与“安盛自信一家人”边走边聊
Spot “The Confident AXA Family” Around, Walk and Talk
从6月28日起，“安盛自信一家人”系列广告片在全国各大城市陆续上线，并在包括上海虹桥国际机场大屏、楼宇电梯、地铁站点、公交候车亭、和电影院线等多重媒介终端亮相。作为“守护热爱，自信前行”安盛全新品牌主张传播活动的一部分，通过演绎健康保障给家庭带来勇敢自信，为前线同仁展业助力赋能，为“鲲鹏万里”战略转型目标的达成贡献力量。
“如果你想造一艘船，先不要雇人收集木头，也不要给人分配任务，而是激发他们对海洋的渴望。”——正如《小王子》作者埃克苏佩里所说，希望“安盛自信一家人”系列广告能够唤起中国家庭对健康保障的重视，通过保障收获自信，从容地迎接未知挑战。
在此我也号召全国各地的安盛小伙伴们，用手机拍摄你们与这一家“自信家庭”的合影，这同样是全球边走边聊（Walk & Talk）活动的一部分。我已经收到了一些同事的视频作品，期待更多伙伴加入到边走边聊的行列中来，与“安盛自信一家人”同框，讲述自信带来的幸福能量。
The Confident AXA Family commercials have been rolled out in major cities since June 28, and have been displayed on Shanghai Hongqiao International Airport’s screen, building elevators, subway stations, bus shelters, Movie Theater and other media terminals, aiming to raise people’s awareness in AXA’s brand proposition of confidence and support frontline business development so as to help drive the Soar to Success program.
“If you want to build a ship, don’t drum up the men to gather wood, divide the work or give orders. Instead, teach them to yearn for the vast and endless sea”, said Antoine de Saint-Exupery, the author of Little Prince. The Confident AXA Family commercials are expected to encourage Chinese families to address the importance of the need for health protection to cope with any unexpected challenges with confidence.
I therefore encourage all of you to share your feelings and stories after viewing our commercials. I’ve seen so many of you responded actively to “Walk & Talk”, the global campaign that was jointly kick started by Asia CEO Gordon Watson and Group Chief Human Resources Officer Karima Silvent, and I wish to see more of you joining in, in the hope that you are empowered with endless energy with whoever that accompany you in your journey.