为“新动能 新活力 新发展”。
With our leading position in the insurance industry, positive brand image and extensive social influence, AXA Tianping won the Hainuo Award – 2022 (Industry) Leading Brand Award at the 2022 Brand Innovation Development Conference (BIDC) held on 29 June.
The award affirms AXA’s contribution to the branding development of the financial industry. Rooted in China for over twenty years, AXA strives to satisfy the evolving demands of Chinese customers. Through brand communication, digital marketing and omni-channel promotion, we continue to capture business opportunities in the market to realize the value of the AXA brand.
The Award’s Chinese name ‘Hainuo’ comes from the word ‘hero’. It acknowledge outstanding brands with good reputation, social responsibility, innovation spirit, brand image, future potential, etc. Echoing the national strategy of “brands strengthening a nation” and the transformation from “made in China” to “created in China”, the theme of the year is ” New Dynamic, New Vigour, New Development”.