深刻洞察 赋能业务发展
In-depth Insights for Business Growth
安盛家庭健康日当天，2021中国城市家庭健康生活力白皮书也同步发布。安盛天平联合权威媒体《南方周末》，对全国十二座一、二线城市家庭健康认知和行为展开调研，进一步阐明中国家庭不断变化但远未被充分满足的健康保障需求。
白皮书聚焦保险保障、心理健康、数字化医疗和职场妈妈，针对目前中国家庭健康管理需求提供了最新且清晰明了的指引。书中的调研发现也为产品设计和销售展业等前线业务提供了些许思路。
比如：
- 在1008名受访者中，82%的家庭认为保障是健康险的基础，健康增值服务更重要，另外深圳家庭商业健康保险消费比重最高
- 75%的受访者表示在需要时会积极与心理咨询师沟通
- 约九成受访者愿意接受线上就医，购买过基础或商业保险的受访者对数字化医疗服务的意愿度更高
- 职场妈妈焦虑水平高于女性整体水平，及时压力疏导、定期体检和运动更能为职场妈妈提供自信
在白皮书中，你也会了解到12座城市的健康标签，比如广州家庭焦虑程度最深，心理咨询消费普及率高，杭州家庭自信自评分最高，最为控制不健康饮食摄入。
欢迎大家通过一段视频和白皮书链接了解更多有趣有益的发现。
（供中国大陆区以外同事观看,For AXA colleagues outside mainland China)
At the AXA Family Health Day, we released the 2021 China Urban Family Health White Paper. Together with renowned publication group Southern Weekend, we studied the family health management perception and behaviors in twelve first and second-tier cities across the country, aiming to shed light on Chinese families’ evolving yet overlooked health protection needs.
The Paper provides a clear and up-to-date view of the Chinese family health management needs, focused on insurance, mental health, digital health and working mothers. The findings give clues to the product design and sales activities to frontline teams.
For example,
- on insurance needs, among the 1008 respondents, 82% identifying that add-value health services are more important as part of health insurance offerings, and Shenzhen families have the highest consumption of commercial health insurance.
- 75% of them express their strong desire in mental health counselling.
- nearly 90% respondents are willing to use digital health services.
- working mothers show higher anxiety levels than other women in general. Timely stress relief and regular medical checkups and exercise will make working mothers more confident.
In the Paper, you will also find the twelve cities’ health profiles. For example, in Guangzhou, psychological counseling is prevalent since they have the highest anxiety level, while Hangzhou families get the highest confidence rate and is the best in maintaining healthy diet.
Please find more interesting details about the 2021 Chinese Urban Family Health White Paper (English version) and in below video.