#守护热爱 自信向未来 安盛冰雪盛会推广活动
AXA Tianping’s Beijing 2022 Winter Olympics Promotion Campaign
今年二月，因为北京冬奥盛会的召开而令人难忘。在冬奥期间，安盛天平专程推出了冰雪盛会品牌推广活动，通过安盛自信家庭与冰雪运动的故事来立体呈现“守护热爱，自信前行”的品牌主张。
在安盛自信家庭的故事里，自由式滑雪世界冠军李妮娜将她所热爱的滑雪运动引入我们的视野，随后三个普通家庭别讲述了他们与滑雪的故事，以及在享受滑雪的过程中由家人、热爱和保障带来的那份安全感。
为期四周的多维度品牌推广活动还包括一系列营销海报、视频和社交媒体推文，让大家在畅享冰雪运动视觉盛宴的同时，潜移默化地感知和了解安盛所推崇的保障和自信。
欢迎大家点击以下链接观看这些家庭的冰雪故事：
（供中国大陆区以外同事观看,For AXA colleagues outside mainland China)
This February was memorable because of the Beijing 2022 Winter Olympics. We also created our tailored campaign for the Olympics with AXA Confident Family commercials to reinforce our brand proposition: “protecting your passion and moving forward with confidence”.
You will find World Ski Champion Nina LI’s endorsement in the stories helping to uplift our brand image, followed by three ordinary families sharing their skiing experience and bringing authenticity to the campaign.
The four-week multi-faceted campaign consists of the combination of sales posters, videos, and social posts to elaborate the protection and confidence that our brand brings to people’s life and health.
Please click the links to watch the stories of those families’ skiing experience.